1. GoodCents SELECT Advanced Energy Management Program
Gulf Power Company
Pensacola, Florida

2. Program Highlights 7200 Current Participants
96% Customer Satisfaction Rating
<4% Churn Rate
2006 Goal – 3000 installations
Moving into Multi-Family segment this year

3. What is GoodCents® SELECT ?
GoodCents® SELECT is a residential advanced energy management system that gives customers control over their energy purchases by allowing them to program their central heating and cooling system, electric water heater and their pool pump to automatically respond to varying prices.

4. Overcoming Pricing Program Hurdles
The “full cost” of responding to price changes is much more than the price difference.
Customers must act in order to respond.
These actions require time and effort.
Lowering the incremental “cost” of responding should increase the amount of price response.
An in-home, customer-programmed, automated energy management system lowers this “cost” that customers must bear.

5. Major Components
SuperStat
Communications Gateway
RSVP Rate

6. Standard Residential Rate 8.0 cents
Rate (RSVP)
GoodCents SELECT
Participation Charge $4.95/Month
Standard Residential Rate 8.0 cents/kWh
Price Per kWh*
LOW cents
MEDIUM cents
HIGH cents
CRITICAL cents
* All prices are as of 04/01/05, excluding and/or participation charges and any applicable taxes. These prices are subject to change.
Price per kWh
Critical
32.6
(Limited
To 87 Hrs/Yr)
$0.20
Standard Residential Rate 8.0 cents
$0.10
High
11.7
5.9
7.1

7. The MainGate® System WAN Architecture
VHF Paging Signal
Telephone Line
Paging
Gulf Power Company
Telephone Line

8. Why is GCS good for Gulf ? Innovative Rate Offering (More Choice)
Operational Benefits (Peak Shaving and Valley Filling)
Customer Satisfaction
FPSC/FEECA Rules

9. GoodCents Select – Program Economics
Significant Real-Time Demand Reduction!
Over 2 kW per subscriber per critical event
 100 event-hours per year is O.K.
Event durations of 1 to 3 hours
These demand responses are exactly like quickly dispatchable capacity
CTs or Hour-Ahead Spot Market Purchases
80 MW of available critical peak demand response will displace the need for an 80 MW bank of CTs or the need for 80 MW of hour ahead capacity purchases

10. GoodCents Select – Program Economics
Load reshaping can be profit preserving
Moving consumption from higher to lower priced periods reduces revenues and reduces costs but profits can be preserved
Program facilitates the promotion of the most economically efficient electric end-use loads and technologies
Off peak end-uses of electricity become relatively more economic – sales can increase

11. GoodCents Select – Program Evaluation
GCS provides other benefits too.
Customer Choice Not Utility Control
Enhances Customer Satisfaction
Reduces Policing Requirements vs. Direct Load Control
Produces Reliable Peak Demand Reductions
Requires No Utility Paid Incentive
Customers Save by Acting and Reacting
Customers Unwilling to Change Will Not Participate
GCS is Equitable
Heaviest Electricity Users are the Target Market
Capacity Savings Benefit All Users

12. Choice, Control, Savings
Utilizing rate and equipment menus allows customers choice over their energy purchases
Provides customers with more control over their energy bills
Customers want choice and control
Customers save up to 15% annually
Use 3.8% less energy

13. Consumer Pricing Safeguards
Medium Tier Default
Gateway programmed not to exceed 87 hours of Critical Pricing Annually
1 hour notification prior to Critical Price being Implemented (Indicator Light on T’stat)

14. The Primary Motivators
GoodCents® SELECT
The Primary Motivators
Control and Savings

15. Timeless and Universal
GoodCents® SELECT
ARE
Timeless and Universal

16. When Do We Call a Summer Critical?
If Gulf Power interruptible load has been called
If the RTP price for an hour exceeds a certain threshold OR if the daily forecast dry bulb temperature at the Pensacola Regional Airport is 95 degrees Fahrenheit or above for that day, call critical based on consultation with System Control
If there is an expectation of an annual Gulf Power peak demand for the day

17. When Do We Call a Winter Critical?
If Gulf Power interruptible load has been called
If the RTP price for an hour exceeds a certain threshold OR if the daily forecast dry bulb temperature at the Pensacola Regional Airport is 32 degrees Fahrenheit or below for that day, call critical at either hour beginning 0700 or hour beginning 0800 based on consultation with System Control
If there is an expectation of an winter Gulf Power peak demand for the day

18. Load Reductions August 2005 – 2 Critical Days (3 hrs.)
Average Peak kW reduction – 14MW
February 2005 – 2 Critical Days (2 hrs.)
Average Peak kW reduction – 18.5MW

19. Load Research Results

20. Easy– Set it and Forget it…..
2/2/04 No Critical
0.0
1.0
2.0
3.0
4.0
5.0 1 5 9 13 17 21
Time kW

21. GCS Multi Family -

23. Questions?? Contact Me!!! Brian White Gulf Power Company 850-444-6438