1. Twitter for Beginners: Sink or Swim July 11, 2012 #swimmiesfortwitter

2. Learning Objectives Understand the differences between Twitter and Facebook Become familiar with basic Twitter terminology and functionality Feel prepared to create an organizational Twitter account that will engage constituents Craft an effective tweet

3. Rate Your Twitter Literacy 1 10

4. Twitter is an online social networking service that enables its users to send & read text-based posts of up to 140 characters - "tweets." Created in March of 2006 by @jack (Jack Dorsey) 127 million active users as of 2012 340 million tweets daily Over 1.6 billion search queries per day What is Twitter?

5. Before Diving In…Why Twitter?

6. Facebook:Twitter::Freestyle:Butterfly 845 million users (nearly 14% of the world’s population) 63,206 characters per post posts should be engaging and interactive photos are most shared 127 million active users (500 million total) 140 characters per post Tweets should be succinct and “retweetable” breaking news often retweeted

7. Who are these Tweeple? Infographic by Online MBA via @mashabletech (Mashable), 3/2012 59% women 83% some college+ 54% tweet via mobile device 36% tweet at least 1x/day

8. Why Tweet?

9. Put On Your Swimmies!

10. Twerms, Twools & A Twictionary!

12. What to Tweet

13. How to Tweet Timeline to view what you and accounts you are following are saying Compose your next tweet Search for friends to follow Manage account settings Your account dashboardKeep up with your conversations & mentions Check out trends & search categories

14. What does “tweeting” look like?

15. What Not to Tweet @Chrysler: "I find it Ironic that Detroit is known as the #motorcity and yet no one here knows how to f*****g drive" And how to recover…

16. Grab Your Kickboard!

17. Let’s Take a Dip!

18. Your First Swim Test Visit Michael Phelps’ Twitter Page http://www.twitter.com/michaelphelps http://www.twitter.com/michaelphelps How many followers does @BlueWaterBmore have? Name one Twitter user who posted a comment about today’s conference, #SOCMEDBTCMP Is @MyBGE still tweeting about the recent widespread power outages?

19. Once You’re Treading Twitter Water... @subelsky @roswellencina @kbladow @kanter @jcravens42 @rosettathurman @Dara_Laine @manwomanstatue @RoamingGnome @thefrontrowe @VolunteerMD @ignitebaltimore @NonprofitOrgs @prattlibrary @The6thBranch Follow some of my tweroes (Twitter heroes!): Fellow nonprofit organizations doing a great job: @KidsAreHeroes @PublicAlliesMD @HandsonNetwork @MDFoodBank @BaltimoreMD

20. Resources: Twitter 101 for Nonprofits: slides at http://www.slideshare.net/franswaa/twitter-101-for- nonprofits http://www.slideshare.net/franswaa/twitter-101-for- nonprofits Socialbrite.org Disruptivedemographics.com Beth Kanter’s Blog (co-author of book, The Networked Nonprofit) Gabe O’Neill’s “A Straightforward Approach to Twitter” (@kidsareheroes) Learn More About Twitter Dive Deeper Into Twitter: Measure account traffic Scheduling tweets Documenting Twitter strategy Social Media dashboards

21. Thank You! Dana Schwartz (@dschwrtzeports) Partnership & Education Manager Business Volunteers Unlimited Maryland (@BVUMaryland) dschwartz@bvumaryland.org 410-366-6030 x206 OPTIONAL TAKE HOME EXAM: Write me a tweet using #swimmies4twitter!