1. Sports & Entertainment Marketing Mr. Bernstein Develop a Marketing Plan, pp 256-259 May 21, 2013

2. Sports & Entertainment Marketing Mr. Bernstein Marketing Plan Guides the marketing process Is built on Market Research Includes: Description of Target Market(s) Overview of Marketing Objectives Review of Marketing Strategies Marketing Budget 2

3. Sports & Entertainment Marketing Mr. Bernstein Marketing Strategies: The Marketing Mix 3

4. Sports & Entertainment Marketing Mr. Bernstein Product Strategy Product Mix based on Market Research Features and Benefits meet the wants and needs of Target Market Consider: Branding, packaging and labeling Product positioning vs. competition 4

5. Sports & Entertainment Marketing Mr. Bernstein Place Strategy Delivery of goods or services to Target Market AKA Distribution Strategy Understand the channels of distribution Includes Location and Layout decisions Online distribution important in many businesses Mobile technology is growing rapidly 5

6. Sports & Entertainment Marketing Mr. Bernstein Promotion Strategy See slides dated May 13, 2013 Analyze the four possible elements of a Promotional Strategy: Advertising, Publicity, Promotions and Personal Selling Consider costs 6

7. Sports & Entertainment Marketing Mr. Bernstein Price Strategy and the Factors Affecting Price Costs – Fixed or Variable Supply and Demand Consumer Perceptions Competition What are your objectives? Return on Investment Gaining Market Share Cash Flow / Survival (hopefully not!) 7