2. BY: ANDREA BRUMBACH CIS 1055: SECTION 12 DELL, INC.

3. HISTORY Founded in 1984, by Michael DellMichael Dell  Started selling computers out of his college dorm room at University of Texas Dell concept: Selling computers directly to customers World’s largest direct-sale computer vendor

4. Recent News Dell will launch a 7 inch tablet in the next few weeks and a 10 inch tablet within 6 to 12 months Dell expansion in China- building a flagship manufacturing and customer support center CEO, Michael Dell says the company is on track to bring in over 60 billion in revenue this year (Dell 7inch tablet ) Dell 7’ tablet

5. Products Computers  Desktops, notebooks, and handheld Network Servers Monitors Printers High-end Storage Products Software Consumer Electronics  LCD Televisions and Projecters

6. Dell Key Executives Michael S. Dell Founder, Chairman, and CEO Brian T. Gladden CFO and Senior VP Jeffrey R. Clarke Vice Chairman of Operations Peter A. Altabef President of Services Paul D. Bell President of Public

7. Dell Stock Trend from 9/22/08-9/22/10 Current Stock Price : $12.62 +.471

8. Top 3 Competitors Statistics Acer Incorporated (Pvt1) Hewlett-Packard Company (HPQ) International Business Machines Corp (IBM) Competitors

9. Company Information Dell’s mission statement: “To be the most successful computer company in the world at delivering the best customer experience in markets we serve.” Michael Dell quote: “ Its through curiosity and looking at opportunities in new ways that we’ve always mapped our path at Dell. There’s always an opportunity to make a difference.” Dell has recently been focusing on m-commerce to reach customers and potential customers with marketing offers

10. Timeline 1984 Started selling computers from his dorm 1996 Started selling computers over the web, launch of dell.com 2001 Reached No. 1 in worldwide market share amongst computer makers Michael Dell, CEO and Founder

11. For More Information Company website: www.dell.comwww.dell.com Look for Dell on Facebook, Twitter, or Myspace. Dell world headquarters  1Dell way, Round Rock, TX 78682  Number: 800-289-3355 or 512-338-4400