1. “Welcome Me to Your Digital World” A brief Introduction to the new Education 2.0 Platform of Intel Turkey Dec 2008

2. Usage Guidelines Purpose of this Presentation This presentation summarises “Welcome me to your Digital World” project of Intel Turkey that was officially launched during Craig R. Barrett’s official visit to Turkey on 3 Dec 2008. How to Use this Presentation The presentation covers – Intel Turkey’s new Education 2.0 Social Media Platform (www.benidahilet.org),www.benidahilet.org – the scope of this project in its entirety (including yet to be developed features), – post-launch media coverage and planned improvements. Important Notices This version was published on 22 Dec 2008. The project portal is currently being reviewed for compliance with Intel’s Privacy (especially children’s privacy), Security and Legal Guidelines and regular updates will follow as we plan to announce additional portal functionality. For all comments, feedback and future updates please contact Afsar Akal (afsar.akal@intel.com) Intel Turkey BDM Digital Inclusion Programs INTEL INTERNAL USE ONLY

3. Contents Part I: Introduction to Project Part II: Brief Tour of Project Portal Part III: Launch Event and Media Coverage Part IV: Future Plans, Action Items Loading… please wait

4. Part 1: Introduction to Project: Key Features An Intel lead local DANGO * alliance in the education space to improve ICT access in Turkey and close digital divide. A full-fledged Education Web 2.0 platform www.benidahilet.org is a social meeting place for the education community to foster co-creation of rich, entertaining and engaging educational content in local language, using social media.www.benidahilet.org A Consumer Social Responsibility (CnSR) initiative to bridge well-off/urban and less well off/rural citizens. Education * Development Agencies and Non-Governmental Organizations AccessibilityConnectivityEducationContent IWA pillars addressed by the Project

5. Objectives Objectives Facilitating localized educational content creation Improving digital literacy of younger generations Preparing Turkish Youth for Knowledge Age 2020 Closing the digital divide Increasing accessibility of ICT through PC donations An Intel Istanbul Innovation Centre Project

6. Alliance Partners and their Roles United Nations Development Program (Development Agency) Stakeholder management Enroll new alliance members Intel Istanbul Innovation Centre Conceptual project design Development of social media portal with partners Conduct school pilots and provide field training Other Intel Teams Engage ecosystem for PC donation and new plaftorm sales campaigns Youth for Habitat (NGO) Key national scaling partner to reach beyond pilot schools. Web admin and moderation of benidahilet.org portal Turkish Informatics Foundation Assist public advocacy campaigns in various forums to increase project’s impact and reach to a wider audience Ministry of National Education Assist School Pilot implementations Validating portal members/data security Organizing Digital Content Olympic Games Validating Student PC Donations

7. 11 Schools 4 Cities 150 Teachers 7000 Parents 600 User Generated Content 5000 Students ScopeofMoEPilots Intel is conductuing Pilots with Ministry of National Education (Aug 2008-End 2009)

8. Part 2: What’s Benidahilet? “Beni-Dahil-Et” a-3-word Turkish phrase meaning “Count me in” or “Include Me”. The portal has two distinct flavours Social Networking between teachers, students and parents to collaborate and co-create content. 2.5D virtual presence in museums, schools etc. especially for young users.

9. What’s inside benidahilet.org? (museums and schools) Main Page User Pages/Tools Virtual Environments Educational Content In Rich Media

10. Functions User Guide Feeds Search Results User Interfaces Personal Info Statistical Activity Summary Content Filtering tools by course/subject

11. Web 2.0 Functions Content Commenting and Rating Tools

12. The project was officially launched by Craig Barrett, Ministry of Education and other alliance partners on 3 rd of Dec 2008 with the attendance of >200 visitors including 40 press members. Part 3: Launch Event,Usage Models,Media Coverage

13. 1.School-to-School collaboration among teachers and students 2.Student community content creation and sharing e.g. white board videos 3.Social Networking 4.Virtual Presence e.g.virtual schools, museums 5.Teacher community generated content e.g. E- Lesson creation and delivery 6.Edutainment 7.Democratisation of localised content creation, commenting and rating with Web 2.0 Usage Models

14. Steps: 1-Login-pick avatar 2-Take School Bus 3-Depart City-Arrive Destination 4-Select Virtual Space (museum or school) 5- Enter Museum or School 6- Enjoy user generated content Steps: 1-Login-pick avatar 2-Take School Bus 3-Depart City-Arrive Destination 4-Select Virtual Space (museum or school) 5- Enter Museum or School 6- Enjoy user generated content Community Generated Content Usage Models

15. Acessing Student White Board Content Attending E- Lessons prepared by Teachers Usage Models

16. Media Coverage Printed Online Printed : 9 Online : 41 News Agency : 1 Total: 51

17. Part 4-Future Plans Finalise Privacy Plan and Terms of use to open the portal to general public membership beyond 11 Pilot School users Expand on-line community participation to grow active use and local educational content creation. Enroll new Alliance members from private sector and NGOs Add Digital Content Olympic Games modules. Start PC Donation Campaigns with OEMs under CnSR( (Consumer Social Responsibility) Evaluate scaling opportunities to other countries 46,000 Schools 15 M. Students 12 M. Housewives 500K Teachers

18. CnSR based PC Donations Corporate Donors Government Well off Consumers The less well off Donate and Refresh Donate now Buy later Volume Corporate Donations Employee Purchase Programs Buy and Donate New