1. W INANGALI Listen Know Remember

2. Jagera Country Acknowledgement

3. W INANGALI Kamilaroi word meaning To Hear To Listen To Know To Remember

4. Postcards from the Edge A regional perspective on the modern-day public relations professional

5. Big no more Internet Free Trade Agreements International Holidays Space Travel Science and education

6. Control Network News – Local News Online shopping – Department Store ATMs – Bank Tellers Call Centres – Personal Service Mass Media – Interpersonal Communication

7. New technology Facebook – Friends Twitter – #Discussions Google it! Skype – Keep in touch Selfie – Instagram, Flickr, Pinterest RSVP, eharmony, tinder, grindr Media Consumers – Media Producers

8. Postcards from WHICH Edge Geography is no longer the main descriptor in regional markets

9. Niche Market Define your market Find them Know them Listen to them Speak to them Engage them Respect them

10. Clint Eastwood Director Actor Producer Composer Republican Former Mayor

11. Gran Torino Walt Kowalski Korean War Veteran Widow Angry and Alienated Lor Family Neighbours Hmong Background

12. How do we do it Communicating with Indigenous people

13.  Non-engagement with systems  Localised/word of mouth/relevance  Community organisations key link  Messages distanced as far as possible from Government  More and better consultation  Multi streamed communication approach  Consumer and Community Organisations  Identifiable messages and imagery  Artwork not essential  Recognisably Indigenous  Speak to Me! What existing research tells us

14. Digital Switchover The transition from analog to digital transmission

15. The Challenge  Mildura  Regional S/E South Australia & Broken Hill  Regional Victoria  Regional Eastern Queensland  Southern NSW, ACT and MIA  Northern NSW  Remote WA  Remote Central Eastern Australia  Tasmania  Brisbane  Sydney  Melbourne  Adelaide  Perth  Darwin

16. Kudos Lead Agency

17. Ngara © Network Local representation Two way process

18. Execution  Ngara ©  Dual-focused:  Multi-regional Campaign  Refer to overarching campaign  Consistent messages and imagery  Iconographic tie-ins and visual mnemonics  Local Campaign  What to do  How to take action

19. The Line

20. Branding

21. Non-Indigenous

22. Indigenous

23. The Campaigns  8-14  National with remote emphasis  School based  3 layers  Direct to children  Parents, Guardians and Influencers  Community Organisations and Intermediaries  4 x plays  4 x Lesson Plans  4 x Comics  Animations with Ernie Dingo v/o  Community Champions telling +ve relationship stories  2 x Jealousy Screenplays (m/f versions)  Lesson Plans  How to make a movie  “Art & Poster” and “RAP 4 Respect” Competitions  Legacy  Train the Trainer Films  How to teach ART  How to teach Acting  How to teach RAP  How to make Movies  12-18  National  Social media based  Facebook discussion  Big day out  Champions Based  Didactic

24. Postcards from my perspective It is no longer about geography: It’s all about relevance.