1. 6 Major Media Questions

2. Yesterday Objectives Understand the validity of analysis Learn the 6 major media questions Created media question posters

3. Today’s Objectives Review the 6 major media questions Practice analytical “moves” and media questions with some examples

4. Your Task Get back into the poster groups you were in yesterday Explain your poster’s graphic and its meaning & place poster on the wall.

5. Six Media Analysis Questions What is the story? What techniques are used? Who is telling the story? Why? Who is the audience? Is the story fair, accurate, and complete? What will I do with the story? MessageMediaSourceDemographicsPerspectiveApplication

6. Practice with Examples

7. Let’s practice w/ a print ad… What is the story? What is the story? message message Is the story fair, accurate, and complete? Is the story fair, accurate, and complete? perspective perspective

8. Let’s practice w/ television… Who is the audience? Who is the audience? demographics demographics

9. The Simpsons

10. Let’s practice w/ music… Who is telling the story? Why?Who is telling the story? Why?source from “Love and Peace or Else” (Lyrics by Bono of U2) from the CD, How to Dismantle an Atomic Bomb (2004) from “Love and Peace or Else” (Lyrics by Bono of U2) from the CD, How to Dismantle an Atomic Bomb (2004)

11. Lay down Lay your sweet lovely on the ground Lay your love on the track We're gonna break the monster's back Yes we are... Lay down your treasure Lay it down now brother You don't have time For a jealous lover As you enter this life I pray you depart With a wrinkled face And a brand new heart I don't know if I can take it I'm not easy on my knees We need Love and peace Baby don't fight We can talk this thing through With me, me and you I'll call on your phone The TV is still on But the sound is turned down And the troops on the ground Are about to dig in And I wonder where is the love? Where is the love? Love and peace Where is the love? Love and Peace or Else Here's my heart I'll let you break it I need some release, release, release We need Love and peace Lay down Lay down your guns All your daughters of Zion All your Abraham sons I don't know if I can make it I'm not easy on my knees Here's my heart I'll let you break it I need some release, release, release

12. Let’s practice w/ a TV commercial… What will I do with the story? What will I do with the story? application application

14. Let’s practice w/ another ad… What techniques are used? What techniques are used? media media

16. Your Turn! So, if media says so much, what do your media consumption choices say about you? Share your clip/ad Answer at least 2 of the 6 media questions Share with us a little info about yourself

17. Tomorrow Bring in a 30-60 second clip of a song or movie that you enjoy Write a 1-page, typed, double-spaced paper that describes the item by answering at least 2 of the 6 major media questions and... highlights a couple things about yourself (musical interests, hobbies, etc.) This will be collected tomorrow. Start off well. No complaints about computer issues, etc. If you can’t print it out, get someone else to or email it. Be prepared to share this item with the class in a small 1-2 minute presentation