1. AFRINIC-17, Khartoum – SUDAN 24 – 29 NOVEMBER 2012

2. BUSINESS USE OF DOMAIN NAME Brand business/ Build the brand value of business Identify and visualization for business. Increase TRUST between the visitor and business website. Build strong customer network Make business more popular Domain name = business tool

3. The stakeholders ? African Internet Community Steering Committee African Union National Governments InterGov. Organizations Registry Provider Business Operation ccTLD Registries African ICANN Accredited Registrars African Internet Society Chapters

4. dotAFRICA (.AFRICA) ? Business models that makes sense: 1- Way to reach an ever more integrated continent for African companies looking to be more than just.za,.sd, … 2- For businesses from outside, hoping to reach a specifically African audience – like a.Asia or.EU 3- Focal point for number of programs aimed at improving capacity 4- And economic development, local content? 5- The consumer 6- The private sector/Telco operator? 4

5. A Successful.AFRICA Economically Inactive (Future Market) (Consumer Base) Economically Active (Registrants) Brand Owners

6. DNS Hierarchy Registry - Registrar - Registrant Registry Operator AFRICAN Registrars INTERNATIONAL Registrars Delegation Authority ICANN Registrant

8. dotAFRICA & E-Business E-CommerceSearch Engine Online Social networking

9. E-Commerce? E-CommerceSearch Engine Online social networking Online purchasing, reduce supply chain length, no physical stores with associated costs dotAFRICA (.AFRICA), excellent choice to market business to a wide geographic target Level of patriotism and African private sector promotion Consumer assurance Quality of services African identity to business and products Online purchasing, reduce supply chain length, no physical stores with associated costs dotAFRICA (.AFRICA), excellent choice to market business to a wide geographic target Level of patriotism and African private sector promotion Consumer assurance Quality of services African identity to business and products

10. Search engine? E-Commerce Search Engine Online social networking Start point for research in a purchasing decision Optimized domain name Key words: Africa?, … Online yellow pages. Business online profile. Online business marketing Online consumer sites: TripAdvisor Start point for research in a purchasing decision Optimized domain name Key words: Africa?, … Online yellow pages. Business online profile. Online business marketing Online consumer sites: TripAdvisor

11. Social network ? E-CommerceSearch Engine Online social networking Intrinsic part of modern social lives; Connect with consumers Brand presence increased through account, pages, ads, promotions; Powerful marketing tool at low cost Quick diffusion/awareness improved Explosion of daily deals websites SUSTAINABLE dotAFRICA (.AFRICA) Intrinsic part of modern social lives; Connect with consumers Brand presence increased through account, pages, ads, promotions; Powerful marketing tool at low cost Quick diffusion/awareness improved Explosion of daily deals websites SUSTAINABLE dotAFRICA (.AFRICA)

12. o Facebook : facebook/africandomain o Twitter : twitter.com/africandomain o Web : www.africainonespace.org o Open Community mailing list : community@dotafrica.org (subscribe on website)

13. Thank You