1. KEMAHIRAN KOMUNIKASI (HHHC9201) SET 42 SESI 2013/2014 LECTURER : DR.SHOBHA SHARMA NAME: MERIELL LEEZA GAYONGALA MATRIKS NO: A144432 FACULTY: FAKULTI FARMASI PROJECT: PHARMALINE MAGAZINE (REPORTER UNIT)

2. COMMUNICATION Origin: commūnicāre (Latin), meaning “to share” Definition: Activity of conveying information through the exchange of thoughts, messages, or information, as by speech, visuals, signals, writing, or behaviour.

4. Verbal (oral) communication TYPES Non Verbal Communication Written Communication

5. ORAL COMMUNICATION Involves language or words Includes face-to-face conversations, speech, conversation over the telephone and voice over internet. Influence by pitch, volume, speed, intonation and clarity of speaking.

6. VIDEO 1 Emcee of Pharmaline Journalism Workshop Link http://youtu.be/621aADMpyRM http://youtu.be/621aADMpyRM VIDEO 2 Question to Mr. Teh Eng Hock, The Star Journalist on how to conduct a proper interview. Link http://youtu.be/wwW6KrpoWMY http://www.youtube.com/watch?v=wwW6KrpoWMY http://youtu.be/wwW6KrpoWMY

7. NON VERBAL COMMUNICATION 1.facial expression 2.Eye contact 3.Touch 4.Body posture 5.Body language 6.Voice 7.Appearance

8. Body language and movements to enhance our messages, whether consciously or unconsciously. These subtle inflections are picked up by those around us Only a small percent of communication is verbal, the most effective communication is through non-verbal actions.

9. VIDEO 3 Interview with RX Quiz participant Link http://www.youtube.com/watch?v=ZMHHb gj-Ty4

10. WRITTEN COMMUNICATION Transmitted through email, report, memo, etc. Greatly influenced by vocabulary and grammar used, writing style, precision and clarity of the language used. Advantage: can be kept for future reference

12. REFLECTION Vital skills needed Avoid miscommunication Positive attitude Respect, humble, and empathy when interacting Key to effective communication is applying all the elements of verbal and non verbal communication.