2. Telling Your Program’s Story: Using Success Stories for Program Promotion TRAINING ONE Jessica Luginbuhl, MPH PHPS Fellow CCCB

3. Introduction

4. Training One: Objectives  To define success stories and the rationale for using them.  To describe types and formats of success stories.  To learn how to construct your own elevator story.

5. http://www.cdc.gov/oralhealth/publications/li brary/success_stories_wkbk.htm

6. What is a Success Story ?  A simple description of a program’s Progress Achievements Lessons learned  A request for action

7. What it is Not  Surveillance report  Complete evaluation picture  Completely unbiased

8. Why you would want one  Visibility and credibility  Accountability and evaluation  Advocacy and promotion  Satisfy information requests and educate decision makers  Garner more support and resources

9. Ignite Passion for Your Cause

10. Types of Success Stories  We can talk about stories based on the developmental phase of the program: Upstream Midstream Downstream

11. Multiple Formats  Elevator Story  Paragraph Spotlight  One-pager  Two-page  Full Brief  Published Article

12. Moment of Opportunity

13. Your Story

14. 10 Seconds

15. Re-cap: Tip Sheet for an Elevator Story 1.Mention a specific activity immediately 2.Demonstrate how the program is something to be noticed 3.Demonstrate how your program is actively implementing 4.Demonstrate how your program is achieving something 5.Tell whomever you were speaking to that you can get them more information right away.

16. Your Elevator Story

17. Task #1  Construct your own elevator story!

18. Questions?