1. A Species at Risk: Raising Awareness About the Critically Endangered Maui’s Dolphin

2. Critically Endangered species 2004: 111 Maui’s 2012: 55 Maui’s Can only sustain 1 human-induced death every 10- 23 years Currently at a rate of 5.27 human-induced deaths per year (95.5% from the fishing industry) Maui’s Dolphin Facts

3. DOC’s protection of the Maui’s dolphin depends heavily upon citizens reporting sightings However, if the public is not aware that the dolphin exists, how are they going to report a sighting? Our surveys established only 5% of the public can accurately report sightings The Public’s Role

4. 1 calf born per year 5.27 human-induced deaths per year …how much time is left? What needs to happen? The public needs to be aware that the Maui’s dolphin exists They need to be aware that there are services to report a Maui’s dolphin sighting If the public is not aware of the dolphin, they cannot report a sighting. And if they cannot report a sighting, the species cannot be saved What does this mean for DOC?

5. Findings