1. Simplifying the Expanding World of Business Intelligence Dan Ortolani, Vice President ATS Matthew Lerner, Strategic Product Manager

2. “Provide the best information to all of the people who need it to help them make better decisions both within and without an organization” Information Builders Our Vision for Business Intelligence

3. Copyright 2009, Information Builders. Slide 3 Since the last Summit in Nashville, Tenn. 2009 New Customers

4. Summit 2010 Welcome Our New Family Members! Copyright 2007, Information Builders. Slide 4

5. New Customers International 2009/2010

6. New Customers Japan 2009/2010

7. Copyright 2007, Information Builders. Slide 7

8. New Geographies Added 2009-2010  China  Russia  Saudi Arabia/Gulf States/Turkey  Romania/Bulgaria/Czech Republic  Poland Copyright 2007, Information Builders. Slide 8

9. Copyright 2007, Information Builders. Slide 9 As every year… Customers have won awards for their applications Awards

10. The Computerworld Honors Program Our Customers’ Achievements  2009 Winner  US TRANSCOM  2009 Finalists  Nationwide – Columbus City School  New York Public Library  2009 Laureates  BNSF  Erlanger Police Department  Federal Student Aid  Prince George Police Department  Spain’s Ministry of Immigration  2010 Laureates  ASM  Dealer Services  Dialysis Clinic  Food for the Poor  Mount Sinai  Rural Servicios Informaticos

11. Copyright 2007, Information Builders. Slide 11 Press Customers whose applications are featured

12. Customers in the Press Copyright 2009, Information Builders. Slide 12

13. Copyright 2007, Information Builders. Slide 13 Partners Joining us this at Summit this year

14. 2010 Summit Sponsors

15. Information Builders also won some awards… Copyright 2007, Information Builders. Slide 15

16. Copyright 2007, Information Builders. Slide 16 iWay Software named to SD Times Top 100 List Information Builders named Leader in CRM’s Awards Information Builders named to Software 500 List Information Builders named KM World Top 100 Awards for Information Builders Intelligent Enterprise named Information Builders “Ones to Watch” for BI Information Builders Named Finalist in Two Categories in 2010 American Business Awards

17. What Analysts are Saying About Information Builders LEADER VISIONARY Strong Performer HOT Vendor – Performance Management HOT Vendor – Business Intelligence Wisdom of Crowds BI Study -Ranked HIGHEST Top Overall Honors Copyright 2007, Information Builders. Slide 17 Gartner BI Magic Quadrant……………. Gartner Managed File Transfer Quadrant.. Gartner Data Integration Quadrant........ Forrester BI Wave………………………. Ventana Research……………………… Ventana Research……..………………. Dresner Advisory Services…………….. The OLAP Report…………………………

18. New Development is tied to what our customers are doing. Copyright 2007, Information Builders. Slide 18

19. Diversity of Applications Among These Companies  There are lots of different environments and types of information consumers in all of the organizations we serve.  In release 7.7 there are 260 enhancements and new features.

20. The Main Categories of Users  Customer facing – end users  Live in front of browsers  Live using PDA’s  Receivers of information via email attachments  Inside the organization – end users  Live in front of browsers  Live using PDA’s  Receivers of information via email attachments  Inside the organization – power users  Inside the organization – developers Copyright 2007, Information Builders. Slide 20

21. Development Goals of New Features To Serve These Users  Simplicity  Doing complex things easier  Scalability  Reliability  Efficiency  Security  User separation  Malicious attack  New Components to serve special needs  Component Integration Copyright 2007, Information Builders. Slide 21

22. 2000 Through 2010: Expanding the Architecture Copyright 2007, Information Builders. Slide 22

23. WebFOCUS 10 Years Ago Copyright 2007, Information Builders. Slide 23 Reporting Query & Analysis InformationDelivery MS Office & e-Publishing Front Office Extended BI Core BI Extensions to the WebFOCUS platform allow you to build more application types at a lower cost Data Warehouse & ETL DataMigrator Back Office

24. WebFOCUS Today Core BI + Extended BI Copyright 2007, Information Builders. Slide 24 Reporting Query & AnalysisDashboards InformationDelivery PerformanceManagement EnterpriseSearchMagnify Visualization & Mapping MobileApplications App/Dev, Portals & Mash-ups PredictiveAnalyticsRSTAT MS Office & e-Publishing Front Office Extended BI Core BI Business to Business Data Warehouse & ETL DataMigrator Master Data Management Data Quality Business Activity Monitoring Back Office Extensions to the WebFOCUS platform allow you to build more application types at a lower cost

25. iWay Integration Solutions Product Line Focused On Three Areas  Enterprse Information Management (EIM) Copyright 2009, Information Builders. Slide 25 Data Warehouse and ETL DataMigrator Data QualityMaster Data Management  Business-to-Business (B2B) Business Activity Monitoring Trading Partner Management Data Governance Data Profiling Managed File Transfer  Business Process Automation (BPA) Application and Legacy Integration 300+ Pre-Packaged Integration Components Complex Event Processing Activity Monitoring

26. One of the drivers that keeps us adding new functions and features is... Copyright 2007, Information Builders. Slide 26

27. The “Time” Dimension of Information What HAS happened?What IS happening?What MIGHT happen?

28. What HAS Happened  There is a tendency to downplay the importance of “reports” as just telling us What Has Happened.  For example, I have hear some people say… “oh BI just tells you what has already happened”  This misses the point…  You get reports of WHAT has happened so that you can identify subjects to analyze WHY it has happened. Copyright 2007, Information Builders. Slide 28

29. To Answer the WHY Question… Copyright 2007, Information Builders. Slide 29  WebFOCUS is always working on new ways to answer this essential question to make it easier to analyze information – 1. Get to all of the sources of information to drill down to 2. Provide interfaces that are familiar, maps, visualization, Graphs, etc. 3. Provide tools for different levels of analysis, i.e. Performance Management, Rstat, etc 4. Make sure the underlying data is accurate

30. WebFOCUS Release 7.7 & Release 8 Copyright 2007, Information Builders. Slide 30

31. WebFOCUS Release 8 Key Product Initiatives  WebFOCUS Mobile **  InfoAssist Release: Advanced Web Development Tool **  New Visualization Enhancements **  Metadata Management & Efficiency improvements **  New Business Intelligence Portal  Expanded security model and options  New GUI facilities to build ‘Guided Reports’ ** ** Also in Release 7.7 Copyright 2007, Information Builders. Slide 31

32. WebFOCUS Release 8 Mobile Capabilities  New app for the iPad & iPhone  Latest technologies exploited: Apple’s API’s, HTML5  Users subscribe to mobile reports via Portal  App then renders prompting forms and content complete with gesturing support Copyright 2007, Information Builders. Slide 32

33. WebFOCUS Release 8 Mobile Capabilities  Device Independent Approach  Active Reports delivered to any mobile device  Automatic device detection provides supports for specific devices’ gesturing, touch technologies  Droid, iPad, iPhone, BlackBerry Torch and latest Storm models  Cost effective approach – no customization required Copyright 2007, Information Builders. Slide 33

34. Copyright 2007, Information Builders. Slide 34  InfoAssist evolves with new advanced capabilities  Initially, reporting and analysis were key areas of focus  Compose provided entre into design and creation of compound documents, e.g., PDF  Now users can design their own dashboards  Import existing reports and charts or build from scratch  Connect dashboard components via global filtering  Makes data exploration easy  Filtering on specific dashboard components  Advanced chaining, other parametric capabilities (dimensions, measures, etc.)  Add new RIA components to Active Dashboards, e.g., multiple combo boxes, tabs, etc. WebFOCUS Release 7.7 InfoAssist: Web-Based Development Tool

35. InfoAssist: Additional Advanced Features Copyright 2007, Information Builders. Slide 35  Customizable Application Ribbon (InfoMini)  Select specific IA options on a per report basis  Users can create & publish gadgets for reuse  Add new dashboard pages directly from BID user view  Same capabilities from Domain Tree  Admin can add dashboard pages (InfoAssist gadgets) directly from the BID admin view  Publish to Group Views  New Browser mode for cube databases  SAP/BW  Essbase  Microsoft Analysis Services Innovation Initiative WebFOCUS Release 7.7

36. Copyright 2009, Information Builders. Slide 36

37. Copyright 2009, Information Builders. Slide 37

40. Demonstration: End User Dashboards with InfoAssist Copyright 2007, Information Builders. Slide 40

41. New Visualizations A Simple Way to Understand Data  Seeing data in different ways often helps to understand it, and see patterns that are not obvious.  Here is a sample application using the new facilities for visualization  New Release of Active Reports  New library of Flash charts  Embedded controls  New Release of Flex Enable  Build Flash Dashboards in native IDE and Integrate easily with WebFOCUS Copyright 2009, Information Builders. Slide 41

42. Copyright 2007, Information Builders. Slide 42 WebFOCUS Release 7.7 Enhancements for Developing BI Applications  Developer Studio: Automatic Generation of Guided Ad-hoc Applications  Goal is to reduce development time  Pre-built templates provided as starting point  New “Guided Report” report parameterizes fields, style sheets, drill-downs, sorting, report output choices, other options  A full application with launch pages, reports, filters, dashboards, and other comprehensive options is automatically generated  Easily deployed  Ideal for developers who are new to WebFOCUS  Minimal training and maintenance required

43. Simplified Very Detailed Formatting in PDF  Simplifying complex PDF documents  Precise alignment of subheads/subfoots/columns  Selective borders and grids  Reporting Server & Report Painter Copyright 2009, Information Builders. Slide 43 WebFOCUS Release 7.7

44. Sub-Reports: Simplify Merging Reports into One Report  In a single report we generally display data from one clustered set of files.  A ‘sub-report’ is a separate report, from possibly a different set of files, that is embedded in a ‘main’ report.  Usually the sub-report is placed in a sub-head, or sub-foot of the main report, and there can more than one of these.  One benefit is this is an easy way to put a graph in each sub-head of a multiple subject report. Copyright 2009, Information Builders. Slide 44 WebFOCUS Release 7.7

45. Copyright 2009, Information Builders. Slide 45 1 1 1 2 2 2 3 3 3

46. WebFOCUS Release 7.7 Simplify Creating Guided Reports  Our unique ‘Guided Report’ allows a FORM to be used to present to a user a series of easy to use – point to – selections.  From the selections WebFOCUS generates a report.  The benefit of this feature is that it avoids the need to design hundreds of separate reports  All of code to do this is embedded in the FORM.  Now we will show you how this magic Guided Report is created entirely in the GUI of Developer Studio. Copyright 2007, Information Builders. Slide 46

47. Demonstration: Guided Reports Development Copyright 2007, Information Builders. Slide 47

48. Copyright 2007, Information Builders. Slide 48  ArcGIS Server Support: Available in today’s 7.6.10 product release  Based on customer and field demand, new product strategy is to integrate with ESRI’s Flex-based map viewer  IB to deliver value-add components for bi-directional integration with ArcGIS Server  Current IB-developed viewer will not be enhanced WebFOCUS Release 7.7 ESRI Integration Innovation Iitiative

49.  In the classical SQL ‘chasm’ problem for example, when two parallel paths would do a Cartesian product and produce a wrong answer we now do what FOCUS users have been doing; using the MATCH process.  Now we are doing this under the covers. WebFOCUS Release 7.7 Efficiency Improvements Copyright 2007, Information Builders. Slide 49 INCOME STORE COST SUM COST AND INCOME BY STORE Savings: 250,000 records, 1000 lines output reduced from 91 seconds elapsed time to.5 seconds

50. Efficiency Improvement Extended  The prior example occurs in another context. Suppose we have two Fact Tables that use a common lookup table, e.g.  In this design we have two (or more) tables with no parents. (in Release &7.7 & 8 this is now allowed with our enhanced Metadata) Copyright 2007, Information Builders. Slide 50 STORE,PROD,SALESTORE,PROD,REORDER PROD PTYPE SUM SALE AND REORDER BY STORE BY PTYPE Sale Fact Table Reorder Fact Table

51. Copyright 2007, Information Builders. Slide 51  Total Length of all fields – 256K  Maximum size of Master  Maximum size of structure created via JOIN  Total Number of Segments - 1024  Maximum number of segments in report structure  Maximum number of JOINS- 1023  Total Number of Sort Fields - 128  Combination of BY and ACROSS fields  Includes hidden sorts list FOCLIST  Maximum size of single XFOCUS partition – 32 GB Limits Lifted WebFOCUS Release 7.7

52. Copyright 2007, Information Builders. Slide 52 WebFOCUS Release 7.7 New Release of Data Migrator  Real-time Capability  iWay Adapter Framework adapters now supported, allowing for real-time access to transactional data directly from Data Migrator  Integration with/callable from iWay Service Manager  Effective combination in 2009 for competitive opportunities  Change Data Capture  Incremental transactions in operational sources identified and automatically loaded into warehouse  Enhancements Driven by Informatica Replacement  Support for source code control  New data relationships in GUI & Metadata

53. WebFOCUS Release 7.7 Performance Management: Powerful ‘WHY’ analysis  Easy to set-up with out of the box metrics, ready to go.  Lots of new collaboration features and gadgets  New FLEX look  Full ‘Balanced Scorecard Model’ plus 6 Sigma  It’s a WebFOCUS application so all of the metadata and reports are available. Copyright 2009, Information Builders. Slide 53

54. WebFOCUS Release 7.7 Easy way to “crawl” a Database to index it for Magnify  Databases with lots of textual information are searched much easier with a ‘search’ paradigm rather than a form paradyne.  The problem is.. How do you get the data from the database into the search engine?  Now we have automated this process.  And it can be applied selectively as the data changes  Quick index load directly from WebFOCUS  HOLD FORMAT MAGNIFY Copyright 2009, Information Builders. Slide 54

55. Web 2.0 Dashboard Trends  Extensively reviewed Web 2.0 Personalized Homepages http://mashable.com/2007/06/29/personalized-homepages/  User Defined Content  Drag and Drop Content  Collapsible Content  Tabbed Content  Customized Layouts  Themes  Strong Corporate Branding and Identity Copyright 2007, Information Builders. Slide 55

56. Copyright 2007, Information Builders. Slide 56  Next Generation of Business Intelligence Portal  Built with Rich Internet Application approach  Consistent ribbon-style navigation for both building new portal views and user-based personalization  Component Approach  Integrate with major industry portals  Additional capability exclusively for SharePoint  Integrate SharePoint content, e.g., images, with WebFOCUS reports and tools  Define SharePoint as Report Caster output distribution destination  View & manipulate archived report content  Customer feedback is ongoing WebFOCUS Release 8 New BI Portal Initiative Innovation Initiative

57. WebFOCUS BI Portal Overview WebFOCUS BI Portal, the coming replacement to WebFOCUS Dashboard, is a fully integrated reporting environment. It is built using the same cutting edge AJAX technology and user interface as WebFOCUS InfoAssist. Building your own custom Views and Pages is as simple as a few clicks. Copyright 2007, Information Builders. Slide 57 Coming in WebFOCUS 8

58. Functional Objectives Copyright 2007, Information Builders. Slide 58 Design Views (sites) Customize Navigation Layout Customize Banners (0 – 4) Customize Menu BarBranding Design Pages Add Content Configure Content Behavior Drag and Drop Collapsible Tabbed User Customization Add/Remove ContentDrag ContentCollapse ContentChange ColorsChange Fonts

59. Copyright 2007, Information Builders. Slide 59  Visual Interface  Customize Navigation Layout  Enable 0 – 4 banner areas  Customize the Domain Tree location  Choose from one of many included themes  Personalize with Text, HTML, and Images View Design

60. Copyright 2007, Information Builders. Slide 60  Next Generation of Business Intelligence Portal  Built with Rich Internet Application approach  Consistent ribbon-style navigation for both building new portal views and user-based personalization  Component Approach  Integrate with major industry portals  Additional capability exclusively for SharePoint  New Web Parts  Report templates for SharePoint Lists  Report from underlying data model  View & manipulate archived report content  Customer feedback is ongoing WebFOCUS Release 8 New BI Portal Initiative Innovation Initiative

61. Copyright 2007, Information Builders. Slide 61 WebFOCUS Release 8 Next Generation of Security Integration  Personalized Approach  GUI Responds & Displays Options Based on Roles  Set of permissions mapped to which objects and tools a user or group of users an access  Can be highly customized, flexible  List, Create, Delete an object  Read, Update  Execute (report, report template, etc.)  New model will be RDBMS-based and provide single repository for the entire product (including Report Caster)

62. Copyright 2007, Information Builders. Slide 62  User Interface and workflow changes planned  Build Rich Internet Guided Ad-hoc Applications via Developer Studio  Implementation of RIA-based widgets  Customizable pre-built interactive components that can be used inside HTML pages to manage navigation, animation, etc. w/in BI applications  Build highly customized dashboards  WYSIWYG Capability in Report Painter environment  Advanced Charting with much simplified UI  Options available via ribbon-style navigation UI  One charting tool for Developer Studio & InfoAssist WebFOCUS: Release 8 Development Environment

63. Copyright 2007, Information Builders. Slide 63  Free with Developer Studio  Specialized services via Fractal  Business Analytic Applications  BAA are based on industry standard measurement methodologies  Solve a particular business problem, instead of being a framework WebFOCUS Discussion Topics Key RStat Programs for 2010 Innovation Initiative

64. Thank you for your attention and lets start learning!!! Copyright 2007, Information Builders. Slide 64

65. Thank You!