1. Slide 1 Enabling SOA Implementation with an Integrated Process & Technology Framework George Brown, Program Manager IT Research, Intel Corporation Michael Goul, Professor Arizona State University Jason Nichols, Mark Keith, Haluk Demirkan Arizona State University

2. Slide 2 Operational Definition of Value Chain Value Chain = A network of highly structured organizational processes and partners to create, produce, and deliver a product or service satisfying customer and market demands. Companies are producing a constantly changing mix of increasingly complex products, while global competition demands ever shorter cycle times and shorter product life cycles. Market conditions and requirements change every day. This results in frequent new product introductions and constant adjustment of the value proposition of all products in the portfolio. Value Chain responsiveness becomes a primary differentiator.

3. Slide 3 Distributors & Resellers Increased Competition Partner Network Getting More Complex Accelerated Quoting Distributed Product Design Multiple Sales & Support Channels Reduced time-to-market Shorter Product Life Cycles Outsourced manufacturing & fragmented inventory Support / Retention Customized Solutions & Consignment Contractors Component Suppliers OEMs Accelerated Technology Advancement Focus Shifting to End Customers Globalization Political Integration/ Disintegration Regulation and Activism Natural Resource Availability Wildcards Low Probability/ High Impact Flexibility and agility to respond to changing business needs and to harness resources across global value chain partners Challenges

4. Slide 4 The Pressing Need Companies are producing a constantly changing mix of increasingly complex products, while global competition demands ever shorter cycle times and shorter product life cycles Market conditions and requirements change every day. This results in constant adjustment of the value chains of all products in the portfolio Value chain responsiveness becomes a primary differentiator

5. Slide 5 VCOR and FERA are the Key Parts of the Integrated Process and Technology Framework BPM (business process modeling): - reference models (VCOR) - benchmarking and requirements analysis - simulation and use case analysis Conceptual Architecture: - information model - deployment framework (FERA) - integration modes Business is represented by business processes defined in terms of value chain reference models An architectural representation that allows mapping collaborative process models to components of the conceptual architecture and to required resources Two independent but reconciled process representations that facilitate the mapping of business process to core collaboration capabilities for accurate, fast and flexible implementations of the process models in a federation

6. Slide 6 Tier 1: Unified and broadly adopted, open standard business process framework for value chain management and implementation. The Value Chain Operations Reference-model (VCOR) is the cornerstone model of the Value Chain Group Supports value chain management for multiple centers of excellence www.value-chain.org Defines use cases and collaborative process patterns for FERA mapping

7. Slide 7 Macro Processes Level 1 Process Classifications Level 2 Process Groupings Level 3 Metrics Best Practices Input / Output Technologies VCOR Database Structure Configurations

8. Slide 8 Phases Milestones Many to One Marco Processes Stage-Gate Process Structure Process Classifications Deliverables Many to One Input / Output Many to Many Process Groupings Many to One Metric Best Practice Technology Level 1 Level 2 Level 3 Is being added to the VCOR database schema

9. Slide 9 The LNS Use case This use case will focus on improving productivity, on-time delivery, cycle times, and delivery SLAs within a dynamic supply network The Value Chain is taken from the PD4SC project as an example of supporting LNS for a configurable product: a Gas grill

10. Slide 10 Level 3 Flow in VCOR

11. Slide 11 Tier 2: An architectural framework that defines principles and provides guidelines for implementing service-oriented solutions for essential value chain collaborations Enables accurate, fast and flexible implementations of in SOA environment ebSOA Is the basis for new standards for SOA that drive convergence Thanks to Collaborative Product Development Associates and ebXMLsoft for their contribution to this research.

12. Slide 12 Collaborative Semantics Business semantics –Using terminology applicable to describing process flows in practice –Has to be widely applicable (sequential transactions as well as iterative decision based flows) Technology semantics –Complete set of instructions for run-time execution –Component functions and interfaces definition ebSOA IM and ebSOA semantics is a FERA based standard proposal to OASIS

13. Slide 13 FERA IM in BPM Meta-schema Automating Generation of CP A1A2 A3 D1 A4 E2 E3 E1 process definition documents CPID, CPP, CPA, … Federation ServerSolution for deployment BPM model with FERA content, context and associations

14. Slide 14 Mapping BP Requirements to the SOI Service-Oriented Infrastructure (Server, Client, Network, Storage, Sensors, etc) Service-Oriented Business and Applications as Services (ERP, CRM, Collaboration, Biz Process, Workflow Reporting, etc) Msg Service Federated Enterprise (Global Business Collaboration, Cross- Domain Assertion Mapping, etc) Composite Systems (Contractual Coarse Grain elements, IMS, SOI artifact utilization, Fine Grain Services) Service-Oriented Application and Infrastructure Management (Security, SLA, Workload, CMDB, Policy Mgmt, etc) Shared Services Management and Security Standards-based Connectivity Shared Application and Business Services

15. Slide 15 Model for Mapping SOA to SOI Context-awareness and Ontology Replenishment SOA SOI Mapping Engine Business Process Business Process Business Process Service Resource Service Characteristics Ontology Process Pattern Ontology Context Agent Examines Replenishes S O I SOASOA Historical Performance Repository Maps to Uses Business Process Business Process Generic Process Pattern Generic Process Pattern Context Agent ExaminesReplenishes Context Agent Examines Produces Uses