1. Almaden Services Research Almaden Research Center, San Jose, CA 20 April 2006 Multifaceted approach to ontologizing the ONTOLOG content Rooted in pragmatism, tools, services, and standards, and social collaboration E. Michael (Max) Maximilien Almaden Services Research http://maximilien.org

2. Almaden Services Research 2 Almaden Research Center, San Jose, CA20 April 2006 Approach and thesis Two key problems –Lack of pragmatism in the goals of ontologies –Heterogeneity of usage and use cases Summary of approach –Simple tagging for human collaboration (folksonomies) as well as rating systems for content parts –Covert audio automatically into annotated text transcript –Mining tools to automate annotation of content and infer taxonomies –Ontology for outline of content Secret sauce is in how we combine the semantics, i.e., algorithm, and the use cases we try to solve

3. Almaden Services Research 3 Almaden Research Center, San Jose, CA20 April 2006 Tagging and ratings – Human collaboration Tagging –Idiosyncratic –Results in bag of tags forming folksonomies –Various available services, e.g., http://del.icio.us, http://flikr.com, and so onhttp://del.icio.ushttp://flikr.com –Need incentives for humans, e.g., easier search –Evolving into some form of ontology (see Peter Mikas paper Ontologies are us: A unified model of social networks and semantics at ICSW 2005) Ratings –Enables feedback –Rate ratings to avoid collusion –Similar to http://digg.com, Amazons rating system, and eBay.com reputation system (various works in literature)http://digg.com

4. Almaden Services Research 4 Almaden Research Center, San Jose, CA20 April 2006 Audio content Automated transcript –Use services to convert audio to text transcript –Some services, e.g., http://podzinger.com, also annotate the transcript and do more than close captionshttp://podzinger.com –May involve human collaboration to gradually improve content (especially resolving context errors) Issues –ONTOLOG audio (Podcast) have some low quality MP3 –Static noise and voice storms

5. Almaden Services Research 5 Almaden Research Center, San Jose, CA20 April 2006 Mining Automatic annotation of content –Mature tool set in UIMA –Others (?) –Generate initial taxonomy –Continual process to update annotation Dr. David Ferrucci (IBM Research) lead architect of UIMA project to present to community on May 11, 2006

6. Almaden Services Research 6 Almaden Research Center, San Jose, CA20 April 2006 Ontology Outline –Create initial outline of site content with some upper ontology –Reuse existing ontology IMO this ontology can be specific to ONTOLOG What are the primary goals for this outline and ontology? –Cataloguing –Search (why not just use Google services?) –Statistics (why not just use Amazons Alexa services?) –Others (?)

7. Almaden Services Research 7 Almaden Research Center, San Jose, CA20 April 2006 Thank You Merci Grazie Gracias Obrigado Danke Japanese English French Russian German Italian Spanish Brazilian Portuguese Arabic Traditional Chinese Simplified Chinese Hindi Tamil Thai Korean