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1 © 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL Cisco AVVID IP Communications Update Gerard McNulty

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Presentation on theme: "1 © 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL Cisco AVVID IP Communications Update Gerard McNulty"— Presentation transcript:

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2 1 © 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL Cisco AVVID IP Communications Update Gerard McNulty gmcnulty@cisco.com

3 2 © 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL Gerard McNulty Federal Voice Product Specialist Responsible for product support of the complete Cisco voice product portfolio More than 18 years’ experience in the telecommunications industry

4 3 © 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL Cisco AVVID Update State of the Market CallManager 4.0 – New Features and Capabilities Cisco MeetingPlace DoD Certification Update Implementation Tips

5 4 © 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL Redefining Voice Applications E-mail Collaboration Calendar Video- Conferencing Web Application Audio- Conferencing Instant Messaging Voice Messaging Contact Center Contact Center Telephone Services Telephone Services XML Applications

6 5 © 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL State of the Market

7 6 © 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL In Five short years….. Cisco delivered on the vision of convergence Cisco installed base: Over 3 Million Cisco IP phones Over 30,000 Call Managers Over 14,000 Customers Enterprise IPT grew from $7M in FY’99 to ~$500M in FY’04 (104% CAGR) Enterprise IPC - $1B run rate Cisco delivered on the vision of convergence Cisco installed base: Over 3 Million Cisco IP phones Over 30,000 Call Managers Over 14,000 Customers Enterprise IPT grew from $7M in FY’99 to ~$500M in FY’04 (104% CAGR) Enterprise IPC - $1B run rate

8 7 © 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL IP Telephony is Mainstream IP-PBX line shipments will surpass traditional CPE in 2005 Source: Synergy Nov, 2003 & Infotech Q3 2003

9 8 © 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL Vendors are No Longer Investing in Legacy Development Over 50% of all PBX sales will be IP based by 2004 (Infotech12/15/02 4Q 2002 Report) All major telephony vendors have an IP Telephony offering What this means for TDM Solutions: No new features Increased support costs Lower flexibility “By the end of 2007, traditional enterprise telephony system manufacturers will have ceased development …and announced their intention to discontinue support for their TDM-based PBX and contact center systems within five years (0.8 probability)” Gartner, March 2003

10 9 © 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL Miercom awards Cisco with "Best in Test" Honors for IP Telephony Cisco won 3 out of 6 categories ONLY vendor to achieve 100% call completions over 9 hours Top voice quality "We congratulate Cisco on a clear win in the comparative testing of high-end IP telephony systems," said Ed Mier, president of Miercom. "Our testing is a comprehensive and rigorous evaluation and Cisco excelled in virtually all categories of the tests."

11 10 © 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL CallManager 4.0 Enhancements

12 11 © 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL Cisco CallManager 4.0(1) Highlights Video Telephony Session Initiation Protocol Q.SIG Security Feature Enhancements Malicious Call Trace Serviceability Call Distribution/Hunt Groups Multi-Level Administration BAT/TAPS Additional device Support API Enhancements Platforms and Upgrades Extension Mobility IP Manager Assistant Attendant Console Abbreviated Dialing Multi-Level Precedence and Preemption

13 12 © 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL Video is a Phone Call Cisco VT Advantage Single number for voice and video Video calls have same services as voice calls –Basic call, Mute, Hold, Park, Transfer, Conference –Forward, XML services Unified voice and video dial plans – CDR, QoS, CAC, AAR Single point of mgmt & administration –Proven scalability Preserves customer investments Calls can be made to H.323 or SCCP video/audio terminals Integrates video into the converged voice and data infrastructure, reducing the costs of improved communications

14 13 © 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL CallManager 4.0 SIP Trunking Ensures interoperability with SIP networks via a SIP proxy server RFC 2543, 2782 and 2833 RFC 3261 (partial support) Supplementary features supported Hold Transfer (Blind, Consultative) Conference Call Forward (All, B, NA) CLID, CLIR, CNID, CNIR COLD, COLR, COND, CONR Ready for future technologies CCM cluster Cisco SIP proxy server

15 14 © 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL Current Cisco SIP Product Portfolio Cisco IP Phones 7905G, 7912G, 7940G & 7960G 2-port FXS Gateway Cisco ATA 186 Cisco PIX Firewall Cisco SIP Proxy Server Cisco Voice Gateways Cisco Softswitch BTS-10200 PGW 2200 Cisco Unity A Cisco CallManager Version 4.0 and later Cisco MeetingPlace 8100

16 15 © 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL Secure Communication CallManager 4.0 Security Enhancements Systems Approach in Action Manage Identity and Trust Threat Defense Applications Multi-Level Admin Certificate Trust List SSL/https H.323/SIP standards Toll Fraud Mitigation Min unused services Call Processing TLS (SSL) to phones IPSec to gateways Secure enrollment Digital Certificates Mutual Authentication Secure management Hardened OS Integrated CSA Anti-Virus Infrastructure VLAN segmentation V3PN Route authentication DAI, IP Source Guard Firewall IDS/IPS Standard AAA 802.1X DHCP Snooping Endpoints Ignore GARP Disable PC access to voice VLAN Digital Certificates Signed Firmware Signed Configs Authenticated and Encrypted TLS Signaling and SRTP Media RED=New CCM 4.0 Features

17 16 © 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL Identity, Integrity, and Privacy Defined Identity: Means of authentication by which the authority to perform certain functions is granted. Integrity: Maintains an authenticated link to guarantee that A packet originated from a trusted entity who shares your secret. That the message contents haven’t changed in transit. Privacy: Encrypts the contents of a packet to ensure that it can’t be read or interpreted by someone else. Having Encryption without Identity and Integrity leaves the security of the system at risk.

18 17 © 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL CallManager Minimize Win2K services Minimize Win2K services NTFS NTFS Secure IIS Secure IIS Lock down SQL Lock down SQL HIDS/virus HIDS/virus A Allow only call control, LDAP, management Allow only call control, LDAP, management Control source addresses Control source addresses Firewall and ACLs Outside World No voice across Internet No voice across Internet IOS DoS tools IOS DoS tools Use sensors Use sensors Endpoints Separate voice and data VLANS Disable GARP and voice VLAN on PC port Separate voice and data VLANS Disable GARP and voice VLAN on PC port Campus Network High availability design Use VLANs Use IP filters between voice and data network Avoid NAT Secure access (TACACS+, SSH, Radius) High availability design Use VLANs Use IP filters between voice and data network Avoid NAT Secure access (TACACS+, SSH, Radius) InternetPSTNIP WAN Design for Greater Security - The Cisco SAFE Blueprint for IP Communications

19 18 © 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL CallManager 4.0(1) Line Enhancements Multiple calls per line appearance –Up to 200 Calls per DN for 7940, 7960, 7970. Up to 6 calls per DN for 7905 and 7912 Enhanced call barge Privacy calls on shared lines Call join multiple selected calls Direct transfer two selected calls Immediate Divert-VM Assign URL to any line button Drop any party from ad-hoc conference Configurable call forward info display

20 19 © 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL Cisco IP Phone 7902G Cisco IP Phone 7905G and Cisco IP Phone 7912G Cisco IP Conference Station 7936 Cisco IP Phone 7940G Cisco IP Phone 7960G Cisco ATA 186/188 Cisco VG248 Analog Phone Gateway Cisco IP Phone 7970G Cisco VT Advantage Cisco IP Communicator Cisco Wireless IP Phone 7920 New New Cisco Enhanced Phone Portfolio

21 20 © 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL New Endpoints Cisco IP Conference Station 7936 External Microphone support Room size up to 20x30 List price: 7936 = $1,195, Ext. Mic. Kit = $350 Requires CallManager user license Cisco IP Communicator Full feature set of CallManager IP Hard Phones Higher Scalability (same as IP Hard Phones) Easier Install of client software List price $90 (requires CallManager user license) Cisco VT Advantage Adds video to existing 7940, 7960 and 7970 IP Phones Camera and client software included List price $190 (Video License included)

22 21 © 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL Applications Drive Productivity Web site integration via XML to your Cisco IP Phone Call Center Cisco MeetingPlaceAmber Alert On-phone paging Broadcast Messages Extend information flow to workstations with no PC Time Clock

23 22 © 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL Open standards and open access Accessibility XML SQL SIP, MGCP, H.323 TCP/IP Ethernet are fundamental values.

24 23 © 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL Cisco MeetingPlace Rich Media Conferencing

25 24 © 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL High Productivity through Collaboration MeetingPlace Fully integrated, On-Net, Rich Media conferencing Integrates, web, desktop applications, voice & IM Deployed On-Net – behind the corporate firewall – for maximum cost savings, integration and security Allows meetings to be set up anytime, anywhere. Conference Control Carol is Muted Alice - active speaker Bob invited but not on Click to Drop Click to IM (conference side-bar)

26 25 © 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL Cisco DoD Certification Update

27 26 © 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL PBX2 Certification Status JITC PBX2 certification testing completed Interoperability One TDR (one-way-delay > 60 msec) New DSP firmware resolves delay issue (62 msec) for analog phones New DSP and phone firmware resolves delay issue (66 msec) on IP phones Security (IA accreditation) DSAWG briefing postponed Currently working with DISA to accurately list policy violations and methods of mitigating any potential risks –Only policy violations have been identified. No High Risk items, 3 Medium Risk items, 5 Low Risk items. DISA recommends Cisco for certification – “The DISA IA test team recommends that the Cisco PBX-2 solution pass to the next step in the DSN Information Assurance Certification and Accreditation Process, DOD Component CA/DAA Processes.” Next round of PBX2 certification testing currently scheduled for: –May 17 (Security) – if needed –July 26 (Interoperability) – exploring ways to accelerate the date

28 27 © 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL PBX1 Certification Status JITC PBX1 certification testing not started Interoperability Want to complete PBX2 certification before testing for PBX1 No change to infrastructure (C2 grade LAN) Need to describe and document test topology Need to address ISDN-BRI support –Per DISA, all BRI ports must support voice, switched data, and video Security (IA accreditation) Do not expect any significant changes in testing

29 28 © 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL Implementation Tips

30 29 © 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL Top Things to Require in Your Implementation 1.Don’t do a “forklift upgrade” of the existing network 2.Prove your implementation will be secure 3.Accommodate employees who work from multiple locations 4.Provide a consistent end-user experience for large offices, small sites, and telecommuters 5.Show advanced services like enhanced 911 6.Use disaster recovery hot site for voice 7.Access voice services if the main office is inaccessible 8.Show how IP-based services provide improved customer service 9.Identify the productivity gains 10.Identify the cost reductions from reduced maintenance and administration Business Scenario ROI Analyses Future Viewpoint Existing Sites

31 30 © 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL Tips for Successful Implementations Senior management commitment – move to IP Communication often affects business processes Employee communication plan – Articulate to users why change is a benefit Data and voice teams must work together effectively – IP Communication lives in both domains

32 31 © 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL Pitfalls to Avoid Make sure your data network is ready for voice Understand how your phones are being used Detailed station user analysis must be done Don’t underestimate the time and effort required Voice users have no tolerance for off-air time, like they do (to some extent) for data

33 32 © 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL “ If you get the infrastructure right, anything is possible ” -Carly Fiorina, CEO of Hewlett Packard, February 2003

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35 34 © 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL Designed for IP from the ground up Architecture for Voice, Video and Data One System, Scalable, Customizable IP Communications System Imperatives Resiliency Mobility Security Voice Quality High Availability Management Designed for IP from the ground up Architecture for Voice, Video and Data One System, Scalable, Customizable IP Communications System Imperatives Resiliency Mobility Security Voice Quality High Availability Management Purpose-Built IP Communications © 2003 Cisco Systems, Inc. All rights reserved.

36 35 © 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL IP Telephony Roadmap CM 5.0 EFT Unicode Support on 7970G Japanese Kanji localization Status: EC CM 5.0 EFT Unicode Support on 7970G Japanese Kanji localization Status: EC CM 4.0 (Parche) Device Authentication on 7940G/7960G/7970G Signaling/Media Encryption (sRTP) on 7970G Multi-Level Precedence / Pre- emption Multiple Call Appearance Per Line Status: FCS CM 4.0 (Parche) Device Authentication on 7940G/7960G/7970G Signaling/Media Encryption (sRTP) on 7970G Multi-Level Precedence / Pre- emption Multiple Call Appearance Per Line Status: FCS CM 4.1 Signaling and Media Encryption on 7940/7960 Secure SRST Field-Installable Certs on 7970G Status: EC CM 4.1 Signaling and Media Encryption on 7940/7960 Secure SRST Field-Installable Certs on 7970G Status: EC CM 5.0 GA SIP Endpoint Support in CallManager Status: CC CM 5.0 GA SIP Endpoint Support in CallManager Status: CC CP-7970G 45% larger display Color Touch- screen IEEE 802.3af inline power Status: FCS CP-7970G 45% larger display Color Touch- screen IEEE 802.3af inline power Status: FCS IP Communicator SCCP-based soft phone for Windows Feature parity Status: FCS IP Communicator SCCP-based soft phone for Windows Feature parity Status: FCS Cisco VT Advantage Video / Voice association USB Camera Requires CM 4.0 Status: EC Cisco VT Advantage Video / Voice association USB Camera Requires CM 4.0 Status: EC Conference Phone 7936 Designed for Larger Room (20x30) Ext. Mics. Status: FCS Conference Phone 7936 Designed for Larger Room (20x30) Ext. Mics. Status: FCS Software Hardware 802.3af Gigabit Ethernet Phone ASIC CY2004 CY2005 Cisco Confidential


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