1. Nationwide K-12 school recycling competition 1 Join in on the fun, score big and win!

2. Why Recycle at School? 2 School recycling programs: Create community norms Teach responsibility and environmental stewardship Provide hands-on learning experiences Make a difference in waste reduction SIMILAR TO SLIDE 4

3. Goals of Recycle-Bowl 3 Hold a fun, fair & friendly competition Provide “teaching moments” Improve individual participation Improve facility operations

4. Behavior Change Theory We conducted an academic literature review. Competition o Don’t overemphasize winning, may compromise self-esteem Incentives o Increases likelihood of initial participation o Not too valuable Feedback o Best for those below set goal o Make feedback positive 4

5. 5 RACE IS ON

6. 6 How To Participate Schools collect and track bottles, cans, cartons and paper for 4 weeks

7. 2013 Timeline 7 Registration opens – June 2013 Toolkits mailed – Early October Competition starts – October 21 Competition ends – November 15 Data due – December 11 Award ceremony – February 2014

8. Current Registration Numbers Find out who you are competing against here: o Interactive map of schools – http://recycle- bowl.org/map/ o Real time state leader board - http://recycle- bowl.org/state-ranking/ 8

9. Prizes One school/state will win $1000. National champion from state winners will win additional prizes. Community recycling schools compete nationally for 1 st, 2 nd and 3 rd place prizes. 9 Whole school districts compete nationally for a 1 st place prize. NEW THIS YEAR. One school will win $500 for recycling the most cartons. The school that improves the most from one year to another wins recycling bins. Schools near Nestle facilities are eligible for an additional prize.

10. Competition Components 10 New this year: o School district category with a national prize o Bragging rights for food scrap collection and waste reduction o Online store from Weisenbach o Schools that use competition to start recycling are eligible for free recycling bins

11. 11 Acceptable Material Cafeteria materials: Aluminum beverage cans Cartons Glass bottles and jars #1-7 plastic (i.e. PS trays) Steel food cans Paper: Chipboard Cardboard Magazine/Newspaper Office paper/Mail Phone books As accepted by the recycling drop-off or service provider. Pilot testing Food Scrap collection in 2013. Won’t be included in weight totals for prize distribution.

12. 12 RESOURCES

13. Playbook - Downloadable 13 Logo Posters Flyer Scorecards Certificate Presentation

14. Playbook – Support Material 14 Community Service Letter Custodian Thank You Letter Sample Newspaper and Radio PSAs E-newsletter, blog posts, etc. Community Access Cable TV slide Employee Engagement Ideas ARD School Event Ideas

15. Playbook – Educational Resources 15 Recycling activities o Logos and Slogans o MRF in Action o Plastics by the Numbers Waste Management Activities o Source Reduction o Recycling o Composting o Waste-to-Energy o Landfills Recycling Jeopardy MRF Video Recycling Stats and Facts

16. 16 RESULTS

17. # of Schools Registered1577 Reporting percentage72% # of Students Reached901,508 Total Pounds Recycled4.5 million Average Pounds per Capita5.62 lbs/capita Participants with a hauling partner80% 25% increase in registrations from 2011 51% of schools that registered in 2011 returned in 2012 78% were in the school category, 19% in the community category and 3% in open division Continuing the Success 2012

18. Recycling Results 18 Total = 4,493,157 pounds Total commingled = 2,539,247 pounds Total source separated = 1,953,909 pounds Total pounds by category: o School vs School Category – 3,327,404 pounds o Community Category – 1,509,908 pounds o Open Division – 47,392 pounds

19. Impact Metrics Participating schools recycle 10% more than schools that don’t participate in Recycle-Bowl. Around 3% use the competition to start a recycling program.

20. State Participation Breakdown 20 Reg #Rep # AK10 AL37 AR117 AZ10292 CA9321 CO22 CT2824 DC31 DE11 FL3115 GA9371 HI64 IA108 ID22 IL106 IN4536 KS6459 Reg #Rep # KY1710 LA53 MA96 MD2117 ME22 MI188 MN199 MO115 MS52 MT138 NC10778 ND64 NE3733 NH41 NJ3022 NM1615 NV64 Reg #Rep # NY3118 OH9170 OK10 OR31 PA5836 RI3835 SC6747 SD73 TN5324 TX322262 UT52 VA1713 VT21 WA32 WI53 WV22 WY77

21. Thanks to all of our sponsors Founding sponsor: o Nestle Waters North America Award ceremony sponsors: o American Forest and Paper Association o Busch Systems o Carton Council o Resolute Forest Products o Trex Toolkit sponsors: o Carton Council o Consumer Aerosol Products Council o Recommunity o Weisenbach 21