1. Perceptual Map

2. Summary Meaning of perceptual map, a diagram of the map for the 10 competitors of paper and pulp industry and the detailed explanation for the competitors has been described.

3. Name of the selected industry Name of the selected industry is the paper and pulp industry.

4. Key variables that segment the competition Substantiality Operational relevance to marketing strategy are the two key factors that segment the competition

5. Meaning of Perceptual map Marketing research technique in which consumer's views about a product are traced or plotted (mapped) on a chart. Respondents are asked questions about their experience with the product in terms of its performance, packaging, price, size, etc

6. Names of the competitors in perceptional map Smurfit Kappa Group Nippon Paper Asia pulp and paper International paper Stora Enso

7. Continue… Oji paper Sappi Mondi Nine Dragons Paper New Page

8. Competitors spot on the map The perceptual map is in two dimensions i.e. quality/innovation and sustainability/affordable. All the competitors fall in these two dimensions.

9. Competitor Explanations Smurfit Kappa Group – The industry manufactures the paper-based packaging, with our locations supported by a network of paper, recycling and forestry operations. Nippon Paper – They are an integrated pulp and paper mill with two paper machines, a refiner mechanical pulp mill, post-consumer recycle fiber pulp mill and steam plant. Asia pulp and paper – There vision is to become a leading and respected global pulp- and-paper company that provides superior values to our customers, community, employees and shareholders - responsibly and sustainably

10. Continue.. International paper – International Paper Company is an American pulp and paper company, the largest such company in the world. Stora Enso – “Do Good for the People and the Planet” is the ultimate reason why we run our business. – “Lead” and “Do What’s Right”, guide us towards realising our Purpose

11. Continue… Oji paper – With pride in and recognition of its responsibilities as a leading paper company, Oji Paper will work to continuously improve itself and win greater trust worldwide Sappi – As a global company operating in multiple regions, a uniform set of core values is essential to guide our decisions and actions. – These values of Excellence, Integrity, Respect and Resourcefulness form the heart of the Sappi Code of Ethics. Mondi – At Mondi, there vision is straightforward – to create long-term value for our stakeholders by transforming renewable natural resources into innovative product solutions that meet customer needs in a responsible, cost-effective and sustainable way

12. Continue… Nine Dragons Paper – To become the largest and the best recycled- based paper manufacturer in the world and the leader in environmentally friendly recycled-based premium quality paper manufacturing that receives the highest recognition from its employees, customers, shareholders and society. – The use of recovered paper for papermaking to protect the environment and create a greener and better future for mankind.

13. Continue… New Page – New Page was a leading producer of printing and specialty papers in North America with $3.1 billion in net sales for the year ended December 31, 2012. NewPage was headquartered in Miamisburg, Ohio, and owned paper mills in Kentucky, Maine, Maryland,Michigan, Minnesota an d Wisconsin. – These mills have a total annual production capacity of approximately 3.5 million tons of paper.