2. Barb Kiker – Virginia State Chairman Cherie LeJuene – Northern District Chairman COMMUNICATIONS AND PUBLICITY

3. COMMUNICATION OBJECTIVES Getting the word out about our charitable projects

4. COMMUNICATION OBJECTIVES Getting the word out about our charitable projects Getting the word out to prospective members

5. COMMUNICATION OBJECTIVES Getting the word out about our charitable projects Getting the word out to prospective members Renewing enthusiasm for GFWC in our club members

6. CURRENT CHALLENGES Decline in Membership Leadership Challenges Lack of attendance at GFWC District, State, and International Meetings Clubs De-federating Clubs Folding

7. A Business Perspective Lose the Emotions

8. MARKETING

9. our organization

10. MARKETING our organization our clubs

11. MARKETING How something is perceived

12. Reality or Truth VS Perception

13. TRAYVON MARTIN

14. GEORGE ZIMMERMAN

15. HISTORY OF THE PRODUCT How and why did GFWC begin? What need did it fulfill? How did it grow? Did it change? Where are we now? What challenges do we face? Is this a viable product?

16. SOCIAL HISTORY Experiences of ordinary people How they perceived life

17. What was happening in the United States when GFWC began?

18. THE GRANDPARENTS LIVED THROUGH THE CIVIL WAR

21. The United States was no longer seen as a dissolvable confederation of sovereign states, It was one nation

22. THE INDUSTRIAL REVOLUTION In Full Swing The Technical Revolution

25. May 10, 1869 Promontory, Utah - The Golden Spike

27. 1864 The Great Eastern connected Great Britain with North America with 2,000 miles of telegraphic cable laid across the Atlantic Ocean!

31. The Waldorf–Astoria 1897 Demolished 1929 (Replaced by the Empire State Building)

32. The period from 1870 to 1890 saw the greatest increase in economic growth in such a short period as ever in previous history. Living standards improved significantly for many Urbanization – a move from the farms Class mobility Remember – no income tax!

33. Unemployed - Poverty Working Class Rising Upper Middle Class Upper Class

34. Immigration changed the United States of America forever: 1880 - 50 million in population 1900 - 76 million in population End of WWI - 100 million in population

38. WOMEN Considered Property Could Not Vote Could Not Own Property Upper Middle Class to Upper Class – educated, not proper to be employed, leisure time, discretionary money (husband’s)

39. THE PROGRESSIVE MOVEMENT A Grass Roots Movement Reform Local Government Public Education Medicine

41. JANE ADAMS AND HULL HOUSE

42. If women were to be responsible for cleaning up their communities – they needed the vote.

45. 1916

46. It’s important to note that not all women were comfortable moving in this modern era.

47. Many felt like they had one foot on land and one foot in a boat!

49. 1936

50. PUBLICITY TOOLS

56. The USA is a World Power The War ended the Great Depression Higher Education – GI Bill Employment Opportunities Moving to Suburbia Having Families (Baby Boomers)

64. DIGITAL REVOLUTION Personal Computers – 1995 10% households in USA 2007 90% households in USA

67. Our computers are obsolete in just two years

68. Many of us are feeling like we have one foot on land and one foot in a boat!

69. A SOCIOLOGICAL SHIFT HAS TAKEN PLACE IN AMERICAN SOCIETY TODAY. It’s called Cocooning.

70. Answering Machines Caller ID Gated Communities Do Not Call List (50 million)

71. WE ARE STILL PASSIONATE ABOUT ISSUES - BUT We are saying “stop marketing to me, and leave me alone”

72. Information is non-stop

73. CURRENT CHALLENGES Decline in Membership Leadership Challenges Lack of attendance at GFWC District, State, and International Meetings Clubs De-federating Clubs Folding

77. Is GFWC a viable product for the future?

79. If you stick your head in the sand, one thing for sure, you’ll get your ass kicked!