1. Welcome to Springboard!
©2015 Creative Education Foundation. All Rights Reserved.

2. Objectives Overcome blocks to creativity.
Identify behaviors conducive to creative thinking.
Apply core principles of creative thinking.
Utilize a variety of divergent & convergent thinking tools.
Apply the CPS method to
simulated or real situations.
Practice being deliberately creative.

3. What is creativity?

4. Some Definitions of Creativity
“Novelty that is useful.”
First referenced in 1724 in the text, The Irish Historical Library, and later by Stan Gryskiewicz, PhD, Center for Creative Leadership.
“Creativity is the production of novel and useful ideas in any domain.”
Teresa M. Amabile, PhD, Harvard Business School
“Creativity is the process of bringing something new into being.”
Rollo May, Ph.D., existential psychologist
Replace Box with CEF/CPSI Logo---

5. History of CPS We all solve problems naturally
Alex Osborn, the inventor of brainstorming, wanted to make the process more deliberate
CPS has been around for 61 years!
Evolution of the CPS Model

6. Other Creativity Systems
Design Thinking
Kepner-Tregoe
Improvisation
Lateral Thinking
Six Thinking Hats
Synectics
Systems Thinking
TRIZ

7. Barriers & Bridges
Attitudes
Environment
Skills
Structures
Behaviors

8. Core Concepts Core Concepts
©2015 Creative Education Foundation. All Rights Reserved.

9. Separate Divergent & Convergent Thinking

10. Dynamic Balance Diverge Converge Area of Familiarity Area of Discovery
Puccio, G. J., Murdock, M. C., & Mance, M. (2006)

11. Divergent Guidelines Defer Judgment Build on Ideas Seek Wild Ideas
Go for Quantity

12. Affirmative Judgment (Praise First)
PPCO
Pluses, Potentials, Concerns, Opportunities
Balanced approach to evaluating ideas
Gives ideas a fair hearing
Creates an opportunity to overcome weaknesses and strengthen ideas

13. Design for New Wheelbarrow
Handle
Hopper
Wheel

14. Affirmative Judgment (Praise First)
Lifetime Products has reinvented the wheelbarrow! The innovative design gives you superior stability and added maneuverability - lightening your workload by an amazing 85%.

15. Convergent Guidelines
Be deliberate
Check your objectives
Improve your ideas
Be affirmative
Consider novelty

16. Have a Creative Attitude
“Now here’s my plan...”
Shel Silverstein, Look Magazine, 1956

17. Summary of Core Concepts
The Dynamic Balance of Creativity
Divergent Thinking
Convergent Thinking
Praise First; Yes, And Thinking
Stage Challenges as Questions
Have a Creative Attitude

18. The Big Bad Wolf Case Study

19. The CPS Model
Based on the work of G.J. Puccio, M. Mance, M.C. Murdck, B. Miler, J. Vehar, R. Firestien, S. Thurber, D. Nielsen (2011)

20. The CPS Process
Based on the work of G.J. Puccio, M. Mance, M.C. Murdock, B. Miler, J. Vehar, R. Firestien, S. Thurber, D. Nielsen (2011)

21. Clarify - Identifying the Challenge
3 Steps
Explore the vision
Gather data
Formulate the challenge

22. Explore the Vision Generate Goal/Wish Statements
It would be great if….
I wish…

23. Tool: Word Dance Example:
A social group wants to expand its membership. They have expressed the challenge as:
“How might we get more members?”
Playing WORD DANCE, they swap the verb “get” and the object “members” with a series of substitutes. They end up with similar challenges, with a new twist.
HMW entice members?
HMW attract candidates?
HMW solicit contributions?
Get
Members
attract
participants
induce
supporters
solicit
helpers
lure
leaders
entice
applicants
collect
contributors
retain
candidates
Parnes, S. (1967). Creative behavior guidebook. New York: Scribner.

24. Explore the Vision Select a Goal/Wish Statement
Use Tool 3 “I”’s to check for…
Influence – Is it your responsibility?
Interest – Do you really want to solve it?
Imagination – Do you need creative ideas?

25. Gather Data
Who?
What?
When?
Where?
Why?
How?

26. Formulate the Challenge
Generate Well-Defined Challenges
Invitational Language Stems
How to… (H2...)
How might... (HM…)
In what ways might… (IWWM…)
Turn Data into Challenge Questions
Not Ideas - A Better Definition of the Real Challenge
Broad – Brief – Beneficial
How to…?
In What Ways Might We…?
What are all the ways to…?

27. Characteristics of a Good Challenge Statement
Statement Starter
Owner
Verb
Object +
Begins with a statement starter
How might…
How to…
In what ways might…
Free from criteria
Specific focus or action
We don’t have enough money How to raise the money?
It’s too expensive How might we reduce the cost?
We need to be more innovative How might we build a culture of innovation?

28. Energizing Questions Before: After: HMW make saving sexy?
HMW position our new Tax-Free Account as the smartest savings vehicle of choice in a crowded marketplace?
HMW become the Prius of the film industry?
HMW transform ourselves into the most environmentally responsible company in the film industry in terms of our production practices, supplier management systems & operations.
HMW make sure our people really “get it”?
HMW communicate in such a way that all employees receive consistent messages so that they have the “correct” understanding to be able to enhance their performance and act in the best interests of their colleagues and our firm?
HMW have employees who rather die than miss work?
How might we truly understand what drives employees loyalty and dedication so that we can establish an systems and an environment in which we achieve the highest attendance standards in the industry?
Source: thinkx

29. End of Day One

30. Welcome Back!
Day 2
©2015 Creative Education Foundation. All Rights Reserved.

31. Ideate
©2015 Creative Education Foundation. All Rights Reserved.

32. Explore Ideas Think up lots of options Explore new combinations
Build on ideas

33. Tool: Forced Connections
Get unstuck: Force a connection between your challenge and something completely unrelated.
Ponder an unrelated image
Write five characteristics
Ask “what ideas do I get for solving this challenge?””

34. Force a connection When I look at this picture, what ideas do I get for solving my challenge?

35. Force a connection When I look at this picture, what ideas do I get for solving my challenge?

36. Tool: Brainwriting Build on others‘ ideas to generate more ideas fast.
Write three ideas to fill a row
Toss your sheet into the pile
Grab another person’s sheet and build on their ideas with three more ideas!

37. Tool: SCAMPER S C A M P E R Substitute Combine Adapt Modify
Is there something you could put in place of something else? Consider materials and manufacturing processes. C
Combine
What parts could be put together? Blended?
What applications, uses, materials could be provided? A
Adapt
How might your competitor evolve it?
What would a super-user do to make it better? M
Modify
What can you alter? Consider all 5 senses.
Can you subtract, change or alter anything? P
Put to Other Uses
What else can it be used for? Each part?
Who else might like it? E
Eliminate
What part can you get rid of or omit?
What can you do without? R
Rearrange
What can be rearranged or reversed?
Patterns and assumptions?
What can you connect in a different way?

38. Tool: Visual Connections
What do you see? What do you feel like? What would it be like if you were here? What memories have you had like this? What experiences have you had like this? What might this taste/sound/smell/feel like?
A twist on Forced Connections

39. Tool: Highlighting Identify Hits Clear Interesting Feels Right
Intriguing
Solves the Challenge
2. Cluster the related “hits” together
3. Restate the cluster

40. Sorting Criteria ‘MUST’ CRITERIA ‘WANT’ CRITERIA Absolute requirement
Deemed to be critical for success
Without this feature the solution will fail
‘WANT’ CRITERIA
Highly desirable feature
Important, but not an absolute requirement
Plays a value-added role (makes solution more attractive)
Novelty! Novelty!

41. Restating Ideas What I see myself doing is… Example 1 Example 2
WISMDI reducing production costs by 25% in the next year by replacing our current production line with a new system.
Example 2
WISMDI breaking our current communication paradigm by developing a cross-functional team that includes 3 people each from marketing, finance, and research and development.

42. Develop
©2015 Creative Education Foundation. All Rights Reserved.

43. Formulate Solutions Turning Ideas Into Solutions
Evaluate and strengthen ideas
Plan useful, practical solutions
Take an idea from good to great
Consider Novelty
Use Affirmative Judgment

44. Tool: Evaluation Matrix
Criteria
Options

45. Affirmative Judgment - PPCO
Pluses, Potentials, Concerns and Opportunities
Balanced approach to evaluating ideas
A critical thinking tool
Opportunity to give an idea a fair hearing
Create an opening to overcome the weaknesses of an idea

46. Implement
©2015 Creative Education Foundation. All Rights Reserved.

47. Formulate a Plan
Explore acceptance - consider all the resources that can assist and resist your solution
Identify action steps
Make a plan

48. Tool: Assisters & Resisters
Consider all the resources that can assist and resist
your solution:
Who - individuals or groups who will help or hinder
What - things that might help or hinder
When - issues of timing that might help or hinder
Where - physical or process locations that can help or hinder
Why - reasons that support or block progress
How - actions that will help or hinder

49. Identify Action Steps
What steps might you take to put your solution into action?
What additional resources might help you implement your solution?
How might you gain enthusiasm for your solution?
Where might you start?
What special places or locations might you use?
What are some places or locations to avoid?
When might be a good time to begin?
How might you pretest your solution?

50. Tool: Action Plan
In the next 24 hours, I will …

51. FourSight Workshop
1.30 CPSI HUB

52. End of Day Two
End of Day Two

53. Welcome Back!
Day 3
©2015 Creative Education Foundation. All Rights Reserved.

54. The CPS Model
Based on the work of G.J. Puccio, M. Mance, M.C. Murdock, B. Miler, J. Vehar, R. Firestien, S. Thurber, D. Nielsen (2011)

55. Summary - Divergent Tools
Brainstorming
Stick-Em Up Brainstorming
Brainwriting
Forced Connections & Visual Connections
SCAMPER
Why What’s Stopping You
Word Dance

56. Summary - Convergent Tools
Dot Voting, 3 “I”’s, Highlighting, Evaluation Matrix, PPCO, Action Plan

57. CPS Practice: Real-World Challenge with a Client
©2015 Creative Education Foundation. All Rights Reserved.

58. Topic Market

59. Extend Your Learning - Resources
PRACTICE, PRACTICE, PRACTICE
Creative Problem Solving Institute
Springboard Facebook Group

60. Taking It Forward
what?
so what?
now what?

61. Thank You and See You Next Year!
CPSI 2016
June 15-19, Buffalo