1. Legal & Ethical Issues Affecting E-Marketing The student will be able to: Distinguish between what is legal and what is ethical Distinguish between what is legal and what is ethical Define cyberlaw Define cyberlaw Define virus Define virus Define and evaluate SPAM as a form of advertisement Define and evaluate SPAM as a form of advertisement Evaluate the Electronic Communications Privacy Act of 2000 Evaluate the Electronic Communications Privacy Act of 2000 Explain the value of copyright laws for e-marketers Explain the value of copyright laws for e-marketers

2. What is the definition of “Legal”? Main Entry: 1le·gal Pronunciation: 'lE-g&l Function: adjective Etymology: Anglo-French, from Latin legalis, from leg-, lex law 1 : of or relating to law 2 a : deriving authority from or founded on law : DE JURE b : having a formal status derived from law often without a basis in actual fact : TITULAR c : established by law; especially : STATUTORY 3 : conforming to or permitted by law or established rules 4 : recognized or made effective by a court of law as distinguished from a court of equity 5 : of, relating to, or having the characteristics of the profession of law or of one of its members 6 : created by the constructions of the law synonym see LAWFUL - le·gal·ly /-g&-lE/ adverbDE JURETITULARSTATUTORYLAWFUL Webster says...

3. What is the definition of “ethical”? Main Entry: eth·i·cal Pronunciation: 'e-thi-k&l Variant(s): also eth·ic /-thik/ Function: adjective Etymology: Middle English etik, from Latin ethicus, from Greek Ethikos, from Ethos character -- more at SIB 1 : of or relating to ethics 2 : involving or expressing moral approval or disapproval 3 : conforming to accepted standards of conduct 4 of a drug : restricted to sale only on a doctor's prescription synonym see MORAL - eth·i·cal·i·ty /"e-th&-'ka-l&-tE/ noun - eth·i·cal·ly /'e-thi-k(&-)lE/ adverb - eth·i·cal·ness /-k&l-n&s/ noun SIBethicsMORALSIBethicsMORAL Webster says...

4. What is the difference between “legal” and “ethical?” Compare & Contrast Essay Assignment You will decide what is “legal” and what is “ethical,” then compare and contrast the two terms in an essay. You will decide what is “legal” and what is “ethical,” then compare and contrast the two terms in an essay. You must use examples from current events to support your ideas. You must use examples from current events to support your ideas. The essay will be a word document, two full pages, double spaced, with default margins and fonts. The essay will be a word document, two full pages, double spaced, with default margins and fonts.

5. Define “Cyberlaw” Describes the legal issues related to use of communications technology, particularly "cyberspace" i.e. the Internet. Describes the legal issues related to use of communications technology, particularly "cyberspace" i.e. the Internet. It is distinctly different from traditional field of law. It is distinctly different from traditional field of law. An attempt to integrate the challenges presented by human activity on the Internet with a legacy system of laws applicable to the physical world. An attempt to integrate the challenges presented by human activity on the Internet with a legacy system of laws applicable to the physical world.

6. What is a “virus?” A computer program that can copy itself and infect a computer without permission or knowledge of the user. A computer program that can copy itself and infect a computer without permission or knowledge of the user. A virus can only spread from one computer to another when its host is taken to the uninfected computer. A virus can only spread from one computer to another when its host is taken to the uninfected computer. Viruses can spread to other computers by infecting files on a network file system or a file system that is accessed by another computer. Viruses can spread to other computers by infecting files on a network file system or a file system that is accessed by another computer. Viruses are sometimes confused with computer worms and Trojan horses. Viruses are sometimes confused with computer worms and Trojan horses.

7. What is “Spam”? The abuse of electronic messaging systems to indiscriminately send unsolicited bulk messages. The abuse of electronic messaging systems to indiscriminately send unsolicited bulk messages. While the most widely recognized form of spam is email spam, the term is applied to similar abuses in other media. While the most widely recognized form of spam is email spam, the term is applied to similar abuses in other media. Spam is also called junk mail. Spam is also called junk mail. Spamming is economically viable because advertisers have no operating costs beyond the management of their mailing lists, and it is difficult to hold senders accountable for their mass mailings. Spamming is economically viable because advertisers have no operating costs beyond the management of their mailing lists, and it is difficult to hold senders accountable for their mass mailings. Spam can be used to spread computer viruses. Spam can be used to spread computer viruses.

8. Copyright Laws for E-marketers Copyright is a form of protection provided by the laws of the United States to the authors of "original works of authorship" including literary, dramatic, musical, artistic, architectural and certain other intellectual works. Copyright is a form of protection provided by the laws of the United States to the authors of "original works of authorship" including literary, dramatic, musical, artistic, architectural and certain other intellectual works. This protection is available to both published and unpublished works. This protection is available to both published and unpublished works. 10 Big Myths about copyright explained

9. What is Protected on the WWW? The unique underlying design of a Web page and its contents, including: The unique underlying design of a Web page and its contents, including: links links original text original text graphics graphics audio audio video video html, vrml, other unique markup language sequences html, vrml, other unique markup language sequences List of Web sites compiled by an individual or organization List of Web sites compiled by an individual or organization and all other unique elements that make up the original nature of the material. and all other unique elements that make up the original nature of the material. http://mason.gmu.edu/~montecin/copyright-internet.htm

10. When Creating a Web Page, You CAN... Link to other Web sites. (It is wise to ask permission) Link to other Web sites. (It is wise to ask permission) Use free graphics on your Web page. If the graphics are not advertised as "free" they should not be copied without permission. Use free graphics on your Web page. If the graphics are not advertised as "free" they should not be copied without permission. http://mason.gmu.edu/~montecin/copyright-internet.htm

11. When Creating a Web Page, You CANNOT... When creating a Web page, you CANNOT: When creating a Web page, you CANNOT: Put the contents of another person's or organization’s web site on your Web page Put the contents of another person's or organization’s web site on your Web page Copy and paste information together from various Internet sources to create "your own" document. [You CAN quote or paraphrase limited amounts if you give credit to the original source and the location of the source. The same principle applies to print sources, of course.] Copy and paste information together from various Internet sources to create "your own" document. [You CAN quote or paraphrase limited amounts if you give credit to the original source and the location of the source. The same principle applies to print sources, of course.] Incorporate other people's electronic material, such as e-mail, in your own document, without permission. Incorporate other people's electronic material, such as e-mail, in your own document, without permission. Forward someone's e-mail to another recipient without permission Forward someone's e-mail to another recipient without permission Change the context of or edit someone else's digital correspondence in a way that changes the meaning Change the context of or edit someone else's digital correspondence in a way that changes the meaning Copy and paste others' lists of resources on your own web page Copy and paste others' lists of resources on your own web page Copy and paste logos, icons, and other graphics from other web sites to your web page (unless it is clearly advertised as "freeware." Shareware is not free). Some organizations are happy to let you use their logos with permission, because it is free advertising. But they want to know who is using it. They might not approve of all sites who want to use their logo. Copy and paste logos, icons, and other graphics from other web sites to your web page (unless it is clearly advertised as "freeware." Shareware is not free). Some organizations are happy to let you use their logos with permission, because it is free advertising. But they want to know who is using it. They might not approve of all sites who want to use their logo. http://mason.gmu.edu/~montecin/copyright-internet.htm