1. How to Publish a Computer Book 1 Rich O’Hanley Auerbach Publications

2. How to Publish a Computer Book2 Why Publish  Fame and fortune Advance career Advance business or start business Contribute to field Leave legacy Private island off Tahiti

3. How to Publish a Computer Book3 Whasssssssup?  Why publish?  Choosing a publisher  Talk with editor  Prepare proposal  Next steps

4. How to Publish a Computer Book4 Get a Clue  Talk with respected and knowledgeable peers Knowledge of topic Knowledge of other books Knowledge of what’s good and bad about other books Assistance in defining and refining concept

5. How to Publish a Computer Book5 Choose a Publisher  Large vs small publishers 1 of 1000’s vs star billing Publish and forget vs top of mind

6. How to Publish a Computer Book6 Talk with an Editor  Consultant and advisor Knowledge of subject area Knowledge of market Experience in developing books  Publishing is a business Contract terms Sales and marketing

7. How to Publish a Computer Book7 Prepare Proposal  Table of contents  Abstract Aims and scope  Market analysis  Project planning

8. How to Publish a Computer Book8 Table of Contents  Outline of the book  As detailed as it needs to be  Use for project planning

9. How to Publish a Computer Book9 Abstract  Purpose of book  What it will contain and why  Who will buy it and why

10. How to Publish a Computer Book10 Marketing  Who is the audience?  How many of them are there?  Where are they getting this information now?  How do you reach them?  Competition  Price

11. How to Publish a Computer Book11 Project Planning  Table of contents = project plan = 6 months Number of chapters Number of pages needed to cover each chapter Number of pages per X to complete in 6 months Permissions and art  Time for review and a life

12. How to Publish a Computer Book12 Submit Proposal  Editor reviews, consults, prepares for pub committee  Marketing tears proposal apart (think Dilbert)  Editor revises proposal based on marketing  Proposal submitted to pub committee  Proposal approved (or not)

13. How to Publish a Computer Book13 Post Proposal  Sign contract  Start writing  Await frantic calls from editor

14. How to Publish a Computer Book14 Next Steps  Do you have the right stuff? Knowledge, ability, time Experience Documentation White papers Articles Presentations

15. How to Publish a Computer Book15 Next Step  Call Auerbach  Over 40 years in IT  Knowledge, experience, reputation  Multiple publishing opportunities Articles to books

16. How to Publish a Computer Book16 Contact  Rich O’Hanley, Publisher rich.ohanley@taylorandfrancis.com Telephone 917-351-7146