1. Global Product Launch Simulation

2. Kick-Off Agenda Overview of simulation Key issues
Potential negotiation relationships
Assignment / discussion of roles
Negotiation process
Graded assignments
Intro to international joint ventures
Simulation Schedule

3. Simulation Schedule

4. TEAM ASSIGNMENTS MNCs MegaMouth EuroSound TanakaTooth Local Firms
TropiDent
Chewicalia
ParaSonic
ElectroEnamel
Tropicalia
Paradiso
Governments

5. Mandibular Sonic Transducer
Modifications
Tooth whitening
Candy-tipped head
BlueTooth enabled
Other uses:
Voic
Prayers, chants
Sports scores
Honey-Do lists
Inspirational sayings

6. MNCs: MegaMouth, TanakaTooth, EuroSound
Role of country, local firms, region, etc. in global supply chain?
Invest in emerging markets?
New product/international strategy
Standardization vs. adaptation of Mandibular Sonic Transducer
Entry mode: Risk, resource, control trade-offs
Type of plant, finished product vs. components
Bargaining power vs. local firms and/or Govt.

7. LOCAL FIRMS: ParaSonic, Chewicalia, TropiDent, ElectroEnamel
Enter/become player in global supply chain?
“Entry mode” – Alone, JV, SOE?
How to facilitate MNCs’ entry into country
How to facilitate MNC’s implementation of international strategy into country
Access to technology
Government support
Bargaining power vs. MNCs, Govt.

8. GOVERNMENTs: Paradiso & Tropicalia
Policies for technical standards, product use, industry structure, access to local market, global connectedness, technology, etc.
Trade
Economic integration
Favorable aspects of FDI
Labor
High technology
Taxes
Imports vs. exports
Unfavorable aspects of FDI
Dependence
Low technology

9. Intl. Strategy and Entry Mode
TanakaTooth
Europe
North America
Country of Paradiso
Tropicalia
ParaSonic
Chewicalia
ElectroEnamel
TropiDent

10. Entry Mode Decision MatrixHi
Strategic Importance
of Country Lo Hi
Resources,
Control,
Risk Lo Lo Hi
Stand-alone Attractiveness
of Country

11. Entry Mode Decision Framework
Control Resources Risk Dissem.
Low
Low
Low
High
Licensing
Exporting
Intermediaries
Direct
Joint Venture
Wholly-owned
Subsidiary
High
High
High
Low

12. Potential Negotiation Relationships
Step into role…self interest
MNC1
MNC2
Local Firma
Local Firmb
GovernmentY
GovernmentX

13. Auction of Teams

14. Information Channels Public Simulation Afternoon Group via Facebook
Meetings
Classroom, MBA team rooms, MBA Center, Pazzo’s, Starbuck’s…anywhere, anytime.
Facebook Group (need Facebook account for your team)
Simulation Morning Group via Facebook
MBA 611 Global Joint Venture Simulation MORNING
Simulation Afternoon Group via Facebook
 MBA 611 Global Joint Venture Simulation AFTERNOON
Don’t use oneyearmba listserv

15. Information Channels Public: Team Contacts and Location Private
Designate PR Manager
Cell Phone
Facebook team account; personal accounts optional)
Team HQ Location (in Gatton Bldg.)
Must be “staffed”
Private
Direct contact between teams, specific individuals
Phone calls
Meetings (secret location?)
Wally…for “consultation”
(m)

16. Assignments Pre-Simulation Memo Post-Simulation Briefings
3-4 pages
Due at 2:00 [or 4:00] p.m. TODAY
Submit via –
Post-Simulation Briefings
1:00 p.m. [or 3:00 p.m.] TOMORROW
Post-Simulation Reports
7-8 pages
Due Friday, FEB 19

17. Pre-Simulation Memo Intended End-Game Position
Sketch out intentions for…strategy/policy
Entry mode
International strategy
Policy/economic objectives and policy specifics
Role of JV [or other entry mode] in achieving desired strategy
Sketch out intentions for…negotiation game plan
Key parties
Issue priorities
Process strategies/tactics
Alternatives, fall-backs, last resort, etc.
See sample reports (links on syllabus)

18. Post-Simulation Briefing & Report
Entry Mode & Strategy section
Transaction [or Non-transaction] section
Negotiation Process & Outcome section
Conclusions
Learning outcomes
See sample reports (links on syllabus)

19. Post-Simulation Briefing and Report
Details of “current” and future situations and actions regarding:
Entry mode
International strategy and operations
Organizational structure
(Government: Future policies package)
Make explicit use of these frameworks

20. Agreements/Contracts
Each multi-party “agreement”
Type and purpose of project
Partners, ownership, structure, control, etc.
Agreements on other key issues
Non-Agreement Explanation
Why no agreement?
Process and substantive barriers to agreement
Future process and/or substantive alternatives

21. Negotiation Issues/Points
Negotiation Process
Which parties?
How frequently?
Multilateral vs. Bilateral
Log-timeline
Press releases
Negotiation Issues/Points
What were they?
Link to entry mode and/or international strategy
Negotiation strengths vs. weaknesses
Negotiation issues won vs. lost

22. Conclusions – What to do differently?
Governments
Influence of policy package on entry mode and strategy?
MNCs
‘Intended’ versus ‘realized’ entry mode/strategy?
Local Firms
‘Intended’ versus ‘realized’ role in facilitating MNCs local entry mode and their overall international strategy?

23. Simulation Schedule