1. Juan Carlos Alonso Eco-Innovation - SIMPPLE - Spain 8th European Forum on Eco-Innovation, Bilbao, Spain 20-21 April 2010 Making Eco-Innovation happen in Small and Medium-Sized Enterprises Supporting SMEs of the ErP sector to Eco-Innovate Why & How? Juan Carlos Alonso Eco-Innovation Project Manager SIMPPLE - Spain

2. Juan Carlos Alonso Eco-Innovation - SIMPPLE - Spain 8th European Forum on Eco-Innovation, Bilbao, Spain 20-21 April 2010 Making Eco-Innovation happen in Small and Medium-Sized Enterprises R+D+i Consultancy SME spin-out of the Universitat Rovira i Virgili (Spain) since 2004 Support R+D+i in different sectors (ICT, chemical industry, environment, etc.) Eco-Innovation team with more that 15 years of professional expertise on LCA, Eco-Design and Eco-Innovation (ErP/EE products) www.simpple.com

3. Juan Carlos Alonso Eco-Innovation - SIMPPLE - Spain 8th European Forum on Eco-Innovation, Bilbao, Spain 20-21 April 2010 Making Eco-Innovation happen in Small and Medium-Sized Enterprises Scenario for SMEs that manufacture ErPs SMEs (components suppliers) SMEs (end products) Consumer Big Companies (end products) Raw Materials Competitors (from EU and foreigners) Technical support (e.g. consultancies) Governmental measures (ErP Directive & others) Customers’ demands & NGOs Financing sources Trade associations

4. Juan Carlos Alonso Eco-Innovation - SIMPPLE - Spain 8th European Forum on Eco-Innovation, Bilbao, Spain 20-21 April 2010 Making Eco-Innovation happen in Small and Medium-Sized Enterprises Why SMEs are not Eco-Innovating? Not aware of Eco-Innovation Not clear picture about real benefits for their businesses (e.g. sales increase, cost reductions) If they are interested on eco-innovation, not clear idea about how to do it (e.g. information sources, BATs to apply, etc.) If it is needed some investment, not clear how to afford it (e.g. funding sources, pay-back period, etc.) Needed the Government support to break these barriers

5. Juan Carlos Alonso Eco-Innovation - SIMPPLE - Spain 8th European Forum on Eco-Innovation, Bilbao, Spain 20-21 April 2010 Making Eco-Innovation happen in Small and Medium-Sized Enterprises Examples of supporting activities funded by Regional and European Administrations (projects coordinated by SIMPPLE) IHOBE Eco-design guidelines on Electrical & Electronic products IHOBE Guide and tool for ErP companies EACI-Eco-Innovation. LiMaS Project

6. Juan Carlos Alonso Eco-Innovation - SIMPPLE - Spain 8th European Forum on Eco-Innovation, Bilbao, Spain 20-21 April 2010 Making Eco-Innovation happen in Small and Medium-Sized Enterprises Eco-design Guidelines on E&E Products Identification of the most relevant product families manufactured in the Basque Country Environmental assessment of 20 representative products Identification of the motivating factors for the sector Definition of Eco-design strategies for the selected families, including BATs (223 strategies in total) Practical application in 11 companies, supplying to them the methodology and a LCA software tool for Eco- designing future products Soon downloadable from www.ihobe.net

7. Juan Carlos Alonso Eco-Innovation - SIMPPLE - Spain 8th European Forum on Eco-Innovation, Bilbao, Spain 20-21 April 2010 Making Eco-Innovation happen in Small and Medium-Sized Enterprises Guide and tool for ErP companies Environmental and economical assessment (externalities) of the average consumption of Basque Country citizens (identification of the most relevant ErP families) Practical Guide book about legal requirements for eco- designing energy-related products Software tool for checking the implications of the ErP Directive and the published regulations (implementing measures) for the company Practical application in 4 products of 2 companies Soon downloadable from www.ihobe.net

8. Juan Carlos Alonso Eco-Innovation - SIMPPLE - Spain 8th European Forum on Eco-Innovation, Bilbao, Spain 20-21 April 2010 Making Eco-Innovation happen in Small and Medium-Sized Enterprises Partners: Advisory Board Members: Coordinator LiMaS.- Life Cycle Innovation & Management for SMEs (EuP&EE) From 15 th June 2009 to 15 th December 2011 www.limas-eup.eu Project Funded by EACI CIP-EIP-Eco-Innovation 2008 This presentation is done by the authors and it is not to be perceived as the opinion of EACI. The Agency is not responsible for any use that may be made of the information contained therein.

9. Juan Carlos Alonso Eco-Innovation - SIMPPLE - Spain 8th European Forum on Eco-Innovation, Bilbao, Spain 20-21 April 2010 Making Eco-Innovation happen in Small and Medium-Sized Enterprises Main objective To help SMEs to integrate life cycle thinking and eco- innovation in their business. The main results will be: - Methodology (public) - Web application (public) - Commercial software tool (web based) The target group is SMEs that manufacture Energy- using products and/or Electrical & Electronic Equipment and components.

10. Juan Carlos Alonso Eco-Innovation - SIMPPLE - Spain 8th European Forum on Eco-Innovation, Bilbao, Spain 20-21 April 2010 Making Eco-Innovation happen in Small and Medium-Sized Enterprises LiMaS Project.- Global approach To manage different environmental aspects, using a holistic approach (i.e. gathering and input the needed data only once and without being an environmental expert)

11. Juan Carlos Alonso Eco-Innovation - SIMPPLE - Spain 8th European Forum on Eco-Innovation, Bilbao, Spain 20-21 April 2010 Making Eco-Innovation happen in Small and Medium-Sized Enterprises LiMaS Project.- Web application structure WP2 & WP3 reports

12. Juan Carlos Alonso Eco-Innovation - SIMPPLE - Spain 8th European Forum on Eco-Innovation, Bilbao, Spain 20-21 April 2010 Making Eco-Innovation happen in Small and Medium-Sized Enterprises What kind of benefits could it provide to SMEs? Quickly and easily knowledge of the environmental impacts associated to their products/processes, considering their complete life cycle (e.g. carbon footprint, etc.) Identification, quantification and prioritisation of the most relevant environmental aspects of their products to focus the improvement efforts on them Comparison, from an environmental point of view, of different design alternatives and communication of results in a quantitative way Alignment with future implementing measures associated to the ErP Directive (it uses MEEuP database and rules) 1 Downloadable in English and Spanish from the LiMaS website (after registration). German version available soon. What is EuPeco-profiler? EuPeco-profiler is a free-cost Life Cycle Assessment software tool for Energy-using Products 1 MEEuP Methodology, developed by VHK for the European Commission (MEEuP Methodology Report, Final / 28.11.2005 / VHK for EC)

13. Juan Carlos Alonso Eco-Innovation - SIMPPLE - Spain 8th European Forum on Eco-Innovation, Bilbao, Spain 20-21 April 2010 Making Eco-Innovation happen in Small and Medium-Sized Enterprises Our conclusions from these activities SMEs are not aware of ErP Directive and its implications ErP Directive could be a motivating factor, but needed a higher market surveillance to guarantee its real application SMEs will eco-innovate if they see the real benefits for their businesses (e.g. cost reduction, sales increase, etc.) Needed the Government support to start the process (i.e. generate the demand from consumers and the manufacturers’ awareness) It is very important for ErPs manufacturers communicate correctly the benefits for the final user (e.g. why to pay more for a more efficient product) Needed to transfer the work already done on ErP Directive (e.g. preparatory studies) to SMEs

14. Juan Carlos Alonso Eco-Innovation - SIMPPLE - Spain 8th European Forum on Eco-Innovation, Bilbao, Spain 20-21 April 2010 Making Eco-Innovation happen in Small and Medium-Sized Enterprises THANK YOU FOR YOUR ATTENTION Juan Carlos Alonso Eco-Innovation Project Manager SIMPPLE – Spain e-mail: juancarlos.alonso@simpple.com