RETAIL AUDIT A report prepared for UGANDA HEALTH MARKETING GROUP

Name: RETAIL AUDIT A report prepared for UGANDA HEALTH MARKETING GROUP
Uploaded: 2017-07-05T02:13:19+00:00
Duration: PTH1M23S27
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Description: RETAIL AUDIT A report prepared for UGANDA HEALTH MARKETING GROUP

RETAIL AUDIT A report prepared for UGANDA HEALTH MARKETING GROUP
(UHMG) by RESEARCH WORLD INTERNATIONAL January 2012

Content Introduction Overview of retail audit
Objectives of retail audit Research Design Study Findings Retail stocking / Distribution Volume share Sales Market share Retail purchases Retail sales in value Average retail price Point of sale materials

Introduction The products covered in this audit include Male condoms
Research World International conducts a monthly retail audit for UHMG to evaluate performance of its product vis a vies competition. The products covered in this audit include Male condoms Female contraceptives ie Injectables, Pills Septrine {Sealed Tablet) Oral rehydration salts Water purifiers This report entails the summarized findings From September, October, November, December

What is Retail Audit? Refers to systematic evaluation of a firm’s total retailing effort. It provides information regarding product / brand Sales trends Stock levels Brand's sales volume Effectiveness of in-store display and promotion efforts Other associated aspects

Five steps of retail audit
1 Universe Definition 2 Sample Definition 3 Data collection Monthly cycles 4 Quality control 5 Analysis & Reporting

Benefits of the retail audit
Overall, retail audit evaluates performance of products / brands in the market Other benefits include Helps in identifying and ranking of competition Tracks performance of products /brands in the market Checks the performance of you marketing strategy Enables trend analysis Price comparisons Helps identify available distribution gaps/ opportunities Helps identify in-store / point of sales materials in the outlets Helps to gain competitive advantage

Research Design

Research Design Strategy Retail Audit Data Collection
Face to face Interviews Analysis Quantitative Sample 1200 outlets (1100 Medical outlets & 100 Non Medical Outlets) Sampling Proportionate sampling Outlets Visited Outlet Type Sample size Drug shops 737 Clinics 293 Pharmacies (non Medical) 70 Supermarkets (non Medical) 20 Bars (non Medical) DUKAS (non Medical) TOTAL 1200

Sample spread

Definition of key terms
Measure Definition Retail handling % of outlets handling a product/brand during the period Retail stocking /Distribution % of outlets with product/brand stocked at the end of the period Retail volume share % share of stock held by retailers at the end of the month Sales Market Share Market Share based on Unit Sales Retail Sales in value Consumer Sales multiplied by Price Retail sales Volume Consumer Sales during the month in question Retail Purchases Unit volumes purchased during audit month Retail Price Price per unit Point of sale material Availability of advertising material like Dispensers,

Summarized Findings

Overall Distribution of UHMG Products in all outlets
October November Dec Protector 82% 80% 79% Pilplan Plus 73% 72% Injectaplan 70% 69% Zinkid 51% 50% 48% Restors 43% 41% Condom O 13% 15% Aquasafe 11% Softsure 6% Cotramox 5% Newfem 2% Moon beads 1%

Overall Performance of UHMG Products in Outlets by Regions
Kampala Mid Western North Eastern Central North Central Base 195 177 94 249 93 Oct Nov Dec Protector 85 83 82 56 55% 61% 81% 83% 84% 66% 59% Pilplan Plus 69% 71% 68% 87% 89% 88% 39% 46% 43% 82% 85% 38% 35% Injectaplan 67% 75% 51% 57% 73% 52% Zinkid 56% 58% 60% 53% 47% 18% 20% 42% Restors 30% 33% 40% 41% 36% 34% 31% 45% 76% 26% Condom O 10% 11% 6% 9% 2% Aquasafe 8% 22% 3% 16% 24% Softsure 17% 12% 1% 5% 0% 14% Cotramox 13% Newfem 7% - Moon beads 4%

Overall Performance of UHMG Products in Outlets by Regions
North Western South Western South Eastern Overall Performance Base 46 180 166 1200 Oct Nov Dec Protector 85% 67% 54% 94% 93% 92% 75% 77% 82% 80% 79% Pilplan Plus 61% 50% 41% 91% 90% 68% 63% 65% 73% 72% Injectaplan 48% 43% 64% 70% 69% Zinkid 74% 78% 37% 39% 51% Restors 35% 62% 33% 30% Condom O 13% 20% 11% 15% 4% 5% Aquasafe 7% 22% 18% 17% 9% 10% Softsure - 2% 8% 6% Cotramox 3% 1% Newfem 0% Moon beads

Regional distribution of UHMG products
Central Kampala Mid Western North Central Oct Nov Dec Protector 21% 22% 17% 15% 16% 8% 6% Trust 24% 26% 18% 5% O Condom 14% 13% 47% 43% 11% 1% 4% Cotramox 7% 3% 41% 33% 28% 2% 19% 20% Pilplan Plus 23% 25% Inject Plan Newfem 45% 10% - Softsure 52% 46% 49% 9% Moon Beads 36% 29% 35% 57% 12% Aquasafe Restors 0% Zinkid

Regional distribution of UHMG products
North Eastern North Western South Eastern South Western Oct Nov Dec Protector 5% 6% 4% 3% 13% 17% 18% Trust 7% 11% 12% O Condom 14% 15% Cotramox 10% 2% 8% 19% 20% 23% Pilplan Plus Inject Plan Newfem - 0% 28% Softsure 1% 9% Moon Beads Aquasafe 16% 25% 21% Restors 38% Zinkid 22%

DETAILED FINDINGS

DISTRIBUTION

Distribution of Condoms
Contraceptives in stock at the end of each month

Retail Stocking in drug shops (Condom)
Oct Nov Dec Base 737 Protector 84% 82% 81% Trust 63% 58% 57% Life Guard 9% 26% 27% Condom O 8% Rough Rider 1% 2% Male latex 0.4% 1.1% Bare back King size 0.3% Hot 0.0% Power play WetNwild Blue gold Condom 0.1% Endurance Erotic Durex Lifestyle Moods Condom Play safe condom Pontian Joha Condom

Retail Stocking in clinics (Condom)
Oct Nov Dec Base 293 Protector 63% 64% Trust 40% Life Guard 8% 17% 22% Condom O 9% 10% Male latex 3% 4% Rough Rider 1% 2% Bare back 1.0% Pontian Joha Condom 0.7% Blue gold Condom 0% 0.3% Hot King size Power play Durex 0.0% Endurance Erotic Lifestyle Moods Condom Play safe condom WetNwild

Retail Stocking in Pharmacy (Condom)
Oct Nov Dec Base 70 Protector 90% 91% 93% Trust 69% 79% 83% Condom O 76% Rough Rider 63% 66% 67% Life Guard 19% 34% 53% Hot 30% 41% 44% Power play 33% 40% Bare back 36% WetNwild 29% 39% King size 31% Endurance 26% Erotic 21% 20% Durex 10% 13% Lifestyle 16% 11% Male latex 0.0% 1% Moods Condom 4% 3% Play safe condom Blue gold Condom 0% Pontian Joha Condom

Retail Stocking in Dukas (Condom)
Oct Nov Dec Base 50 Protector 88.0% 84.0% 82% Trust 26.0% 36% Life Guard 8.0% 18.0% 20% Condom O 2.0% 6% Male latex 4.0% 4% Rough Rider 0%

Retail Stocking in Bars (Condom)
Oct Nov Dec Base 30 Protector 63.3% 33.3% 33% Male latex 16.7% 13.3% 20% Trust 20.0% 6.7% 10% Condom O 7% Life Guard 3.3%

Retail Stocking in Supermarkets (Condom)
Oct Nov Dec Base 20 Condom O 55% 80% 70% Protector 60% Rough Rider 45% Life Guard 25% 40% Trust 20% 30% Bare back 10% Endurance 5% 15% Hot Erotic King size Power play WetNwild 0% Lifestyle

Retail Stocking in all outlets (Condom)
Oct Nov Dec Base 1200 Protector 78.2% 76.5% 76% Trust 54.3% 51.4% 52% Life Guard 9.1% 23.3% 27% Condom O 12.5% 13.8% 14% Rough Rider 5.9% 6.5% 6% Bare back 2.6% 3.0% 3% Hot 2.2% 3.1% Power play 2.4% 2.8% King size 2.3% 2.5% WetNwild 1.9% Male latex 1.5% 1.7% 2% Endurance 1.6% 2.0% Erotic 1.4% Lifestyle 0.9% 0.8% 1% Durex 0.6% Blue gold Condom 0.3% 0.2% Pontian Joha Condom Moods Condom 0.1% Play safe condom Retail distribution increased in December

Distribution of Female Contraceptive
Contraceptives in stock at the end of each month

Retail stocking in drug shops (female contraceptive)
INJECTABLE CONTRACEPTIVES Sept Oct Nov Dec Base 737 Inject Plan 73% 74% 71% Depo Provera 1% 2% ORAL CONTRACEPTIVES Sept Oct Nov Dec Base 737 Pilplan Plus 79% 80% 78% 77% Microgynon Schering 4% 5% Microlut Pills 0.4% 0% Newfem 0.3% 1% Microgynon Bayer 2% Softsure Ovulet Moon Beads 0.0%

Retail stocking in clinics (female contraceptive)
INJECTABLE CONTRACEPTIVES Oct Nov Dec Base 293 Inject Plan 74% 75% Depo Provera 11% 13% 12% ORAL CONTRACEPTIVES Oct Nov Dec Base 293 Pilplan Plus 72% 71% Microgynon Schering 11% 13% Microlut Pills - 1% Newfem 3% Microgynon Bayer 4% 2% Softsure 5% 6% Ovulet Moon Beads

Retail stocking in pharmacies (female contraceptive)
INJECTABLE CONTRACEPTIVES Oct Nov Dec Base 70 Inject Plan 69% 73% Depo Provera 1% 0% ORAL CONTRACEPTIVES Oct Nov Dec Base 70 Pilplan Plus 67% 73% 83% Microgynon Schering 29% 23% 14% Newfem 20% Microgynon Bayer 13% Softsure 49% 50% 47% Ovulet 1% 0% Moon Beads 4% 6%

Retail stocking in medical outlets (female contraceptive)
INJECTABLE CONTRACEPTIVES Oct Nov Dec Base 1100 Inject Plan 74% 72% Depo Provera 4% 5% ORAL CONTRACEPTIVES Oct Nov Dec Pilplan Plus 77% 76% Microgynon Schering 8% Microlut Pills - 1% Newfem 2% Microgynon Bayer 3% Softsure 6% Ovulet Moon Beads

Distribution of Water Purifiers and ORS
ORS and water purifiers in stock at the end of each month (outlets with stock)

Retail stocking in drug shops (Water Purifiers & ORS)
Oct Nov Dec Base 737 Aquasafe 10% 12% Water Guard 18% Water guard bottle 1% Pur purifier ORAL REHYDRATION SALTS Oct Nov Dec Base 737 Oralyte 59% 52% 48% Zinkid 49% 47% 44% Restors 42% Lyfe 13% 11% 9% Pedizinc 1% Zinkfant 0% Peditral(ORS) Unbranded ORS 0.1%

Retail stocking in clinics (Water Purifiers & ORS)
Oct Nov Dec Base 293 Aquasafe 10% 12% 13% Water Guard 5% 6% 8% Water guard bottle - 0.3% Pur purifier 0% ORAL REHYDRATION SALTS Oct Nov Dec Base 293 Zinkid 57% 55% Oralyte 56% 53% Restors 37% 42% 40% Lyfe 11% 8% 6% Unbranded ORS 1% 3% 2% Pedizinc Zinkfant Peditral(ORS) 0%

Retail stocking in pharmacies (Water Purifiers & ORS)
Oct Nov Dec Base 70 Water Guard 43% 44% Aquasafe 23% 21% 20% Water guard bottle 7% Pur purifier 0% ORAL REHYDRATION SALTS Oct Nov Dec Base 70 Zinkid 86% 83% 81% Oralyte 60% 54% Restors 39% 44% 50% Peditral(ORS) 9% 13% 10% Lyfe 11% Pedizinc 7% 6% Zinkfant 0% 3% Unbranded ORS 1%

Retail stocking in supermarkets (Water Purifiers & ORS)
Oct Nov Dec Base 20 Water Guard 10% 15% Water guard bottle 0% Aquasefe did not surface among the supermarkets visited

Retail stocking in all outlets (Water Purifiers & ORS)
Oct Nov Dec Base 1200 Aquasafe 10% 12% 16% Water Guard 15% 11% Water guard bottle 1% Pur purifier ORAL REHYDRATION SALTS Oct Nov Dec Base 1200 Oralyte 53% 48% 46% Zinkid 49% 45% Restors 38% 39% Lyfe 11% 9% 8% Pedizinc 1% Peditral(ORS) Unbranded ORS Zinkfant 0%

Distribution of Cotramox
Outlets with Septrins in stock at the end of the month

Retail Stocking in drug shops (Cotramox)
Oct Nov Dec Base 737 Kam-Cotri 480mg 13% 12% Renetrim 480mg 11% 8% Astrim 480mg 15% 7% 3% Trimago 480mg 9% 6% Unitrim 480mg 5% 4% Cotramox 960mg 2% Cotriech 960mg - 1% Alprim 480mg Bisepton 480mg 0.4% Trimoprim 960mg 0.3% Cosatrim 960mg

Retail Stocking in clinics (Cotramox)
Oct Nov Dec Base 293 Kam-Cotri 480mg 11% Astrim 480mg 10% 8% 5% Cotramox 960mg 7% Renetrim 480mg 9% Trimago 480mg Unitrim 480mg 2% 6% Cotriech 960mg 4% 3% Trimoprim 960mg Alprim 480mg 1% Cosatrim 960mg 0.3% Oriprim - 0% Bisepton 480mg

Retail Stocking in pharmacies (Cotramox)
Oct Nov Dec Base 70 Cotriech 960mg 40% 43% 30% Unitrim 480mg 17% 26% 34% Cotramox 960mg 16% 19% Astrim 480mg 14% 9% Trimoprim 960mg 12% Renetrim 480mg 7% 10% Alprim 480mg 6% 4% Kam-Cotri 480mg Trimago 480mg 1% 13% Fumarate tablets - 0% Bisepton 480mg Cosatrim 960mg 3%

Retail Stocking (Cotramox)
Oct Nov Dec Base 1100 Kam-Cotri 480mg 12% 11% Renetrim 480mg 10% 8% Astrim 480mg 13% 7% 4% Trimago 480mg 9% 5% Unitrim 480mg 6% Cotramox 960mg Cotriech 960mg Trimoprim 960mg 2% 1% Alprim 480mg 3% Bisepton 480mg - Cosatrim 960mg 0.3% Fumarate tablets 0%

Share of stock in the market at the end of month
Volume share Share of stock in the market at the end of month

Volume share (Condom) Oct Nov Dec Base 47,893 58,392 66,906 Protector
51% 46% 40% Trust 22% 20% 17% Life Guard 8% 14% Male latex 6% 5% 11% Pontian 7% Condom O Rough Rider 2% 3% Blue gold Condom 1% WetNwild - 0.4% Bare back 0.3% Replace zeros with -

Volume share (female contraceptive)
INJECTABLE CONTRACEPTIVES Oct Nov Dec Base 18036 19112 15202 Inject Plan 90% 88% 87% Depo Provera 10% 12% 13% Oct Nov Dec ORAL CONTRACEPTIVES Base 29830 30179 26400 Pilplan Plus 91% 85% 92% Microgynon Schering 9% 14% 7% Microlut Pills 0% 1% 1385 850 877 Newfem 45% 72% 63% Microgynon Bayer 55% 28% 37% 1192 2112 1013 Softsure 86% 43% 83% Ovulet 57% 17% 36 37 94 Moon Beads 100% Replace zeros with -

Volume share (Water Purifiers & ORS)
Oct Nov Dec Base 49,789 51,609 58,556 Water Guard 72% 73% 68% Aquasafe 27% 26% 31% Water guard bottle - 1% Pur purifier ORAL REHYDRATION SALTS Oct Nov Dec Base 86,664 91,732 88,981 Zinkid 56% 52% 51% Oralyte 22% 20% 25% Restors 17% Lyfe 4% 6% Pedizinc 1% 2% Unbranded ORS Peditral(ORS) 0% Zinkfant Replace zeros with -

Volume share (Cotramox)
Oct Nov Dec Base 226,432 210,656 195,057 Kam-Cotri 480mg 20% 24% 19% Renetrim 480mg 17% 16% Trimago 480mg 14% Cotramox 960mg 3% 12% 13% Astrim 480mg Unitrim 480mg 10% 8% Alprim 480mg 7% 5% Cotriech 960mg 4% Fumarate tablets 0.00% 0.50% Trimoprim 960mg 1.40% 0.80% 1.30% Bisepton 480mg 0.10% 0.60% Cosatrim 960mg 0.40% Oriprim 0% Replace zeros with -

SALES MARKET SHARE

Sales Market share of various products
Share of quantity sold

Sales market share (Condom)
Oct Nov Dec Base 54,984 55,321 55,302 Protector 57% 52% 46% Trust 28% 25% 22% Life Guard 3% 10% 15% Condom O 7% 6% 5% Male latex 4% 9% Rough Rider 1% 2% Pontian Joha Condom - Share of total monthly sales

Sales market share (female contraceptive)
INJECTABLE CONTRACEPTIVES Oct Nov Dec Base 22,839 18,488 20,546 Inject Plan 95% 91% 90% Depo Provera 5% 9% 10% ORAL CONTRACEPTIVES Oct Nov Dec Base 29,720 22,131 21,184 Pilplan Plus 93% 83% Microgynon Schering 7% 15% 17% Microlut Pills 0% 2% 2323 475 510 Newfem 82% 32% 40% Microgynon Bayer 18% 68% 60% 2,634 669 1,604 Softsure 95% 80% 74% Ovulet 5% 20% 26% 39 109 21 Moon Beads 100%

Sales market share (Water Purifiers & ORS)
Oct Nov Dec Base 25,157 14,038 18,657 Water Guard 37% 55% 67% Aquasafe 62% 45% 32% Water Guard Bottle (250 ml) 0% Pur Purifier ORAL REHYDRATION SALTS Oct Nov Dec Base 89,444 81,964 69,325 Zinkid 54% 49% 48% Oralyte 23% 24% 26% Restors 18% 19% Lyfe 3% 5% 4% Peditral(ORS) 1% 0% Pedizinc Unbranded ORS Zinkfant

Sales market share (Cotramox)
Oct Nov Dec Base 396,339 332,895 281,585 Kam-Cotri 480mg 22% 30% 32.00% Renetrim 480mg 18% 24% 27.80% Trimago 480mg 15% 11% 14.90% Unitrim 480mg 7% 3% 8% Astrim 480mg 20% 21% 7.30% Cotramox 960mg 4% 6% Cotriech 960mg 2% 2.30% Alprim 480mg 1.00% Trimoprim 960mg 1% 0.80% Casatrim 960mg - 0.20% Bisepton 480mg 0.10% Fumarate tablets 0.00%

RETAIL SALES VALUE

Monetary value of the products sold in each month
Sales multiplied by price

Sales value (Ugsh) of condoms (Condom)
Oct Nov Dec Protector 19,589,100 19,687,300 17,343,500 Life Guard 1,966,900 7,431,800 9,517,700 Trust 11,586,800 10,402,750 9,006,100 Rough Rider 2,951,000 3,305,500 4,519,000 Condom O 5,910,100 5,723,700 4,465,500 WetNwild 380000 717000 974,500 Power play 328,000 540,000 821,000 Bare back 671,000 557,000 667,500 King size 390,500 377,000 623,500 Endurance 182,500 319,500 567,000 Hot 472,000 459,000 507,500 Erotic 148,000 385,000 374,500 Durex 307,500 438,500 341,000 Lifestyle 321,500 290,000 332,000 Male latex 153,400 40,100 76,600 Moods Condom - 17,000 Play safe condom 16,000 This slide shows the revenue generated from sales of products during each month. These sales revenues are indicative of the share of revenue

Sales value (Ugsh) (female contraceptive)
INJECTABLE CONTRACEPTIVES Oct Nov Dec Inject Plan 33,509,300 27,497,000 28,955,700 Depo Provera 1,305,500 1,243,500 1,647,000 ORAL CONTRACEPTIVES Oct Nov Dec Pilplan Plus 25,897,800 18,645,600 17,308,600 Microgynon schering 1,970,200 1,749,000 2,193,500 Microlut Pills 3,000 491,000 6,000 Newfem 2,522,800 292,500 350,200 Microgynon Bayer 658,500 495,500 608,000 Softsure 5,134,500 996,500 797,500 Ovulet 52,500 13,000 48,500 Moon Beads 386,000 1,010,000 205,000 This slide shows the revenue generated from sales of products during each month. These sales revenues are indicative of the share of revenue

Sales value (Ugsh) (Water Purifiers & ORS)
Oct Nov Dec Aquasafe 2,018,350 639,150 1,478,550 Water Guard 1,073,450 1,119,350 701,600 Water Guard Bottle (250 ml) 99,500 78,000 81,200 Pur Purifier 1,500 2,500 7,800 ORAL REHYDRATION SALTS Oct Nov Dec Zinkid 13,250,350 10,460,050 8,757,760 Oralyte 8,418,550 7,412,650 6,718,600 Restors 6,604,600 6,842,050 5,252,200 Lyfe 1,177,400 1,584,300 952,300 Peditral(ORS) 256,900 139,950 277,050 Pedizink 125,100 98,000 195,900 Zinkfant 27,400 82,100 174,600 Unbranded ORS 62,700 38,100 31,800 This slide shows the revenue generated from sales of products during each month. These sales revenues are indicative of the share of revenue

Sales value (Ugsh) (Cotramox)
Oct Nov Dec Kam-Cotri 480mg 8,294,325 9,388,250 10,204,000 Renetrim 480mg 6,375,200 7,217,450 8,594,525 Astrim 480mg 6,286,200 6,513,750 1,997,400 Trimago 480mg 4,488,575 3,608,900 4,462,000 Cotramox 960mg 2,324,850 1,868,550 1,626,750 Cotriech 960mg 2,393,100 1,733,300 1,895,650 Unitrim 480mg 1,693,750 956,600 1,598,450 Alprim 480mg 2,495,800 631,800 262,400 Trimoprim 960mg 619,400 444,900 401,800 Bisepton 480mg - 104,750 19,100 Cosatrim 960mg 33,000 83,000 Fumarate tablets 8,000 Oriprim This slide shows the revenue generated from sales of products during each month. These sales revenues are indicative of the share of revenue

RETAIL RE-STOCKING

Quantity of products restocked in each month
Volume of condoms purchased by the retailers

Retail Re-stocking in all Outlets (Condom)
Oct Nov Dec Protector 31,203 28,797 24,102 Trust 15,237 13,668 10,970 Life Guard 1,759 5,757 8,098 Male latex 1,714 2,036 5,042 Condom O 3,702 3,319 2,781 Rough Rider 694 989 770 WetNwild 66 137 232 Blue gold Condom 144 Power play 60 103 134 King size 68 72 133 Endurance 37 61 Hot 111 87 126 Bare back 219 110 112 Erotic 29 75 52 Durex 32 59 48 Moods Condom 20 Lifestyle 53 51 By region

Retail Re-stocking in all Outlets (female contraceptive)
INJECTABLE CONTRACEPTIVES Oct Nov Dec Inject Plan 20,305 16,476 14,942 Depo Provera 1,301 1,978 2,011 ORAL CONTRACEPTIVES Oct Nov Dec Pilplan Plus 18,523 17,582 16,276 Microgynon Schering 1,875 3,638 992 Microlut Pills 30 Newfem 451 253 158 Microgynon Bayer 771 190 259 Softsure 627 430 335 Ovulet 132 1170 60 Moon Beads 27 8 4

Retail Re-stocking in all Outlets (Water Purifiers & ORS)
Oct Nov Dec Water Guard 7,860 8,132 10449 Aquasafe 10,588 5,990 9913 Other Water Purifier 80 70 180 ORAL REHYDRATION SALTS Oct Nov Dec Zinkid 47,960 37,935 29,907 Restors 14,337 18,785 9,491 Oralyte 19,888 18,402 16,465 Other ORS 4,109 8,177 2,373 Pedizink 200 1,020 400 Zinkfant 600 300 By region

Retail Re-stocking in all Outlets (Cotramox)
Oct Nov Dec Renetrim 480mg 76,744 72,300 79,350 Kam-Cotri 480mg 97,160 108,600 76,030 Trimago 480mg 57,693 49,699 44,210 Unitrim 480mg 29,800 18,500 21,000 Cotramox 960mg 17,480 26,089 20,310 Astrim 480mg 86,939 60,010 19,990 Alprim 480mg 28,450 8,200 6,200 Cotriech 960mg 6,270 8,843 4,766 Others 900 1,503 4180 Trimoprim 960mg 3,400 800 3,100 By region Others include Fumarate tablets, Bisepton 480mg, Cosatrim 960mg, Oriprim

AVERAGE RETAIL PRICE

Average Retail Price of each product

Average Retail Price (Condom)
Manufacturer Average Price Protector Qindao Double Butterfly Group Co. Ltd 700 O Condom Karex Industries Sdn, Bhd 1600 Life Guard Indus Medicare 1,100 Rough Ridder Ansell (UK) Ltd 4,400 Bare Back 5,200 King Size 5,300 Power Play 5,500 WetNwild Durex 8,700 Life Style 8,300 Hot Mood Condoms 5,000 Endurance Erotic Trust Suretex Ltd Male Latex Tianjin Human Care Latex Corporation 300 Blue Gold Qindao Double Butterfly Play Safe Condoms Takaso Ruber products 8,000

Average Retail Price (female contraceptive)
Manufacturer Average Prices Pilplan Plus Bayer Schering Pharma AG 800 Microgynon Schering Schering AG 1,500 Pilplan Wyeth – Ayest Int Inc. 500 Injectaplan Pfizer – Belgium NV 1,700 Depo provera 1,300 Newfem Famy Care Ltd 2,400 Microgynon Bayer 2,500 Softsure 2,200 Ovulet Microlut 1,200 Moon Beads 9,500

Average Retail Price (Water Purifiers & ORS)
Brand Manufacturer Average Prices Aquasafe Hydrochem Ltd England 100 Water Guard Medentech Ltd, Wexford Ireland 00 Water Guard Liquid (250 ml) 1,700 Pur Purifier Procter and Gamble Company Ltd 250 ORS Restors FDC Ltd 500 Oralyte Medipharm Industries Ltd 400 Unbranded ORS 700 Lyfe Elys Chemical Industries 350 Peditral ORS Searle Zinkid LP Rodael 300 Zinkfant Pedizink Fabrique Pur

Average Retail Price Manufacturer Average Prices Alprim 480mg
Manufacturer Average Prices Alprim 480mg Elys Chemical ind 100 Astrim 480mg Astra life care Bisepton 480mg Fabrique Cosatrim 960mg Cosmos ltd 200 Cotramox 960mg Medreich Ltd 150 Cotriech 960mg Medreich Sterilab Ltd 500 Fumarate tablets Wyeth Pharmaceuticals 50 Kam-Cotri 480mg Kampala Pharmaceutical Ltd Oriprim Zydus Renetrim 480mg Rene Ind. Trimago 480mg Agog Pharm Trimoprim 960mg Unitrim 480mg Legal pharmaceticals

POINT OF SALE MATERIAL

POS overall in Outlets Outlets with POS Outlets without POS Base %age
September 888 74% 312 26% October 970 81% 230 19% November 902 75% 298 25% December 838 70% 362 30%

POS in all the regions Oct Nov Dec Regions Freq %age Central (n=249)
Oct Nov Dec Regions Freq %age Central (n=249) 188 76% 175 70% 132 53% Kampala (n=195) 168 86% 161 83% 138 71% Mid Western (n=177) 154 87% 153 144 81% North Central(n=93) 70 75% 50 54% 53 57% North Eastern (n=94) 54 40 43% 49 52% North Western (n=46) 33 72% 26 28 61% South Eastern (n=166) 137 128 77% 117 South Western (n=180) 166 92% 169 94% 177 98% Overall (n=1200) 970 902 838

RETAIL AUDIT A report prepared for UGANDA HEALTH MARKETING GROUP

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