1. Fernando Pessoa 1888-1935

2. Pessoa = “person” Born Lisbon, lived in Durban, South Africa (stepfather was Portuguese consul) produced fake newspapers written by different “reporters,” included poems and criticism and fake news Early fascination with British Romantic Poets + Edgar Allen Poe – created English- speaking “romantic” “Alexander Search”

3. Returned to Lisbon in 1905 and “hardly ever left” for rest of his life 1910 First Portuguese Republic declared after seven centuries of rule by monarch

5. Heteronym “various characters… symptomatic of modernist literary technique in general; they have something in common with Yeats’s ‘masks’ and Pound’s ‘personae,’ and are a logical outgrowth of modernism’s attempt to make poetry seem impersonal or purely dramatic.” --- An Introduction to Fernando Pessoa

6. “You’re never truly yourself until you wear a mask.” --- Oscar Wilde

7. “The good Portuguese is various persons… Never do I feel so Portuguese as when I feel that I am different from me – Alberto Caeiro, Ricardo Reis, Álvaro de Campos, Fernando Pessoa, and as many more as have been or will be.” -- Fernando Pessoa

8. David Bowie – Ziggy Stardust

9. Marilyn Manson (“Marilyn Monroe” + “Charlie Manson”)

10. Eminem – plays with “persona” of white rapper – albums The Eminem Show / The Marshall Mathers LP / The Slim Shady LP

11. Alias

12. Everyday Roles Student

13. Everyday Roles Student Husband/wife/daughter/son

14. Everyday Roles Student Husband/wife/daughter/son Friend

15. Everyday Roles Student Husband/wife/daughter/son Friend Teammate

16. Everyday Roles Student Husband/wife/daughter/son Friend Teammate Employee

17. Everyday Roles Student Husband/wife/daughter/son Friend Teammate Employee Customer

18. “For temperamental reasons that I do not propose to analyze, nor is it important that I analyze, I constructed within me various characters distinct among themselves and from me – characters to whom I attributed various poems that, in terms of feelings and ideas, are not like those that I would write.” -- Fernando Pessoa

19. Pessoa’s people Alberto Caeiro – pagan “master”

20. Pessoa’s people Alberto Caeiro – pagan “master” Álvaro de Campos – “Whitmanesque futurist”

21. Pessoa’s people Alberto Caeiro – pagan “master” Álvaro de Campos – “Whitmanesque futurist” Ricardo Reis – “Neo-classicist”

22. Additional “heteronyms” Bernando Soares – prose writer, Book of Disquietude

23. Additional “heteronyms” Bernando Soares – prose writer, Book of Disquietude Fernando Pessoa -- “orthonym” – “impure and artless” short, lyric poems

24. “I put in Caiero all my power of dramatic depersonalization, I put in Ricardo Reis all my mental discipline, dressed in the music that is appropriate to him, I put in Álvaro de Campos all the emotion that I give neither to myself nor to life.” -- Fernando Pessoa

25. Autopsychography Portuguese: psicografia – refers to “the occult practice of writing through the suggestion or action of a spirit medium”

26. “Self-directed” Chevy Tahoe Ads