1. Global California Silicon Valley Bank April 3, 2009 Karl Kailing US & Foreign Commercial Service US Department of Commerce

2. California Global Exports Source: US Department of Commerce

3. California Global Exports: Leading Sectors Total ’08:$144,813,262,592 % Source: US Department of Commerce

4. California Exports 2004-2008 Source: US Department of Commerce

5. Middle East Total ‘08: $4,470,546,519 % Source: US Department of Commerce

6. North Africa Total ‘08: $540,864,001 % Source: US Department of Commerce

7. Sub Saharan Africa Total ‘08: 776,224,222 % Source: US Department of Commerce

8. California’s Global Markets

9. Middle East and Africa: Best Prospects Telecommunications Services and Equipment Environmental/Clean Technologies Computer Hardware/Software Transportation Equipment Advanced Machinery

10. Case 1: Egypt Telecommunications Sector $3.3 billion market in 2007/8 Mobile services constitute 80% of industry revenue 43 million cell phone subscribers (January 2009) 12 million fixed lines/14 million capacity 12 million households have internet access; 720,000 broadband Internet Penetration 17%

11. Egypt Telecom: Sectoral Growth 2000-2009

12. Egypt Telecom: Best Prospects Cell Phones GPS Voice Over Internet Protocol (VOIP) WiFi/Wireless Network Solutions

13. Case 2: South Africa Solar Market Average 2,500 hours of sunshine per year Solar radiation levels between 4.5 and 6.5 Wh/m2 per day 70,000 households, 250 clinics and 2,100 schools currently have photovoltaic panels - 1,000 are added per month Rising cost of coal beginning to bridge affordability gap

14. South Africa: National Solar Water Heating Program Rollout Program in Western Cape and KwaZulu-Natal Led by Department of Minerals and Energy and Central Energy Fund Focus on mid – high income households Desired Outcomes: –Produce national standards for solar water heaters –Write a code of practice –Market awareness to determine savings when using solar water heater –Determine models for financial aid

15. South Africa: Solar Market Opportunities Solar Home Heating Systems Proposed 100 MW Concentrated Solar Power (CSP) plant – tested in Barstow, Ca. and favored by Eskom (power utility) Future Power Plant Production - Eskom aims to produce 1,600 MW of solar energy by 2025

16. Recommended Entry Strategies Establishment of a local representative, agent, or distributor Alternatively, selling through established dealers Establishing a full dealership/subsidiary operation, particularly for big-ticket items Close communication with distributors and customers to exchange information and ideas on market trends

17. Resources Silicon Valley Export Assistance Center (buyusa.gov/siliconvalley) International Trade Administration (www.export.gov) Export-Import Bank of the United States (www.exim.gov)www.exim.gov United States Trade and Development Agency (www.ustda.gov)www.ustda.gov Overseas Private Investment Corporation (www.opic.gov)www.opic.gov United States Department of Energy (www.doe.gov) – Renewable Energy Initiatives!www.doe.gov United States Department of State (www.state.gov)www.state.gov United States Trade Representative (www.ustr.gov)www.ustr.gov United States Agency for International Development (www.usaid.gov) And several more…

18. Karl Kailing Silicon Valley US Export Assistance Center 55 S. Market Street suite 1040 San Jose, Ca 95113 Karl.kailing@mail.doc.gov 408-535-2757 x.103