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1 Washington Metropolitan Area Transit Authority Customer Satisfaction Measurement FY 2006 Q3 Comparison April 28, 2006
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2 Overview Customer Satisfaction Measurement (CSM) is a longitudinal tool for measuring satisfaction with Metro services Computer assisted telephone interviewing (CATI) on a continuous basis: 2,400/year = 600/quarter = 200/month
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3 Overview Collects data on: –Customer satisfaction with Metro services –Customer perceived importance with Metro services Consistency and connectivity with WMATA Customer Environment Study
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4 Customer Satisfaction Measures Riding Experience See Documentation of Methods report for details on measures From Accidents While Riding From Crime during Daylight Hours While Riding From Crime during Nighttime Hours While Riding At Bus Stops/Rail Stations during Daylight Hours At Bus Stops/Rail Stations during Nighttime Hours In Metro Parking Lots during Daylight Hours In Metro Parking Lots during Nighttime Hours Safety Using Metrorail/bus for Shopping Trips Using Metrorail/bus for Work Trips Using Metrorail/bus for Entertainment Trips Making Transfers Parking at Rail Stations (METRORAIL survey ONLY0 Convenience Cleanliness of Rail Cars/Busses Cleanliness of Rail Stations/Bus Stops Comfort of the Overall Ride Smell of Rail Cars/Busses Temperature Inside Rail Cars/Busses Availability of Seating When Riding on Train/Bus Comfort of Seats on the Train/Bus Number of People on the Train/Bus Number of Bus Stops That Have Shelters (METROBUS survey Only) Riding Experience 4
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5 Customer Satisfaction Measures Riding Experience See Documentation of Methods report for details on measures Trains/Busses Getting to the Destination on Time Stops were Announced by Train/Bus Operators Metrobus Arriving More Than 5 Minutes Early or Late (METROBUS survey ONLY) Having to Wait More Than 15 Minutes for the Next Train (METRORAIL survey ONLY) One or More Elevators Were Not Working at a Rail Station One or More Escalators Were Not Working at a Rail Station Vertical Transportation Reliability 4 Distance of the nearest Bus Stop from Home (METROBUS survey ONLY) Distance of the nearest Bus Stop from Destination (Metrobus survey ONLY) Frequency of Buses from Home to closest Metrorail Station Number of transfers needed to get to final destination Wait Time at Start of Trip Availability of Parking at Rail Station (METRORAIL survey ONLY) Access Customer Satisfaction Measures
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6 Riding Experience See Documentation of Methods report for details on measures Value of Ride Fare Satisfaction with Cost of Riding Process of purchasing farecards, and passes Process of obtaining refunds or replacement farecards or passes Cost of parking at Metrorail Stations (METRORAIL survey ONLY) Utility of Digital Displays – PIDS Understandability of Route/Schedule Information Responsiveness of WMATA Timeliness of Schedule Information Information Availability Fares Satisfaction with helpfulness of Bus Operators (METROBUS survey ONLY) Satisfaction with the Level of Service of Metro Personnel in Rail Stations (METRORAIL survey ONLY) Satisfaction with clarity of Operator Announcements at Stops Customer Service Communications 4
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7 OVERALL SATISFACTION Base: Rail and 245 Bus Users
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8 User Profile: Metrobus Lower to middle income (48.3% income under $60,000) Black/African American (45.0%) No College degree (31.4%) Employed Full time (61.3%) Zero or One household vehicles (47.3%) Female (53.6%) Base: 245 Bus Users
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9 Metrobus: System Results ** Weighted measures used Base: 245 Bus Users
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10 Metrobus: System Results ** Weighted measures used Base: 245 Bus Users
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11 Metrobus: System Results ** Weighted measures used Base: 245 Bus Users
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12 Metrobus: System Results ** Weighted measures used Base: 245 Bus Users
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13 Metrobus: System Results ** Weighted measures used Base: 245 Bus Users
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14 Metrobus: Fares Base: 245 Bus Users
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15 Metrobus: Fares Base: 245 Bus Users
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16 Metrobus: Riding Experience Base: 245 Bus Users
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17 Metrobus: Riding Experience Base: 245 Bus Users
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18 Metrobus: Riding Experience Base: 245 Bus Users
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19 Metrobus: Convenience Base: 245 Bus Users
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20 Metrobus: Convenience Base: 245 Bus Users
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21 Metrobus: Safety Base: 245 Bus Users
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22 Metrobus: Safety Base: 245 Bus Users
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23 Metrobus: Reliability Base: 245 Bus Users
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24 Metrobus: Customer Service Base: 245 Bus Users
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25 Metrobus: Ease of Access Base: 245 Bus Users
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26 Metrobus: Ease of Access Base: 245 Bus Users
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27 Metrobus: Communications Base: 245 Bus Users
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28 Metrobus: Performance ** Un-weighted measures used Base: 245 Bus Users
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29 User Profile: Metrorail High income (76.4% income over $60,000) White (75.1%) College degree (79.2%) Employed Full time (69.2%) Two or more household vehicles (77.4%) Female (58.7%) Base: 356 Rail Users
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30 Metrorail: System Results ** Weighted measures used Base: 356 Rail Users
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31 Metrorail: System Results ** Weighted measures used Base: 356 Rail Users
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32 Metrorail: System Results ** Weighted measures used Base: 356 Rail Users
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33 Metrorail: System Results ** Weighted measures used Base: 356 Rail Users
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34 Metrorail: System Results ** Weighted measures used Base: 356 Rail Users
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35 Metrorail: Fares Base: 356 Rail Users
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36 Metrorail: Fares Note: SmartTrip Questions started in Q2 of 2005 Base: 356 Rail Users Note: people ride and people park with a SmartTrip card
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37 Metrorail: Riding Experience Base: 356 Rail Users
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38 Metrorail: Riding Experience Base: 356 Rail Users
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39 Metrorail: Convenience Base: 356 Rail Users
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40 Metrorail: Convenience Base: 356 Rail Users
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41 Metrorail: Safety Base: 356 Rail Users
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42 Metrorail: Safety Base: 356 Rail Users
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43 Metrorail: Reliability Base: 356 Rail Users
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44 Metrorail: Customer Service Base: 356 Rail Users
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45 Metrorail: Ease of Access Base: 356 Rail Users
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46 Metrorail: Ease of Access Base: 356 Rail Users
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47 Metrorail: Communications Note: Communications index started in Q3 of 2004 Base: 356 Rail Users
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48 Metrorail: Communications Base: 356 Rail Users
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49 Metrorail: Performance ** Un-weighted measures used Base: 356 Rail Users
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50 Vertical Transportation Base: 356 Rail Users and 54 elevator users
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51 Vertical Transportation ** Weighted measures used Base: 356 Rail Users Elevator satisfaction question originates in October, escalator satisfaction originates in November. In Q3, on those using elevators were asked about satisfaction with functionality (n=54).
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52 Vertical Transportation: Performance ** Un-weighted measures used Base: 356 Rail Users
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53 User Opinions Bus/Rail Schedules are easy to understand Base: 601 Users
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54 Satisfaction Would you recommend WMATA to a friend? Base: 601 Users
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55 Ridership Levels Base: 601 Users
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56 Overall Satisfaction by Jurisdiction Base: 601 Users
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57 Fare Value by Jurisdiction Base: 601 Users
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58 Riding Experience by Jurisdiction Base: 601 Users
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59 Convenience by Jurisdiction Base: 601 Users
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60 Safety by Jurisdiction Base: 601 Users
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61 Reliability by Jurisdiction Base: 601 Users
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62 Customer Service by Jurisdiction Base: 601 Users
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63 Ease of Access by Jurisdiction Base: 601 Users
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64 Communications by Jurisdiction Base: 601 Users
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