1. Consequence of an IC-index Approach

2. Connecting IC to Shareholder Value Shareholder value = market value The impact of IC is stronger in opportunities than in operations. The best : Balance the IC & Financial Capital

3. Connecting IC to Shareholder Value The impact of IC is stronger in opportunities: rule of increasing return The impact of FC is stronger in operations: rule of diminishing return The best : Balance the IC & Financial Capital

4. FC & IC Efficiency Accumulate Investment Financial IC Diminishing return increasing return

5. Yankee case FC & IC Efficiency Accumulate Investment Financial IC MV

6. Yankee Finance [Adjust] Index value Time Financial IC MV Manage IC

7. Machine ple Inc., Index value Time Financial IC MV Manage IC Develop new product (human capital => structural capital Develop new business (structural capital => Financial capital

8. THE REPORTING OF IC TRADITIONAL ACOUNTING VIEW &

9. Conceptual roots of IC IC Core Competencies Knowledge leverage Management Knowledge Development KM Innovation Conversation management LO Invisible assets Measurement Report scorecards Financial indicator Narrative

10. How much? Hidden Value

11. Monetary value for its IC Three approaches to calculate a monetary value for a company IC: (1) the cost-based approach – determining the value of an asset by ascertaining its replacement costs. (2) the market-based approach – determining the value of an asset by obtaining a consensus of what others in the market have valued the asset at. (3) the income-based approach – determining the value of an asset by looking at the income-producing capability of the asset. Marr, Schiuma, and Neely, 2004

12. International Accounting Standards Board ได้กำหนดกฎเกณฑ์สำหรับ สิ่งที่จะเป็นสินทรัพย์และ สามารถแสดงมูลค่าได้ในรายงานการเงินขององค์กร (balance sheet) –Asset: a resource controlled by an enterprise as a result of past events and from which future future economic benefit are expected to floe to the enterprise –Intangible asset: “an identifiable non-monetary assets without physical substance held for use in the production or supply of good and service, for rental to others, or for administrative purpose

13. IC Most IC resources do not fulfill all of the IASC requirements –Company do not own employee –Company do not have full control over employee –Research may not be certain that a piece of technology will generate future economic benefits –Company do not have a full control of its reputation Intangible assets [IASC]: is part of Structure Capital and exclude Relational Capital & Human Capital

14. Goodwill The excess of the cost of an acquired company over the sum of identifiable net assets –Goodwill occurs when an acquisition takes place [the price is determined, it can be recognized as an asset in the transaction- based accounting system]

15. The need to start measuring and valuing IC Valuation methods 1.Financial valuation of IC 2.Indicator approach valuation of IC 3.Narrative approach valuation of IC

16. 1. Financial valuation of IC 1.1 Cost approach 1.2 Market approach 1.3 Income approach can be used in combination bandwidth to develop value of IC

17. IC financial valuation: 1.1 Cost approach Principle: Substitution & Price equilibrium –the investor will pay no more for an investment than the cost to obtain an investment of equal utility –IC price = cost to obtain that resource –Appropriate for setting transfer price, royalty rates, or estimate the amount of damages suffered by infringement

18. IC financial valuation: 1.1 Cost approach Flaws –Many important factors that drive value are not reflected in the cost approach The amount of benefits associate with IC The trend of the economic benefits The duration over which the economic benefits will be enjoyed

19. IC financial valuation: 1.2 Market approach Principle: competition and equilibrium –Free and unrestricted market –Supply and Demand factor will drive the price of any goods to a point of equilibrium – ความต้องการแปรผันโดยตรงต่อราคา

20. IC financial valuation: 1.2 Market approach Flaw –Can be used only if data is available regarding the transaction of IC resources are similar to the subject resources. –When the resources are unique, this approach is not appropriate

21. IC financial valuation: 1.3 Income approach Principle: anticipation –The value of IC resources = the expected economic income generate by the IC resources –Requires assumptions about the future income that will be produced

22. IC financial valuation: 1.3 Income approach Flaw –Require good and validly assumption about the future income

23. 2: Indicator valuation Indicator valuation can be used when financial value of IC can not be determined and no other direct measurement can be found Indicator: a reasonably trustworthy estimate of an unknown value [Stam, 2002] Using of proxy for valuation

24. 2: Indicator valuation Proxy valuation –Need several indicators to cover the usefulness of and IC resources –Need a criteria to measure –Difficult to judge whether the level of a particular indicator can be considered “good” or “bad”

25. 3: Narrative valuation Most annual reports contain section about the strategy and resources of the company [tell the stories about the intellectual capital of the firm] Topics are IC related –Employee –Process –Best practice –QA –IT & ICT

26. 3: Narrative valuation example: the Intellectual Capital Statement For the Danish government –Explicit contains a narrative section called “the knowledge narrative” –The section tells the story of how IC helps to create value for companies.

27. REPORTING OF IC

28. IC reporting The process of creating a story that shows how a company uses its intellectual capital to create value for its customers Involves Identify, Measuring & Reporting of IC as well as constructing a coherent presentation of how the company uses its knowledge resources

29. IC reporting IC statement which combines numbers, narrative and visualization of the company intellectual capital IC statement can fulfill two functions 1. Internal management function 2. External reporting function

30. 1. Internal management function IC statements are a part of a company’s knowledge management strategy –IC can systemize KM [a coherent and systematic approach to managing and sharing knowledge which support general strategy] IC statement can develop specifically management of knowledge resource for a company

31. 1. Internal management function IC statement helps develop the firm’s strategy and focuses on its innovative capabilities –Develop customer relation –Develop innovation –Develop effective processes –Develop new business model

32. 1. Internal management function IC statement is a monitoring system that helps firms to account for their intangible resources and relate them to innovation –Survey the composition of intangibles and explain their development –Survey the investments made in developing intangible resources and highlight the firm’s effort to make greater use of intangibles –Monitor the effect of intangible resources and throw light on the results gained from intangible resources

33. 1. Internal management function IC statement benefits the firm’s innovation ambition by linking efforts and objective to make the firm a more innovative one.

34. IC Statement

35. 2. External reporting function IC statement can be used to communicate to various stakeholder groups –To the company itself [identity] –To potential employees –To customers –To co-operative partners –To investors –To citizens –To political system

36. IC Statement

37. IC report

38. Intellectual Capital Reporting 1.Improving internal management 2.Improving external communication 3.Statutory and transaction issues