1. Partnering with Our Customers in Demand Side Management Mark Wallenrod Director DSM Program Operations Southern California Edison Southern California Energy Summit 2013 Palm Springs, CA October 04, 2013

2.  One of the Country’s Largest Investor-Owned Utilities  50,000 square miles  14 million residents  Environmental Leadership  2008 – 12 EE Results More than 8.8 billion kWh– Enough to power over 1.2 million homes for an entire year Resultant greenhouse gas emission reduction = 4.0 million metric tons -- Equivalent of taking 775,000 cars off the road  A National Leader in DSM  1 st or 2 nd in the nation for electric energy savings in each of the last 13 years  A national leader in Demand Response with nearly 1700 MW available in our portfolio  12 National US EPA ENERGY STAR ® Awards About Southern California Edison

3. DSM Portfolio for All Markets Market SegmentsMajor Offerings Residential Energy Efficient Lighting Rebates Home & Multi-Family Rebates Summer Discount Plan Business Commercial, Industrial, Agricultural Rebates Financial Solutions Reliability & Price Response Programs Income-Qualified Free EE equipment upgrades and installation for income-qualified customers Government & Institutional Partnerships Partnerships with cities, counties and institutional customers to utilize all DSM offerings Customer-Owned Solar California Solar Incentive Self-Generation Incentive Program  SCE has over 100 program offerings designed to reach every customer

4. Customer Engagement Model Intelligent Delivery -Lifestyle plans - Offer management -Strategic alliances Integrated DSM Solutions - DSM - Technology enabled programs & services - PEV Basic Service - Turn on/off service - Billing & payment - Outage communications

5. Integrated Programs & Services To …. Development of Integrated Energy Management Solutions Bundled Products to Simplify Customer Engagement and Choice Integrated Demand Side Management ESC Technology and Tools New Billing and Payment Options (e.g. Prepay & Self Service) Text and Email Notifications Outage and Other Mobile Apps From …. Silo product development Only “A la Carte” Options Episodic Rebates and Incentives vs. Long- term, Relationship Building Products

6. Intelligent Delivery Budget Assistant Plan and manage your bill, and keep you within budget. Set monthly spending goals online, and set alerts to keep you on track. Business Energy Advisor Get a customized energy report that analyzes your company’s energy use and the best ways to reduce it. Compare rate plans and make a selection that best fits with your type of business and operations. Rate Analyzer

7. Enabling New Technology

8. from … SCE communicating 1:1 with customers to … Broader market reach to all consumers any time, any where, any device Improving The Way We Communicate

9. Engaging The Communities We Serve – Energy Leader Partnerships  Tiered incentive structure for local governments for pursuing EE, DR and DG  119 cities and counties participating from 2010 - Current  4 partners have reached Platinum; 19 partners have reached Gold  Over 62 GWh saved in municipal facilities since 2010

10.  Utilizing preferred resources to meet local and system capacity requirements  Providing opportunities to procure competitively priced preferred resources alongside generation resources Future of DSM & Preferred Resources

11. Thank You! Mark Wallenrod Director DSM Program Operations Southern California Edison mark.wallenrod@sce.com mark.wallenrod@sce.com