1. USE OF 3D IN ADVERTISING JUULI PELKONEN

2. Contents Advertising 3D Advertising Uses Software Finnish companies What is demanded from the worker Why? Why not? Examples Summary Juuli Pelkonen 2/17

3. Advertising Paid information with a goal Aimed at a large audience Boosting business Brings in cash Creates visions and expectations Communicates about the product Juuli Pelkonen 3/17

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5. 3D-advertising (1/2) Tv o 3D-TV o Big media o Consumers used to this Internet o 24h o Price o Interactivity o Diversity o Seen as irritating o Connections, computer age Juuli Pelkonen 5/17

6. 3D-advertising (2/2) Public space o Shopping center o Conventions o Sponsor events o 3D glasses? Print media o Lenticular o Stereoscopic Juuli Pelkonen 6/17

7. Uses Still-images o Ingman Videos Panoramas Interactive presentations o Lambi Lambi o Porsche Porsche Display-advertising (Banners) Digital signage (Billboards) PDF-files PDF- Juuli Pelkonen 7/17

8. Software MallinnusohjelmistotRenderöintiohjelmistotEsitysohjelmistot 3ds MaxMental raySwift 3D MudboxV-rayAutodesk Showcase MayaRenderManQuest 3D Lightwave 3D Cinema 4D Juuli Pelkonen 8/17

9. Finnish companies Fake Graphics  3Darts Piñata UNDO Cheesecake Kärkijoukkue Twisted films Artpix Juuli Pelkonen 9/17

10. What is expected from the worker Strong technical know-how Portfolio Use of software Shooting skills Drawing skills o Planning starts with 2D-images o Understanding of art Cinematography o Lights o Camera Understanding of motion Initiative Juuli Pelkonen 10/17

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13. Why? Nothing is impossible Nothing is too expensive/saves money Change The final product does’nt need to be ready/available More understanding/demonstrateability Interactivity Boosts intrestingness Causes a more positive buying decision Fast and efficient Juuli Pelkonen 13/17

14. Why not? Expenses Required software Know-how Prejudice against modeling Undeveloped technology Will it reach the audience? Juuli Pelkonen 14/17

15. http://player.vimeo.co m/video/17762126 http://player.vimeo.co m/video/17762126 Juuli Pelkonen 15/17 http://www.youtub e.com/watch?v=C5y hxqkJiAQ http://www.youtub e.com/watch?v=C5y hxqkJiAQ

16. Summary 3D offers lots of possibilities 3D-advertising widespread in all medias 3D-advertising more efficient than 2D The future looks good Much is expected of the worker – not only software knowledge Possibilities offered by 3D have not been utilised yet Juuli Pelkonen 16/17

17. Thanks!