1. What do You Know? And How do You Know It? Presented by: Melanie Hall M.S., R.D.

2. Sources of Nutrition Information Shopping for Health 2001 –Magazines 75% –Books 72% –Health Care Professionals 63% –Friends or Family 58% –Newspapers 51% –Television 49% –Nutritionists or Dietitians 25%

3. 2005 Media Trends Obesity was/is a hot topic Context is missing Increase in the citation of scientific research to support an assertion of harm or benefit – "studies show”, "research suggests" Functional Foods

4. How Does the Average Person See Nutrition and Health? Revolutionary studies Confusing and inaccessible Focus on obesity Lack of connection with chronic disease

5. Print Media/Television Advertising for miracle foods Advertising for quick fix products Books with gimmicks Stories that are out of context

6. Internet Questionable sources Questionable intentions Valuable information not always consumer friendly

7. Food Packaging Misleading messages The valuable information is the hardest for consumers to understand

8. How Do You Know What You Know? Ask Questions Build on Sound Knowledge Investigate the Intentions of the Source How Can You Effectively Convey that Case Knowledge to Others?

9. Scenarios Dove Vitalize- Food Packaging Gastric Bypass Study- Jet Magazine Story Vitamin Supplement Web Site- Internet Monique- Television Interview

10. Being a Change Agent Pre contemplation Contemplation Planning Action Maintenance Relapse

11. Maintenanc e Action Planning Contemplat ion Precontem plation Stages of Change