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2 Executive Management Team 11 29 21 Years with Company Years in Industry Steve Tidwell President & CEO Steve Shaffer CFO Jim Price COO 11 40.

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Presentation on theme: "2 Executive Management Team 11 29 21 Years with Company Years in Industry Steve Tidwell President & CEO Steve Shaffer CFO Jim Price COO 11 40."— Presentation transcript:

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2 2 Executive Management Team 11 29 21 Years with Company Years in Industry Steve Tidwell President & CEO Steve Shaffer CFO Jim Price COO 11 40

3 3 Company Highlights

4 4 Geographic Overview 5th largest provider of funeral services in North America 199 funeral homes and 16 cemeteries 5th largest provider of funeral services in North America 199 funeral homes and 16 cemeteries Operations in 32 states and the province of Ontario Focused on rural and suburban markets Operations in 32 states and the province of Ontario Focused on rural and suburban markets

5 5 Significant Accomplishments Revenue grew by more than 22% Successfully integrated the 2007 acquisition class Refreshed our Strategic Plan Began developing 20 existing key leaders to manage geographic clusters of homes, further leveraging our scale and resources Completion of our Non – Cash Rights offering and related transactions transforming Keystone to a common share company Repurchase and cancellation of C$16 million of separate subordinated notes in July 2008 Revenue grew by more than 22% Successfully integrated the 2007 acquisition class Refreshed our Strategic Plan Began developing 20 existing key leaders to manage geographic clusters of homes, further leveraging our scale and resources Completion of our Non – Cash Rights offering and related transactions transforming Keystone to a common share company Repurchase and cancellation of C$16 million of separate subordinated notes in July 2008

6 6 Non-Cash Rights Offering Summary Offering closed on May 16 th, 2008 91% of subordinated notes exchanged for new common shares $107 Million dollars of IPS debt was exchanged for common shares Keystone is now a common share company trading under the symbol KNA C$16 Million of separate subordinated notes repurchased and cancelled in July of 2008 Total impact of all transactions is estimated to be $300,000 reduction in outflows monthly Offering closed on May 16 th, 2008 91% of subordinated notes exchanged for new common shares $107 Million dollars of IPS debt was exchanged for common shares Keystone is now a common share company trading under the symbol KNA C$16 Million of separate subordinated notes repurchased and cancelled in July of 2008 Total impact of all transactions is estimated to be $300,000 reduction in outflows monthly

7 7 Benefits of the Offering Reduced Exposure to Canadian Dollar Appreciation Lower Payout Ratio While Preserving After Tax Income for Taxable Canadian Unitholders Access Broader Market for Common Shares Reduced Consolidated Indebtedness Full Management and Director Participation Reduced Exposure to Canadian Dollar Appreciation Lower Payout Ratio While Preserving After Tax Income for Taxable Canadian Unitholders Access Broader Market for Common Shares Reduced Consolidated Indebtedness Full Management and Director Participation

8 8 Financial Highlights

9 9 Stable and Consistent Performance Revenue and Operating Income Margin Revenue Operating Income Margin $21 $23 $25 $26 $27 $32 $19 $20 $21 18% 20% 21% 17% 20% 21% 16% 20% 19% $0 $5 $10 $15 $20 $25 $30 $35 Q2 2005 Q3 2005 Q4 2005 Q1 2006 Q2 2006 Q3 2006 Q4 2006 Q1 2007 Q2 2007 Q3 2007 Q4 2007 US$MM 10% 20% 30% 40% 50% $35 Q1 2008 22% $31 15% Q2 2008

10 10 Strong Growth in Case Volume Case Count 3,800 4,186 4,359 4,392 4,682 5,443 3,807 3,979 3,000 3,500 4,000 4,500 5,000 5,500 Q1 2006 Q2 2006 Q3 2006 Q4 2006 Q1 2007 Q2 2007 Q3 2007 Q4 2007 Q1 2008 5,917 6,000 Q2 2008 5,034

11 11 Increasing Revenue Per Case Average Revenue Per Case $5,059 $5,226 $5,247 $5,308 $5,274 $5,519 $5,029 $5,122 $4,800 $5,000 $5,400 $5,800 Q1 2006 Q2 2006 Q3 2006 Q4 2006 Q1 2007 Q2 2007 Q3 2007 Q4 2007 US$ $5,491 Q1 2008 $5,485 Q2 2008 $5,200 $5,600

12 12 Strategic Plan Opportunities and Challenges Strategic Plan Opportunities and Challenges

13 13 Demographic Trends Projected US 65+ & 78+ Population 65+ Population 78+ Population 40 41 43 44 55 64 39 40 14.2 14.314.5 14.6 14.7 14.9 15.1 15.2 16.7 19.9 14 0 30 40 50 60 70 80 90 20072008200920102011201220132014201520202025 Population (in millions) 72 2030 24.6 38 45 47 Projected population amounts extracted from the US Department Commerce, Bureau of the Census

14 14 Growth of the Cremation Segment Percentage of Total Deaths Selecting Cremation 14.9 26.2 29.430.8 32.2 39.1 9.0 19.2 10% 20% 40% 60% 19801985199520002003200420052010* Percentage 2025* 30% 50% * Historical & projected percentages extracted from the Cremation Association of North America (CANA) final statistics and projections report. 65% 70% 57.3 Keystone’s Q1 2008 actual cremation percentage (40.5%)Keystone’s projected cremation percentage 40.5%

15 15 Commitment to Innovation

16 16 Floral Partnerships Organic revenue growth by partnering with local florists Convenient way for family to select during funeral planning conference Organic revenue growth by partnering with local florists Convenient way for family to select during funeral planning conference

17 17 Specialized Veterans Care Veterans Funeral Care initiative prepares Keystone professionals to provide specialized care to Veterans with confidence and high honor

18 18 US Veteran Population Age 65+ Projected US Veterans Population Veterans Population 9.6 8.7 8.0 7.3 9.2 0 6.5 7 7.5 8 8.5 9 9.5 20082009201020152020202520302035 Population (in millions) 9.2 6.6 Projected population amounts extracted from the US Department of Veteran Affairs

19 19 Executor Assistance Key Documents – providing client families with the tools and assistance required to help organize and settle the affairs or estate of their loved one

20 20 Catering and Receptions A natural extension to the service we provide Convenient way for families to gather and commemorate the life of their loved one in a casual setting A natural extension to the service we provide Convenient way for families to gather and commemorate the life of their loved one in a casual setting

21 21 2007 Industry Revenues - $15 Billion External Growth Opportunities Highly fragmented ownership Despite active consolidation in 1990’s - industry remains highly fragmented Majority of homes are privately owned Keystone focused on rural and suburban markets Competes against other privately owned businesses Other public companies primarily in urban markets Further leveraging our infrastructure and operating synergies Highly fragmented ownership Despite active consolidation in 1990’s - industry remains highly fragmented Majority of homes are privately owned Keystone focused on rural and suburban markets Competes against other privately owned businesses Other public companies primarily in urban markets Further leveraging our infrastructure and operating synergies 21% 2007 # Funeral Homes - 21,080 79% 10% 90% 5 Public Death Care Companies Small Privately Owned Businesses

22 22 Business Highlights Favourable demographic trends Strong franchise value Focus on stable funeral service business Geographically diversified, quality assets Significant opportunities for growth Experienced management team Capital Structure which supports our initiatives Favourable demographic trends Strong franchise value Focus on stable funeral service business Geographically diversified, quality assets Significant opportunities for growth Experienced management team Capital Structure which supports our initiatives

23 23 Certain statements in this presentation are “forward-looking statements”, which reflect the expectations of management regarding population demographic trends in the United States, preferences regarding mix of funeral services, and the Company's future growth, results of operations, performance and business prospects and opportunities. The Company uses words such as “may”, “would”, “could”, “will”, “likely”, “expect”, “anticipate”, “believe”, “intend”, “plan”, “forecast”, “project”, “estimate” and similar expressions to identify forward-looking statements. These forward-looking statements reflect management's current reasonable expectations regarding future events and operating performance and speak only as of the effective date of this presentation. Forward-looking statements involve significant risks and uncertainties, should not be read as guarantees of future performance or results, and will not necessarily be accurate indications of whether or not or the times at or by which such performance or results will be achieved. A number of factors could cause actual results to differ materially from the results discussed in the forward looking statements including, among others, those factors discussed under those factors set out in the "Risk Factors" sections of the Company's annual information form dated March 27, 2008 and the final short form prospectus dated April 14, 2008, which risk factors are incorporated herein by reference. However, the risk factors are not exhaustive of the factors that may affect any of the Company's forward looking statements. Although the forward-looking statements contained in this presentation are based upon what management believes to be reasonable assumptions, investors cannot be assured that actual results will be consistent with these forward-looking statements, and the differences may be material. These assumptions, which include management’s current expectations, estimates and assumptions about the markets the Company operates in, mix of funeral services, interest rates, exchange rates, tax considerations, population demographics, and the Company’s ability to attract and retain customers and to manage its assets and operating costs, may prove to be incorrect. Further information regarding these and other factors are included in the Company’s public filings with Canadian securities regulatory authorities, which are available electronically at www.sedar.com. These forward-looking statements are made as of the date of the this presentation and the Company assumes no obligation to update or revise them to reflect new events or circumstances, except as required by applicable law. CAUTIONARY STATEMENT REGARDING FORWARD LOOKING STATEMENTS


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