1. Information and planning that make the difference

2. Perspectives Consulting Group We combine surveys and focus groups, with analysis and strategic planning, to meet the needs of United Ways throughout the United States. Note: to manually view slide show, press space bar to advance slides

3. Benefits of Research Your United Way receives essential information that is not available through any other source You can prioritize resources to most efficiently meet needs and impact the community Your community impact agenda is based on benchmarking data about the needs and priorities of the community

4. Benefits of Strategic Planning Your United Way can establish a common vision and focus You can set benchmarks for measuring outcomes and the performance of the organization You can allocate resources effectively by prioritizing areas of concern for the organization

5. Community Impact Community Survey Donor Survey Community Needs Assessment Understanding critical community needs Measuring the community impact Optimizing the donor experience

6. Community Impact Continued… Active Community Investor Survey Employer Survey Understanding workplace campaign perceptions Understanding charitable giving habits of specific community members

7. A Community Needs Assessment: Provides your United Way with information that is essential to setting an effective community impact agenda Determines community needs in areas such as: health and well-being, early childhood development, seniors, housing, education and community safety Compiles community data in a comprehensive report with analysis and interpretation that considers historical data

8. A Community Survey: Measures awareness and identifies perceptions about social and family issues that are a part of your United Way’s community impact agenda Develops benchmarking data to be used to evaluate progress and effectiveness of efforts to fulfill the community impact agenda

9. A Donor Survey: Explores what motivates donors to contribute to your United Way, and what impacts loyalty and growth of donors Determines if donors support the United Way mission and embrace the community impact agenda Discovers how timing, communication, the workplace, and other external factors shape contribution decision making among donors

10. An Employer Survey: Explores what motivates employers to hold United Way workplace campaigns and how to maximize relationships with major employers Determines if employer’s support the United Way mission and embrace the community impact agenda Measures satisfaction with United Way workplace campaigns and why some employer’s are reluctant to hold workplace campaigns

11. An Active Community Investor Survey : Understands the awareness and perceptions of how well United Way fulfills its mission Examines what motivates active community investors to donate to United Ways, and why others are not making donations Measures involvement with United Way workplace campaigns and gathers feedback about other programs offered by United Way

12. Your Objectives = Our Priority When we work with a United Way, our first priority is to understand your objectives. What does your organization want to know, and how will the information help your United Way make informed and effective decisions? All of our work is based on a complete understanding of your objectives, and the unwavering commitment to provide the information needed to meet those objectives.

13. Our Advantages We analyze the data collected and develop reasoned, logical conclusions which are presented to you in an easy-to-read format. When we start your project, you will get a specific, guaranteed date of completion. We guarantee our price once the contract is signed. This allows you to budget the cost of your research.

14. For More Information Visit our Website @ www.perspec.com

15. Explore the CD-ROM Resources you will find: A Case Study from a recent project Sample Reports Information about: Who We Are, What We Do

16. Contact Us www.perspec.com E-mail info@perspec.cominfo@perspec.com Phone 269.657.5400 or 800.PCG.9994 Fax 269.657.0500 P.O. Box 496 Paw Paw, Michigan 49079

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