1. MARKETING LISTING CONSULTATION 323.389.5432 Sierus@Trulinerealty.com www.Sierus.Truline.com

2. 323.389.5432 Sierus@Trulinerealty.com www.Sierus.Truline.com TRULINE REAL ESTATE With Truline Realty you get: Realtor Attorneys. Why choose a regular real estate agent when your agent can also be an attorney at no extra charge. Sierus Phillips TRULINE REALTY

3. PHASE ONE 323.389.5432 Sierus@Trulinerealty.com www.Sierus.Truline.com YOUR OBJECTIVES What are your goals? What are your expectations? What is most important to you? POSITIONING | expectations, timing, price Review of Specific Market Market trends and recent market history Months supply of inventory Days on market Timing/Seasonal considerations Assessing inventory and competition Review of Subject Property Distinguishing characteristics Preparations List price and listing term SELLING YOUR HOME | Our Plan We believe strongly that a properly detailed and executed marketing and sale plan achieves the best results for you. The following series of specific actions are divided into three phases, describing what we do to evaluate, prepare, market, negotiate and sell your property for its optimum price.

4. 323.389.5432 Sierus@Trulinerealty.com www.Sierus.Truline.com PHASE ONE | continued PREPARATIONS | getting ready Review of the Plan Marketing Preparations Improvements, alterations, staging Photography Print, media, internet marketing Documentation Documents, plans, inspections, surveys, title Disclosures Monitoring Changes in the Marketplace There are certain things you can do to ensure you have the BEST experience possible. The Agent you choose The Pricing strategy you choose The things you do to prepare your home for sale The Access you give to the property for Showings and Open Houses How you Communicate your needs and wants during the negotiations, escrow and closing process SELLER’S ACTION STEPS

5. PHASE TWO 323.389.5432 Sierus@Trulinerealty.com www.Sierus.Truline.com MARKETING & REPRESENTATION | a proper first impression Executing the Marketing Plan Introducing the Property to the Market Networking to Large Database of Agents, Investors and Potential Buyers Email Marketing Brochure/Flyer Distribution Print Advertising Targeted Mailings Property Website Strategic Internet/Social Media Exposure International Exposure SHOWING THE PROPERTY Broker Previews Open Houses/Private Previews Identifying/Finding Prospects Highlighting Property Features Answering Questions/Handling Objections Knowing the Competition Monitoring Feedback COMMUNICATING WITH YOU Communicating Marketing Efforts Communicating Activity: Hits of the Week Market Activity: New Listings, Price Adjustments, and Sales

6. PHASE TWO | continued 323.389.5432 Sierus@Trulinerealty.com www.Sierus.Truline.com ADJUSTMENTS | changes in the market, changes in our plan Expectations: When Circumstances Change Shifts in Market Revising Our Plan NEGOTIATING Attracting the right offer Qualifying the opportunity Quantifying the variables Multiple offer procedure Protecting your interests Positioning you to win

7. PHASE THREE 323.389.5432 Sierus@Trulinerealty.com www.Sierus.Truline.com ESCROW Creating a timeline Executing the contract Your duties/Our responsibilities Disclosures/Inspections/Contingencies Additional negotiations: Physical and Appraisal Communicating with all parties to ensure a smooth close in a timely manner Preparing to close CLOSING Transitioning you from this property Final documentation Proceeds WORKING TOGETHER AGAIN Staying in touch Keeping you informed A resource for the future Understanding your future needs

8. MARKET ANALYSIS | COMPARABLES 323.389.5432 Sierus@Trulinerealty.com www.Sierus.Truline.com

9. DYNAMIC ONLINE EXPOSURE 323.389.5432 Sierus@Trulinerealty.com www.Sierus.Truline.com Today’s Home Shoppers

10. DYNAMIC ONLINE EXPOSURE 323.389.5432 Sierus@Trulinerealty.com www.Sierus.Truline.com National Association of Realtors 2013 | Profile of Home Buyers 92% of home buyers searched online during their home buying process 42% of home buyers first research the home buying process searching on line

11. STRATEGIC MARKETING PLAN Online Exposure 24/7 through more than 350 of the most popular search Websites. 323.389.5432 Sierus@Trulinerealty.com www.Sierus.Truline.com

12. TECHNOLOGY DRIVEN MARKETING 323.389.5432 Sierus@Trulinerealty.com www.Sierus.Truline.com DYNAMIC ONLINE SOCIAL MARKETING EXPOSURE

13. PRINT MEDIA 323.389.5432 Sierus@Trulinerealty.com www.Sierus.Truline.com LA TIMES EXCLUSIVE SAT/SUN PAGE THE ARGONAUT: LOCAL PUBLICATION MLS CARAVAN EXCLUSIVE: 2 PAGE FEATURE

14. PROPERTY FLYERS

15. CLIENT TESTIMONIALS 323.389.5432 Sierus@Trulinerealty.com www.Sierus.Truline.com