1. Intro Graphic Design PROPERTY OF PIMA COUNTY JTED, 2011 1

2. Discuss with your partner what fonts you like to use most often. Does it differ depending on the purpose of the writing ? Be ready to be called upon. PROPERTY OF PIMA COUNTY JTED, 2011 2

3. OBJECTIVES In this section of class, we will work with the communicative power of type in a variety of ways. 1.Describe font classifications 2.Analyze the use of fonts in the media 3.Create original artwork that focuses on typo PROPERTY OF PIMA COUNTY JTED, 2011 3

4. Font Classifications SERIF Fonts whose letterforms have small elements added to the ends of their main strokes. A more traditional style whose origin dates back to chiseled type in stone. PROPERTY OF PIMA COUNTY JTED, 2011 4

5. Font Classifications SANS-SERIF Fonts whose letterforms do not have serifs and appear more simple and geometric. A modern style which attempts to be more generic and universal. PROPERTY OF PIMA COUNTY JTED, 2011 5

6. Font Classifications Script Fonts that appear to have been hand lettered with a calligraphy pen or brush. Letters connect, flow and are usually inclined. PROPERTY OF PIMA COUNTY JTED, 2011 6

7. Font Classifications DISPLAY Fonts whose letterforms do not conform to a single rule. Design of these letters can be more creative and playful, and is usually used for titles rather than longer sentences that are set in paragraphs. PROPERTY OF PIMA COUNTY JTED, 2011 7

8. Font Terminology PROPERTY OF PIMA COUNTY JTED, 2011 8

9. Vocab Check PROPERTY OF PIMA COUNTY JTED, 2011 9 Which font style is each example using? 1. 2. 3.4.

10. Envelope Distort PROPERTY OF PIMA COUNTY JTED, 2011 10 Use this tool to stretch text into shapes. Access via the button on your control bar, or via Object-> EnvelopeDistort-> Make With Warp *Check the PREVIEW button to see the distortion while you work.

11. Quote Page PROPERTY OF PIMA COUNTY JTED, 2011 11 Bring a quote to life by creating a dynamic one- page layout of it using only type. Save file as: yourname-period-quote.pdf EFFECTIVELY USE THE FOLLOWING: Text tool Transparency Colors (no stroke) Envelope Distort Shapes

12. Typicture PROPERTY OF PIMA COUNTY JTED, 2011 12 Save file as: yourname-period-typicture.pdf TIPS & REMINDERS: Use Layers Hold shift when scaling size up/down Option(alt) click & drag to clone Use at least 20 characters Arrange objects forward & backward using command(ctrl) [ and command(ctrl) [ Select a font and design a picture using only its characters (upper-case, lower-case, numerrals, special characters.)

13. Requirements PROPERTY OF PIMA COUNTY JTED, 2011 13 WORKSHEET(S) Complete this idea development exercise before starting digital designs. REQUIREMENTS: See instructions on page *Remember to save & complete self-evaluation on Work Order. QUOTE PAGE Bring a interesting quote to life via page layout. REQUIREMENTS: Multiple fonts, colors. Envelope distort tool Use entire page. FILENAME: Yourname-period-quote.pdf TYPICTURE A picture made of letters & numbers from a single font REQUIREMENTS: 1 Font, >20 characters No strokes or distortion FILENAME: Yourname-period- typicture.pdf

14. PROPERTY OF PIMA COUNTY JTED, 2010 14 Minute Paper You have one minute to write down the key points of today’s lesson. Be prepared to share.