1. The Hidden “C” in GIS – Maps Gone Bad Rod Bassler, GIS Coordinator North Dakota State Water Commission 2004

2. Cartography Cartography is the art, science, and technology of making maps together with their study as scientific documents and works of art Maps as a Communication Medium Cartographers are not Drafters and Vice Versa Cartographers are not Graphic Artists and Vice Versa

3. Cartography Bad Maps, Bad Maps, What’cha Gonna Do, What’cha Gonna Do When They Come For You? “… Internet map servers are taking map design from the hands of cartographers and the result is the worst kinds of carto-crimes, as I call them. Great data, great idea, terrible execution!" – Martin von Wyss Maps as a Communication Medium

4. Cartography Author Reality Message Encodes Generalize Simplify Classify Exaggerate Symbolize Map Reader DecodesMessage

5. Cartography Why do we use Maps? Maps are popular because: They simplify the complexities of the world They have a strong visual impact They are convenient to use They are considered a credible source of information Maps as a Communication Medium

6. Map Elements Purpose Titles and Subtitles Legends or Keys ScalesText Balance and Layout Symbols Just what are the basic elements of a map?

7. Map Elements 1)DO NOT INCLUDE THE WORD “MAP” IN THE TITLE!!! 2)Keep it simple and about the subject 3)The subtitle should enhance or clarify the title 4)The subtitle should be a smaller type size 5)Should be prominent but not dominant Titles and Subtitles Burleigh County Alien Sitings Burleigh County, North Dakota

8. Map Elements 1)DO NOT USE “LEGEND” AS THE TITLE!!! 2)Should not contain any elements that are not on the map 3)Should be subordinate to the title 4)Describes all the symbols on the map; provide good definitions 5)Layout should be hierarchically and logically structured Map Legend

9. Map Elements Map Legend – An Example

10. Map Elements 1)Is the ratio between two points measured on a map and the corresponding distance measured on the ground 2)A Representative Fraction is unit-less 3)1:24,000 1:63,360 1:100,000 1:126,720 1:500,000 Map Scale – Representative Fraction

11. Map Elements Map Scale – Verbal 1)States the scale definition in simple terms 2)Ex. One Inch Represents One Mile 3)Pay attention to terms such as “Equals”, “Represents”, and “Approximately” 4)1:63,360 – One Inch Represents One Mile 5)1:500,000 – One Inch Represents Approximately Eight Miles (actually 7.891414141 miles)

12. Map Elements Map Scale - Graphic 1)Make sure you have the units displayed 2)Make sure you have a graphical scale on maps that may be reproduced at different scales 3)Use units that are most likely to be used by the reader

13. Map Elements Map Scale - Graphic

14. Map Elements Map Scale – The Layout

15. 1)Type must always be legible and clear; 6 to 8pt type is smallest that should be used 2)Type can have a hierarchical component; bold/dark/larger sizes suggest importance 3)Italicized type can suggest movement 4)Try to space lettering across the entire feature 5)How about coloring the text the same as the symbol you are labeling Typography

16. Typography

17. Typography Type should not fall across a linear symbol, but if necessary the line should be interrupted.

18. Typography Lettering generally should be aligned horizontally and not obliquely. If you cannot align it horizontally, curving the lettering is acceptable. lettering is acceptable.

19. Typography If curved parallels appear on the map, the curvature of the graticule is often strong enough to place the type along graticule is often strong enough to place the type along the parallel.

20. Typography Vertically placed type should be placed so that it can be read from the left side of the page. from the left side of the page.

22. Typography If lettering is on a diagonal, it should be placed so that it will “fall on its feet” if it is swung into the horizontal position.

23. Typography The point symbol should be seen first and its identification should be located to its right.

24. First Second Third Fourth Fifth Sixth Name Leader Name

25. Robinson, et al.

29. Map Layout – Figure/Ground

37. Symbolization Points, Lines, Areas

38. Symbols Points

39. Symbols Lines

40. Symbols Areas

41. Let’s Talk Color

51. Examples of Maps Gone Bad

65. Checklist Has the message been adequately communicated; close your eyes; what’s the first thing that you see when you look at the map; is that what you want the user to see? Has the message been adequately communicated; close your eyes; what’s the first thing that you see when you look at the map; is that what you want the user to see? How intuitive is the symbology? How intuitive is the symbology? Is there excess clutter which distracts from the message? Is there excess clutter which distracts from the message? Is it balanced? Is it balanced? Spelling, Grammatical, Typographical Errors? Spelling, Grammatical, Typographical Errors? Legibility? Legibility? Does the scale on the map match the output? Does the scale on the map match the output? Am I willing to put my name on the map? Am I willing to put my name on the map?

70. Thank you for your attention!! Go make better maps or I’ll come after you with a sharp exacto-knife