1. Rogers

2. Current Issues Evolving customer behavior Highly competitive market, with new entrants Changing Technologies (keeping up)

3. Decisions Evolving customer behavior – Meet customer demands (introducing new products and quadruple bundles) Highly competitive market, with new entrants – Being industry leaders – Customer Service Changing Technologies (keeping up) – Changing our technologies-> to provide quality service to our customers

4. Current Company Situation/SWOT Strength GSM International capabilities/ roaming partnerships Coverage Portable internet Brand Name Singular network Weakness Customer Services Opportunity Growing internet market Threats Competition SWOT

5. Diversified Roger Communications Inc. Wireless – Postpaid Voice, wireless data, prepaid voice

6. Wireless Emerging industry Growth of 1.8% every year Data usage (Smartphone)

7. Internet Gain a higher market share

8. Television Mature industry – High cost to become a market leader Maintain current market share Market VOD Convert analog cable to digital

9. Landline Telephone Declining industry, – 12% ARPU – Future is unclear Lag behind

10. Media Provides 12% of Rogers revenue Unpredictable industry – Increased internet usage Online advertizing estimated to grow by 15% To increase sales: Triple-play – Media, wireless, and wire line

11. Why Wireless? (numbers)

12. Action Plan Integrate wireline with wireless – Quadruple play with a LTO Improve customer service to be uniformed – Retail, call centers, online First movers advantage – Adopt 4G LTE Push Smartphones

13. Action Plant Marketing wireless Tweens Social networking sites TV ads College Students Social networking sites Visit Campuses Businesses Social networking Hotels

14. Recommendations

15. Rogers Conclusion