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We have an app for that! OLA Super Conference Session 429 February 3, 2011 Tom Bentley, Brantford Public Library tbentley@brantford.library.on.ca Good morning
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Selection Development Features Marketing & Monitoring Raising apps for fun and profit !
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BPLs STRATEGIC PLAN Enhance the customer experience through service transformation Enhance the user experience by offering an array of integrated electronic resources Broaden self-serve options for customers Its all part of the plan…
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BPL Technology Plan SOLS webinar on mobile apps in April 2010 Boopsie offered discount to participants SOLS grant to cover cost of installation ($1,000) Seattle & Santa Clara launched Boopsie apps to good reviews So many apps, so little money
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Selected Boopsie BPLs Strategic Plan Discounts from Boopsie & SOLS grant App works on Blackberry, Android & iPhone/iTouch 2500 WLU Brantford students Good reviews
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Cloud based process Created Google Docs account to enter, share and edit information between BPL and Boopsie Cloudy with a chance of apps
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Cloud based process Created Google Docs account to input Cloudy with a chance of apps
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Horizon utility used to upload catalogue via FTP to BPLs external web server Entire catalogue uploaded weekly Some catalogue records required clean-up Utility caused crashes Crashes are app- alling
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Create graphics Graphics for the app: icons, banners, splash image, iTunes Store image Graphics for app channels: catalogue, hours, location,events, Twitter, Facebook, etc. Caution: Graphic images!
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Caution: Graphic images!
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Write promotional copy Name your app: 10-12 characters Blackberry/Android promo copy: 80 characters Blackberry/Android descriptive copy: 325 characters iTunes App Store copy: 4,000 characters To app, or not to app…
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Caution: Graphic images!
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Caution: Graphic images!
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Final Testing & Launch Boopsie tested app to ensure features worked Boopsie submitted app to app stores BPL to Go soft launch in November 2010
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Smart prefix search Library account Hours & location Events calendar Social media links Stylin & Profilin
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nh + wi = Wii NHL Slapshot de + e-b = Dewey the library cat e-book ju + bi + co = Justin Bieber compact disc si + tr + pa + dv = Sisterhood of the Traveling Pants DVD Id like to buy a vowel
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One to one contact Press release BPL Cover to Cover newsletter BPL web page BPL social media
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BPL to Go Usage Nov./Dec. 2010
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bpltogo.boopsie.com
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Nancy Wolf Manager of I.T. nwolf@brantford.library.on.ca Paula Thomlison Manager of Marketing pthomlison@brantford.library.on.ca Lita Barrie CEO, Grimsby Public Library lbarrie@town.grimsby.on.ca For more info….
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Questions? Thank You!
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