2. ACM 97 The Impacts of Information Technology on Business Communications Fernando Flores Founder, Chairman, and CEO of Business Design Associates

3. ACM 97 THE NEXT 50 YEARS OF COMPUTING

4. ACM 97 Copyright 1997 ACM, Association for Computing The files on this disk or server have been provided by ACM. Copyright and all rights therein are maintained by ACM. It is understood that all persons copying this information will adhere to the terms and constraints invoked by ACMs copyright. These works may not be reposted without the explicit permission of ACM. Reuse and/or reposting for noncommercial classroom use is permitted. Questions regarding usage rights and permissions may be addressed to: permissions@acm.org THE NEXT 50 YEARS OF COMPUTING

5. ACM 97 James Burke Master of Ceremonies

6. ACM 97 FERNANDO FLORES

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12. Resources for Speculation Marginal practices Marginal practices

13. ACM 97 Resources for Speculation Marginal practices Marginal practices Fundamental recurrences Fundamental recurrences

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16. Resources for Speculation Marginal practices Marginal practices Fundamental recurrences Fundamental recurrences My background in language and management My background in language and management

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19. Resources for Speculation Marginal practices Marginal practices Fundamental recurrences Fundamental recurrences My background in language and management My background in language and management Help from many good friends Help from many good friends

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21. Transforming business and technology We are also transforming ourselves

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23. We live in the house of language

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25. Cyberspace is always social space

26. ACM 97 Ages of Business 1850 1950 2000 2020 1850 1950 2000 2020 IndustrialNeedsConvenience ? Clerical Paper Information Coordination of Commitments ? Ages of Technology

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28. Business 1950 Technology Needs - People are defined by their desires - Companies are defined by their products - A transaction is the exchange of money for things - Computers tabulate and print transaction records - Databases collect information - Data is transmitted in messages Information Information

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30. 60s dreams about the future of computers More data=more knowledge=more power More data=more knowledge=more power Powerful models replace human intuition and human rationality (AI) Powerful models replace human intuition and human rationality (AI) Knowledge workers feed the machines Knowledge workers feed the machines

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34. Business 2000 Technology Convenience Convenience - Customers expect efficiency and sensitivity to lifestyles - Companies produce satisfaction in networks of commitments - What is sold is the impeccable fulfillment of a flexible bond - The Internet and other networks expand capacity for commitments capacity for commitments - Coordination systems support impeccable management of commitment management of commitment Coordination of Commitments Coordination of Commitments 2020

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37. Impeccable coordination on a global scale Build and manage a network of commitments Build and manage a network of commitments commitment needs to be a central value commitment needs to be a central value Technology supports a new level of complexity Technology supports a new level of complexity

38. ACM 97 Communication is a commitment on time

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44. The language of commitment is universal

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46. Breakdowns appearing in the age of convenience Directionlessness Directionlessness Hyperflexibility Hyperflexibility Scattering of attention (information overload) Scattering of attention (information overload)

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51. Potential Names of this Age Uncertainty Uncertainty Unsettlement Unsettlement Cultivating Concerns Cultivating Concerns Shifting Concerns Shifting Concerns

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54. Business 2000 Technology Shifting Concerns Shifting Concerns - People build identity in networks of alliances and loyalty - People focus identities around concerns that matter - People commit to exploring marginal practices - People create narratives that connect them to traditions - Technology for projecting identities support people in building networks building networks - Storytelling Technology supports people in creating meaningful narratives meaningful narratives Identity in Networks Identity in Networks ?

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58. We need to know ourselves as historical beings We need to be amateur historians We need to be amateur historians We need to be observers of marginal practices We need to be observers of marginal practices We need to be aware of our historicity, our own style We need to be aware of our historicity, our own style

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61. We need to make a choice about what matters to us Enter into strong relationships with those who share our concerns

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63. We need to make a choice about what matters to us Enter into strong relationships with those who share our concerns participate in an ecological web of other enterprises

64. ACM 97 We need to make a choice about what matters to us Enter into strong relationships with those who share our concerns participate in an ecological web of other enterprises Monitor the impeccability around us

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71. James Burke Master of Ceremonies

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80. FERNANDO FLORES