1. CIP Eco-Innovation European Info Day – Brussels – 28 April 2011 Eco-innovation, EACI, European Commission Market Replication Eco-Innovation Unit Judit Fejes CIP Eco-Innovation Call 2011: Market Replication Projects Closing the gap between research and markets

2. Eco-Innovation European Info Day (Brussels, 28 April 2011) 2  Part of the CIP programme in EIP pillar  New services: greening businesses  New processes: cleaner production  New materials  New products What do we do? Eco-innovation – the market replication definition « All forms of innovation reducing environmental impacts and/or optimising the use of resources » Good for business, good for the environment

3. Eco-Innovation European Info Day (Brussels, 28 April 2011) 3  Support innovative ideas which can be turned into ‘marketable’ green products and services  These need incentives to penetrate the market.  Potential for replication and wider application must be demonstrated  Budget ~ €200 million (2008-2013) Eco-innovation market replication projects

4. Eco-Innovation European Info Day (Brussels, 28 April 2011) 4  23 million SMEs in the EU  The backbone of the economy  99% of all enterprises  1/3 world market shares  Yet causing 60-70% of the EU’s industrial pollution Main target group: SMEs

5. Eco-Innovation European Info Day (Brussels, 28 April 2011) 5 How does it work? Key design elements  Risk sharing for green ideas (50%)  Market orientation  Bridging the gap between RTD and commercialisation  Direct funding (no intermediaries)  A kind of public business angels Good for business, good for the environment

6. Eco-Innovation European Info Day (Brussels, 28 April 2011) 6 Key design elements:  Life cycle assessment thinking  Flexible - no partnerships required but EU added value important  Leverage factor and replication crucial  Approximate project size: 1,4 m € total costs Good for business, good for the environment How does it work? Key design elements

7. Eco-Innovation European Info Day (Brussels, 28 April 2011) 7  Materials recycling  Sustainable building products  Food and drink  Water → NEW!  Greening business/ smart purchasing → 38m€ for ~45-50 projects Five priorities  Compared to the 2010 call: resource efficiency transversal priority, new water priority and small fine tuning on the rest

8. Eco-Innovation European Info Day (Brussels, 28 April 2011) 8 Materials recycling  Improve quality of recycled material, better waste sorting and treatment methods  Innovative products using recycled material or facilitating material recycling  Business innovations to strengthen the competitiveness of recycling industries, such as new market structures for recycling products, processes and services

9. Eco-Innovation European Info Day (Brussels, 28 April 2011) 9 Sustainable building products  Construction products and related processes (construction, maintenance, repair, retrofitting or demolition of buildings) that reduce consumption of resources, embodied carbon and production of by-product wastes.  More environmentally friendly construction materials and innovative manufacturing processes. NEW! → Projects on the addition of various types of fly and bottom ashes in concrete and mortar are not covered under this Call

10. Eco-Innovation European Info Day (Brussels, 28 April 2011) 10 Food and Drink Sector  Cleaner and innovative products, including packaging methods and materials aiming at higher resources efficiency, reduction of waste and greenhouse gas emissions, or/and increasing recycling and recovery  New or improved production processes with high water efficiency and improved water quality  Innovative cleaner products, processes and services aiming at reducing the environmental impact of consumption of food and drinks

11. Eco-Innovation European Info Day (Brussels, 28 April 2011) 11 Water  Water efficient processes, products and technologies (reduce water consumption by at least 30%)  Water-free processes.  Water and wastewater treatment: solutions that offer greater efficiency and reduced environmental impact.  Smart distribution systems aiming at the saving of water, chemicals, energy and materials: innovative systems for measuring and adjusting chemical dosing, flow and pumping rates; leakage detection and repair, novel pipe materials etc.

12. Eco-Innovation European Info Day (Brussels, 28 April 2011) 12 Greening business and smart purchasing  Green products and services  Substitution of materials by others leading to a reduced environmental impact  Clean production processes  Re-manufacturing mechanisms and innovative repairing services

13. Eco-Innovation European Info Day (Brussels, 28 April 2011) 13 Performance indicators  Improved environmental performance  Better use of resources  Economic Performance / Market Replication

14. Eco-Innovation European Info Day (Brussels, 28 April 2011) 14 Increasing response to Eco-innovation Calls 200820092010 Proposal Received 134202287 Yearly increase + 50%+ 42% Projects funded 4347~50  Important attention from the market, mainly SMEs  More than 1000 web enquiries answered every year

15. Eco-Innovation European Info Day (Brussels, 28 April 2011) 15 Reaching the target group: more than 65% SMEs! SME LARGE Enterprises Universities/Public/Others Our beneficiaries (Source: call 2010) 81% private sector

16. Eco-Innovation European Info Day (Brussels, 28 April 2011) 16 SME’s breakdown - Beneficiaries Eco-innovation  79% of SME‘s are small and micro companies

17. Eco-Innovation European Info Day (Brussels, 28 April 2011) 17  Fourth Call: 28 April with a closing date of 8 September 2011, 17h00  Electronic submission (EPSS)  Evaluation: end of 2011  First projects start May 2012  50% funding rate of eligible costs  Max 3 years contract duration Call planning 2011

18. Eco-Innovation European Info Day (Brussels, 28 April 2011) 18 http://ec.europa.eu/ecoinnovation Eco-Innovation website as source of information  Newsflash subscription  Call for proposals  Guide for proposers  Frequently asked questions  Grant Agreement and Financial Guidelines  Info days + slides/recordings  Pre-screening: max 2 pages summary  Link to EPSS  Projects database

19. Eco-Innovation European Info Day (Brussels, 28 April 2011) 19 How to Apply for Funding 2011?  A good idea that matches with CIP Eco-innovation objectives  A thorough reading of the Call and the following supporting documents:  Frequently Asked Questions (9 pp)  Guide for proposers (40 pp, explaining all steps)  Application Forms – access through the online submission system EPSS

20. Eco-Innovation European Info Day (Brussels, 28 April 2011) 20 Which are the parts of a proposal? You must use the forms provided:  Part A: Administrational information  Part B: Work description  Part C: Budget and indicators  Annexes  Letters of Intent  Legal documents  Attention: to be successful you need to provide sufficient answers to all award criteria! Follow the structure of the forms, expecially Part B/C

21. Eco-Innovation European Info Day (Brussels, 28 April 2011) 21 How will proposals be evaluated?  Fair and equal treatment of all proposers:  Based on the criteria announced in the Call  Confidential process, no conflicts of interest  Independent external experts as advisers  Transparency: You will receive a feedback on your proposal arguing each award criterion and its score  Four successive checks: 1.Eligibility criteria (yes/no) 2.Exclusion Criteria (yes/no) 3.Selection criteria (yes/no) 4.Award criteria (scores with thresholds)

22. Eco-Innovation European Info Day (Brussels, 28 April 2011) 22  Relevance of the action (7 of 10): alignment with Call priorities and environmental policies, innovation, substantial environmental benefits & SMEs  Quality of the proposed actions (6 of 10): Soundness and coherence of project from a technical perspective  Impact on target audience (6 of 10): Replication during and after the project, exploitation & business approach  Budget and cost-effectiveness (6 of 10): appropriate level of effort per task/partner, justified costs, notably equipment/ co-financing  European added value (6 of 10) Call for proposals 2011: Award Criteria You need to reach the threshold of each criterion (x of 10) and a total threshold of at least 34

23. Eco-Innovation European Info Day (Brussels, 28 April 2011) 23 No formal criterion on international partnership. However, European added value of Eco-Innovation projects is part of the award criteria:  Value generated by the project being a EU-funded project as compared to local, regional & national actions  EU dimension of the market barriers  Level of European cooperation in the project

24. Eco-Innovation European Info Day (Brussels, 28 April 2011) 24 Application is only possible online  EPSS: Electronic Proposal Submission System  Link to be followed via the CIP Eco-innovation website  Submission of proposals only electronically and using the application forms  Deadline is 8 September 2011, h 17:00:00 Brussels time straight. Even one second too late will not be accepted!

25. Eco-Innovation European Info Day (Brussels, 28 April 2011) 25 Timeline : from proposal to signature of Grant Agreement Project implementation Call for proposals Evaluation of proposals Contract negotiation 8 September 2011 January 2012 May 2012 28 April 2011

26. Eco-Innovation European Info Day (Brussels, 28 April 2011) 26 Realistic costing is required !  Direct staff costs – hourly costs must equal actual salary (from pay slips) + social charges Be sure you can substantiate staff costs (eg: copies of payslips)  Equipment and infrastructure (depreciated, only parts for innovative action)  Sub-contracts to specialised professionals but not core tasks – up to 35% of total eligible costs  Meetings and travel – budget should be reasonable  Other specific cost (not: electricity & gas)  7% of the total eligible direct costs for overheads/indirect costs

27. Eco-Innovation European Info Day (Brussels, 28 April 2011) 27 Co-financing  Funding from EU tax payers must be justified – Why EC money instead of local/regional/national funding?  Explain WHY you (or others) are willing to co-finance the action  State clearly the status of negotiations in case of an application for co-financing from a 3 rd party  Income e.g. generated by selling of your eco- innovative product, can be used as co-financing – but you cannot generate profit

28. Eco-Innovation European Info Day (Brussels, 28 April 2011) 28 Writing your proposal (things to do) I  Provide answers to all award criteria  Create a clear picture of what you want to do and how  Business case with clear view on the market already during the development of the project  Include clear flow charts regarding processes  Realistic time planning – account for the time needed for permits (environmental / construction etc)

29. Eco-Innovation European Info Day (Brussels, 28 April 2011) 29 Writing your proposal (things to do) II  Quantify! Measure the performance of your project using the indicators table: Realistic, but ambitious targets  Estimate appropriate efforts for each partner and each work package throughout the proposal  Choice of partners and subcontracting is clearly explained, and their skills fit with the allocation of tasks in the work packages  Ensure that you have attached the correct files when submitting your proposal

30. Eco-Innovation European Info Day (Brussels, 28 April 2011) 30 Writing your proposal (things not to do)  Do not submit a research project  Do not submit an energy project  Do not forget the LCA perspective (Life cycle assessment) when describing the environmental benefits  Replication is not the same as dissemination. Exploitation is not the same as dissemination. Please distinguish potential from realities during the project  Do not wait too long with submitting your proposal – you can always replace earlier versions

31. Eco-Innovation European Info Day (Brussels, 28 April 2011) 31 IPR and Partners finder  Enterprise Europe Network: Partners Finder  Free service by the European Commission to assist with the protection of IPR: http://www.ipr-helpdesk.org/home.html http://www.ipr-helpdesk.org/home.html http://www.enterprise-europe-network.ec.europa.eu/index_en.htm

32. Thank you very much For questions: contact our mailbox at eaci-eco-innovation-enquiries@ec.europa.eu In >95% we reply within 14 days!