1. Principles of Management
Ethics in CRM
Principles of Management

2. Definitions Informed Consent Integrity
Consent given after being provided with fair and full disclosure of all the facts necessary to make an intelligent decision after weighing the relative pros and cons of the situation and the possibility of realistic alternatives.
Integrity
Steadfast adherence to a strict moral or ethical code; the state of being unimpaired; soundness.

3. Trust Unethical behavior by businesses erodes customer loyalty
Building trust helps avoid unethical behaviors
Trust is earned over a period of time but can be lost a lot quicker
Source:

4. Source: http://www.businessassyst.com/Papers.html
Loyalty
Gaining knowledge of and understanding customers = building brand loyalty
Increase in customer loyalty programs
Cost justification
Source:

5. Ethical Issues & Information
Information is precious property
Companies take great measures to ensure their customers’ privacy
Trust is lost if privacy is breached

6. Let’s Just Share
Information gained by one department takes on a proprietary nature – we found it, we own it
Customers releasing their information to one department may not have given permission for that information to be shared
Trust

7. Information Selling
Personal information one company gains is oftentimes sold to another company
Check to see before you give out your personal info if the company does so
Sometimes companies use your own information to heavily market new products to you without your consent

8. Impact Poor or unethical privacy practices spell disaster for business
It takes longer and costs more money to recover lost customers