1. GAD101 and the Holy Grail

2. Advocate Air Traffic Controller Analyst Event Coordinator FundraiserLeaderMediatorMotivator Ninja Attack Dog Spokesperson Therapist Whatever our associations needs us to be What is a GAD?

3. Govt. Staff Your Boss C.A.R. / NAR Directors Elected / Appointed Officials GA / PAC members AOR Board Members Other GADs Key Contacts FPCs Our Members Media C.A.R. / NAR Staff Who do we work with?

4. Build relationships Identify and track issues Translate information Offer advice Attend State / NAR meetings Inform and mobilize members Cultivate leaders Close the loop Make our members rock stars Anything our association needs us to do What do we do?

5. Daily Answer the phone/emails Monitor the media Translate info for members/elected Build/maintain relationships Weekly Review CC / PC meeting agendas Publish a newsletter Monthly Organize/attend committee meetings Attend association Board meetings Annually Organize/attend Legislative Day Organize/attend NAR Mid-Year Core Standards compliance As Needed Make presentations Visit real estate offices Write articles/blog posts/etc. Attend mixers Attend State business meetings Interview candidates Organize / manage campaigns Prepare PAC request documents Promote State and NAR CFAs Organize / manage fundraising events Apply for grants Testify! Rally the troops Compromise Put out fires The Job Description

6. Campaign / Elected Staff vs. Local AOR GAD StuffCampaign / Elected StaffGAD Your Audience Issues Goal Fundraising Resources Co-Worker Experience Office Dynamic Your Future Your Elected, ConstituentsMembers, Public, Media, Voters Unlimited issuesReal estate-related issues Help your elected succeedHelp your members succeed Campaign? Yes! Elected Staff? Maybe.Yes! Co-Workers, Volunteers, PartyVolunteers, NAR, CAR, local resources Co-workers have similar backgroundsCo-workers have diverse backgrounds Co-workers understand your jobCo-workers unsure about you Term LimitsPotential long-term employment

7. GAD Protocol and Opportunities REALTOR ® associations are member-centric C.A.R. meetings: GADs in support role only Make your members rock stars Get involved in the GAD Nation

8. Member Mobilization AKA: The Holy Grail

9. Voting Communicating Investing What is Member Mobilization? Create Awareness Issues Candidates Illustrate Consequences Profession Clients Inspire Action Voting Communicating Investing

10. Who needs mobilizing? GAD Key Contacts, FPCs, GAC Your Boss AOR Officers AOR Board of Directors Marketing Meetings General Membership

11. Member Mobilization 201 WIIFM? Transaction roadblock vs. carpool lane Client Relationships: The REALTOR® as Genius Hero Mobilization = Sustainable Govt. Affairs Program

12. Now it’s YOUR turn

13. David Stark Public Affairs Director Bay East Association of REALTORS® (925) 730–4068 davids@bayeast.org If you want to chat: