1. Introducing… Mark Renner

2. Introducing… Mark Renner Mark was given his nickname of being “Mr. Omaha by Children’s Hospital

3. Introducing… Mark Renner Mark was given his nickname of being “Mr. Omaha by Children’s Hospital Grew up in Real Estate – Father owned Real Estate Company

4. Introducing… Mark Renner Mark was given his nickname of being “Mr. Omaha by Children’s Hospital Grew up in Real Estate – Father owned Real Estate Company A graduate of the University of Nebraska-Lincoln, B.S. in Economics

5. Introducing… Mark Renner Mark was given his nickname of being “Mr. Omaha by Children’s Hospital Grew up in Real Estate – Father owned Real Estate Company A graduate of the University of Nebraska-Lincoln, B.S. in Economics IBM Computer Marketing Representative – first job before Real Estate

6. Mark Renner & Taking Your Home To Market

7. Seller’s Goals Best Price

8. Seller’s Goals Best Price Shortest Time Possible

9. Seller’s Goals Best Price Shortest Time Possible Least Amount of Inconvenience

10. We Offer… Bigger Market

11. We Offer… Bigger Market Better Market

12. We Offer… Bigger Market Better Market Greater Know-How

13. Bigger Market Extensive Local Marketing

14. Bigger Market Extensive Local Marketing Mail to Neighbors

15. Bigger Market Extensive Local Marketing Mail to Neighbors Mail to Move-Up Neighborhoods

16. Bigger Market Extensive Local Marketing Mail to Neighbors Mail to Move-Up Neighborhoods 85% Of All Buyers Start on the Web

17. www.NPDodge.com Most web visits of any Real Estate Company Web Site in Omaha

18. www.MarkRenner.com An in depth resource of Real Estate Information

19. www.MarkRenner.com Your Home Information

20. www.MarkRenner.com Your Home Information Your Community Information

21. www.MarkRenner.com Your Community Information

22. www.MarkRenner.com Your Community Information Schools

23. www.MarkRenner.com Your Community Information Schools

24. www.MarkRenner.com Your Community Information Schools

25. www.MarkRenner.com Your Community Information Shopping

26. www.MarkRenner.com Your Community Information Recreation

27. www.MarkRenner.com Your Community Information Health Care

28. www.MarkRenner.com Your Community Information Demographics

29. www.MarkRenner.com A Photo Slide Show of your home is emailed to Every Agent in The Multiple Listing System.

30. Better Market Relocation Network is Largest in the Nation

31. Better Market Relocation Network is Largest in the Nation Our Sales Price to List Price % is the best in the Omaha Market

32. Better Market MLSMark Average Days On Market 7059 Average List to Sales price Ratio 97.1%97.2% Sale Conversion Ratio 91.5%100%

33. Better Market MLSMark % of Listings Taken that Sold During the Listing Period 54.95%98.5%

34. Easy Exit Listing Agreement

35. Greater Know-How Home Enhancement

36. Greater Know-How Home Enhancement Negotiation Expertise

37. Greater Know-How Home Enhancement Negotiation Expertise Smooth Transaction

38. Greater Know-How Home Enhancement Negotiation Expertise Smooth Transaction Testimonials

39. Home Enhancement Staging

40. Home Enhancement Staging Special Reports

41. Home Enhancement Staging Special Reports Contractor

42. Negotiation Expertise 35 Years Experience

43. Negotiation Expertise 35 Years Experience Negotiated Thousands of Contracts

44. Negotiation Expertise Call Agent and thank them for their hard work

45. Negotiation Expertise Call Agent and thank them for their hard work I want to enroll the agent

46. Negotiation Expertise Call Agent and thank them for their hard work I want to enroll the agent Make it a win-win, not a confrontational experience

47. Negotiation Expertise At this point, I show you, the Seller, a snapshot of the market…houses sold and houses currently in competition with you.

48. Negotiation Expertise Together we determine a counter offer that proves your house is the best house at that price in the entire area

49. Negotiation Expertise Attach Comparables to Counter Offer

50. Negotiation Expertise Attach Comparables to Counter Offer I will put cover letter on the counter offer covering a few items:

51. Negotiation Expertise Items in Cover Letter with Counter Offer 1.Thank the buyers for their offer. 2.Let buyers know their agent is working hard for them and has earned my respect.

52. Negotiation Expertise Items in Cover Letter with Counter Offer 3. Letting them know that our counter offer, based on the evidence attached, makes the property the best house on the market for this price.

53. Negotiation Expertise Items in Cover Letter with Counter Offer 4. Letting them know that the sellers are very thankful for the offer and want to insure that all parties are pleased with the contract and want to create a win-win.

54. Negotiation Expertise Did the other agents you may have interviewed demonstrate their skill and understanding in this area?

55. Negotiation Expertise Would you agree the ability to negotiate could get you 2 or 3 % more for your home.

56. Negotiation Expertise Isn’t this really what you are paying for?

57. Smooth Transaction Contract Acceptance thru Closing 1.Negotiate the sale

58. Smooth Transaction Contract Acceptance thru Closing 1.Negotiate the sale 2. Be certain Buyer is qualified – require a “Pre- Approval Letter” not a “Pre-Qualified Letter”.

59. Smooth Transaction Contract Acceptance thru Closing 1.Negotiate the sale 2. Be certain Buyer is qualified – require a “Pre- Approval Letter” not a “Pre-Qualified Letter”. 3. Counsel with Buyer’s Mortgage Loan Officer.

60. Smooth Transaction Contract Acceptance thru Closing 1.Negotiate the sale 2. Be certain Buyer is qualified – require a “Pre- Approval Letter” not a “Pre-Qualified Letter”. 3. Counsel with Buyer’s Mortgage Loan Officer. 4. Set up Inspection time –Review with Buyer’s Agent that the inspection is to determine “Material Defects” not cosmetic items.

61. Smooth Transaction Contract Acceptance thru Closing 5.Review Inspection Report and make recommendations as to which repairs, if any, you the seller, should do.

62. Smooth Transaction Contract Acceptance thru Closing 5.Review Inspection Report and make recommendations as to which repairs, if any, you the seller, should do. 6. Arrange for contractor, at seller’s request, to bid and make repairs as per agreed items from the Inspection Report.

63. Smooth Transaction Contract Acceptance thru Closing 7.Arrange for termite/wood destroying insect inspection.

64. Smooth Transaction Contract Acceptance thru Closing 7.Arrange for termite/wood destroying insect inspection. 8. Review termite/wood destroying insect inspection report and report to seller.

65. Smooth Transaction Contract Acceptance thru Closing 7.Arrange for termite/wood destroying insect inspection. 8. Review termite/wood destroying insect inspection report and report to seller. 9. Set appointment for appraisal of property

66. Smooth Transaction Contract Acceptance thru Closing 10.If property does not appraise, provide Appraiser with comparables and work to get appraisal value to equal purchase price.

67. Smooth Transaction Contract Acceptance thru Closing 10.If property does not appraise, provide Appraiser with comparables and work to get appraisal value to equal purchase price. 11.Review Title Insurance Commitment and assist Title Company in removing any potential problems with the Seller providing clear title to the property at closing.

68. Smooth Transaction Contract Acceptance thru Closing 12.Review closing figures and inform sellers of any irregularity in charges.

69. Smooth Transaction Contract Acceptance thru Closing 12.Review closing figures and inform sellers of any irregularity in charges. 13. Follow through to be certain Closing is accomplished in a timely manner.

70. My Job? Test The Market

71. Pricing Strategy Too Low

72. Pricing Strategy Too Low Too High

73. Pricing Strategy Too Low Too High Competitive

74. What we want to do is price it within the competition.

75. Competitive What we want to do is price it within the competition. We want to look at homes similar in size and area and make certain we price it in that range.

76. Market Conditions Let’s Examine Why Initial Pricing is so VERY IMPORTANT!!

77. Market Conditions

78. # of Sales since 2000 are up 41%

79. Market Conditions # of Listings since 2000 are up 116%

80. Activity During First 3 Weeks of the Listing This is because the showings include those buyers already in the market

81. Elements of the Market Analysis Expireds………Market Rejects Solds……………Past History For Sale Now….Competition

82. Let’s Get Started!