2. 2 Business Intelligence with the world’s most popular business productivity suite and most widely deployed information platform IT management & developer productivity Empower Your People Improve Organizational Effectiveness Increase IT Efficiency Trusted, scalable & secure Alignment, accountability & ownership Collaborative across your value chain Familiar interface & tools you own today Self-service access & insight

3. 3 IT management & developer productivity Empower Your People Improve Organizational Effectiveness Increase IT Efficiency Trusted, scalable & secure Alignment, accountability & ownership Collaborative across your value chain Familiar interface & tools you own today Self-service access & insight Business Intelligence with the world’s most popular business productivity suite and most widely deployed information platform

4. 4 IT management & developer productivity Empower Your People Improve Organizational Effectiveness Increase IT Efficiency Trusted, scalable & secure Alignment, accountability & ownership Collaborative across your value chain Familiar interface & tools you own today Self-service access & insight Business Intelligence with the world’s most popular business productivity suite and most widely deployed information platform

5. Business User Experience Business Collaboration Platform Information Platform Analysis Services Reporting Services Integration Services Master Data Data Mining Services Data Warehousing Integrated Content and Collaboration Thin Clients Dashboards BI Search Content Management Compositions Familiar User Experience Self-service Access and Insight Data Exploration and Analysis Predictive Analysis Data Visualization Contextual Visualization

7. Capitalize on Existing Reports Reusing common report elements helps to accelerate report creation, cut down costs, and increase end-user adoption. SharePoint provides the central location for users to access a library of existing reports and identify desired reusable content.

9. Report Item Data Source Dataset Parameter Shared Data source Shared Dataset

12. Finding report parts Searching the report server Search by any attribute Filter search by author, date, type, etc. Keep reports in sync Report parts managed by server Report builder automatically checks to see if newer copy exists upon opening of report You opt into accepting the updated report items

14. Treat report parts as building blocks Publish report parts for information workers to personalize Give users choice and flexibility – build report items from shared datasets or edit existing parts Re-use & repurpose existing report assets rather than recreate Retain control over data access Create datasets for users to consume, control the query Preset filters and parameters in query further controlling access to underlying data

18. Introduction of two new objects on the server Security for report parts and shared datasets follow existing pattern View dependent items Configure caching of shared datasets

20. www.microsoft.com/teched www.microsoft.com/learning http://microsoft.com/technet http://microsoft.com/msdn

22. Sign up for Tech·Ed 2011 and save $500 starting June 8 – June 31 st http://northamerica.msteched.com/registration You can also register at the North America 2011 kiosk located at registration Join us in Atlanta next year