1. Creative Commons, Copyright and Education Part 3. Introduction to Creative Commons Rowan Wilson OUCS November 2009

2. First some history…

3. Image courtesy of mlinksva taken from http://www.flickr.com/photos/mlinksva/3861200140/ Reused under the Creative Commons Attribution 2.0 Generic License

4. Founded in 1985 by Richard Stallman Designed to push back against increased enclosure of software source code “I could have made money this way, and perhaps amused myself writing code. But I knew that at the end of my career, I would look back on years of building walls to divide people, and feel I had spent my life making the world a worse place.” Created the GNU General Public License (GPL), which allowed free redistribution and modification of the source code it covered to anyone A condition of the GPL is that if you use GPL’d code in your program, your program must also be GPL (infective/viral/copyleft)

5. Image courtesy of Robert Scoble taken from http://www.flickr.com/photos/scobleizer/2236177028/http://www.flickr.com/photos/scobleizer/2236177028/ Reused under the Creative Commons Attribution 2.0 Generic License

6. Founded in 2001 by Prof Lawrence Lessig at the University of Stanford Designed to push back against increased enclosure of ‘intellectual commons’ Six ‘general’, regionalised licences for easy sharing of rights in content A suite of machine-, human- and lawyer-readable licences Some cool icons

7. What are the conditions? Attribution Author must be acknowledged on all copies and adaptations of the work, including a link to the original version of the work

8. What are the conditions? Non-commercial The work can only be used for non-commercial purposes

9. What are the conditions? No Derivatives The work can only be distributed in its original form; no adaptations or translations can be made

10. What are the conditions? Sharealike The work can be modified and adapted, but the entire resulting work (including new material added by the adaptor) must be distributed under the same sharealike licence

11. What are the six licences?

12. Why regionalize? Unlike the authors of the GPL, the Creative Commons project decided that they would try to adapt their licences to the world’s differing legal jurisdictions to help ensure enforceability The UK has two sets – England & Wales and Scotland The former were created here in Oxford by a project at Wolfson College Regionalisation does not mean that you can only use resources under your local regionalized licence

13. What does adaptation mean? Changes made to the work itself Some examples –Re-use in educational material –Sampling your voice to use in electronic music –Incorporating still or moving images into a Youtube video Re-use must avoid ‘derogatory treatment’ meaning adaptation that risks having a detrimental effect on your reputation Syncing music to video represents an adaptation of both

14. What is a collective work? A work in which a series of unmodified works appear side by side Think of an anthology Even works that do not allow derivatives can be aggregated into a collective work, provided each work is not altered in itself and is not ‘contained’ within a larger single work.

15. How do I attribute? The author may have specified precisely how they wish to be attributed – always check Otherwise… Keep intact all copyright notices for the Work and give the original author 'credit reasonable to the medium' Convey the title of the work if supplied Include an URL for the work as long as the version of the work at the URL includes ownership and licensing information In an adaptation explain the use made of the work and credit the original author as prominently as the adapter Credit may be implemented 'in any reasonable manner'

16. How do I publish? http://www.creativecommons.org provides a web-based tool for applying CC licences to web resourceshttp://www.creativecommons.org Make sure the material is actually yours to publish Be wary of using logos that might be trademarks (except in attribution contexts)

17. Final Thoughts Unauthorised re-use is a fact of life Creative Commons at least allows a creator to state how they feel about copying and re-use in a well understood form Could you benefit from other people’s CC material? Where do you fall on the continuum of openness?

18. Some questions You want to include a photograph of Richard Stallman in a presentation you are doing on Creative Commons. You find one on Flickr under a Creative Commons Attribution 2.0 Licence that needs some cropping. 1)Does the licence allow you to crop and reproduce the image? 2)What information (if any) do you need to include with the image?

19. Some questions If the image of Stallman had instead been under a Attribution-Share-alike 2.0 Licence… 1)Would that licence allow you to crop and reproduce the image? 2)Are there any other steps you’d need to take to be in compliance with the licence terms?

20. Some questions You want to publish and sell a periodical consisting of complete Creative Commons-licensed articles by third parties. For each of these licences, say if an article under that licence could be used… 1)Attribution 2)Attribution-NonCommercial 3)Attribution-NoDerivs