1. Summary of 2008 EOSDIS User Survey & EOSDIS Outreach Carol.L.Boquist@nasa.gov HDF & HDF-EOS Workshop Aurora, CO 10/16/2008 Carol.L.Boquist@nasa.gov HDF & HDF-EOS Workshop Aurora, CO 10/16/2008

2. American Customer Satisfaction Index  ACSI is the #1 national economic indicator of customer satisfaction.  Over 40 industries and 200 organizations covering 45% of the U.S. economy use the ACSI.  Over 70 U.S. Federal Government agencies measure more than 120 programs/services using the ACSI.  The survey is conducted by CFI Group under a contract with the Department of Treasury's Federal Consulting Group, Executive Agent in government for the ACSI.  Department of Treasury works with OMB to ensure adherence to applicable Federal regulations such as the Privacy Act and the Paperwork Reduction Act.  ACSI is the #1 national economic indicator of customer satisfaction.  Over 40 industries and 200 organizations covering 45% of the U.S. economy use the ACSI.  Over 70 U.S. Federal Government agencies measure more than 120 programs/services using the ACSI.  The survey is conducted by CFI Group under a contract with the Department of Treasury's Federal Consulting Group, Executive Agent in government for the ACSI.  Department of Treasury works with OMB to ensure adherence to applicable Federal regulations such as the Privacy Act and the Paperwork Reduction Act.

3. Survey Questions Challenge is to cover the The survey contains comment fields and three types of questions:  Rating questions for the ACSI and EOSDIS models  Non-modeled rating questions  Demographic questions A series of questions are asked for each of the 5 elements of the EOSDIS model:  Product search  Product satisfaction  Delivery  Product quality  Customer support CFI’s methodology quantifiably measures and links satisfaction levels to performance and prioritizes actions for improvement.

4. Survey Questions Questions need to keep up with changing technology  Refine, add, eliminate questions  But keep the model the same Survey has changed slightly each time  The standard questions measuring satisfaction are the same  2008 survey was shorter Questions need to keep up with changing technology  Refine, add, eliminate questions  But keep the model the same Survey has changed slightly each time  The standard questions measuring satisfaction are the same  2008 survey was shorter The challenge is to keep the survey short enough so users are willing to respond, yet long enough to reflect the complexity of the data and understand the needs of the diverse user community.

5. EOSDIS Data Centers Alaska Satellite Facility DAAC–ASF DAAC www.asf.alaska.edu Synthetic Aperture Radar (SAR) Products, Sea Ice, Polar Processes, Geophysics Crustal Dynamics Data Information System–CDDIS http://cddis.gsfc.nasa.gov Space Geodesy Global Hydrology Resource Center–GHRC http://ghrc.nsst.nasa.gov/ Hydrologic Cycle, Severe Weather Interactions, Lightning, Atmospheric Convection Goddard Earth Sciences Data and Information Services Center–GES DISC http://disc.gsfc.nasa.gov Global Precipitation, Solar Irradiance, Atmospheric Composition, Atmospheric Dynamics, Global Modeling Land Processes DAAC–LP DAAC http://LPDAAC.usgs.gov Surface Reflectance, Land Cover, Vegetation Indices Level-1 Atmospheres Archive and Distribution System (LAADS)–MODAPS http://ladsweb.nascom.nasa.gov MODIS Level-1 and Atmosphere Data Products NASA Langley Research Center Atmospheric Science Data Center–LaRC ASDC http://eosweb.larc.nasa.gov Radiation Budget, Clouds, Aerosols, Tropospheric Chemistry National Snow and Ice Data Center DAAC–NSIDC DAAC http://nsidc.org Snow and Ice, Cryosphere, Climate Interactions, Sea Ice Oak Ridge National Laboratory DAAC–ORNL DAAC http://www.daac.ornl.gov Biogeochemical Dynamics, Ecological Data, Environmental Processes Ocean Biology Processing Group http://oceancolor.gsfc.nasa.gov Ocean Biology, Sea Surface Temperature, Biogeochemistry Physical Oceanography DAAC–PO.DAAC http://podaac.jpl.nasa.gov Sea Surface Temperature, Ocean Winds, Circulation and Currents, Topography and Gravity Socioeconomic Data and Applications Center–SEDAC http://sedac.ciesin.columbia.edu Human Interactions, Land Use, Environmental Sustainability, Geospatial Data, Multilateral Environmental Agreements Atmosphere Data Products

6. 2006 72 78 71 74 76 82 73 78 2005 2007 75 73 Ideal How close does [DAAC] come to the ideal organization? Overall satisfaction How satisfied are you with the data products and services provided by [DAAC]? Expectations To what extent have the data products and services provided by [DAAC] fallen short of or met your expectations? ACSI 79 73 75 2004 80 2008 77 74 75 81 ACSI Survey Results 71

7. Survey Comparison Year Dates in Field Responses Used ACSI 20044/29-5/19101675 20056/28-7/20126378 20068/30-9/20285774 20079/4-10/1229175 20088/27-9/19260177

8. Format Questions In what format were your data products provided to you? What format would/do you prefer?

9. Results by Format

10. ESDIS Outreach Main message: We have data and tools to use the data NASA EOS and other Earth system science data - managed, archived, and distributed by the EOSDIS data centers  Target the Earth science community  Increase number of new users  Promote interdisciplinary use by existing users Larger message: Significance of NASA Earth science data  Attract the commercial and applications community  Excite educators and students  Interest the general public Communicate the availability, accessibility, sources, and the value of NASA’s contributions in Earth system science research by highlighting NASA EOS data information, data products, data resources and data handling tools Purpose: Tell people about us (EOSDIS)!

11. ESDIS Opportunities Bldg 32 ProjectData/Info. Providers Partnerships REASONS Building 32 entrances, hallways, gallery, ops area Flags, Displays, Posters, Charts Data provider web pages ASF CDDIS GES DISC GHRC LaRC LPDAAC MODAPS/LAADS NSIDC OCBP ORNL PO.DAAC SEDAC Products Blue book (color) DSR sheets (one-color) What’s New (b/w) Targeted posters Animations One page/tri-fold fact/info sheet (ESDIS EDG, HDF-EOS, etc.) Outreach web pages Cross data center web pages (nasadaacs) DAAC Annual Web pages NASA HQ Mgrs. GSFC Mgrs. NASA and GSFC employees, contractors Potential employees Potential data users General public Weeklies Monthlies Special requests Nuggets Posters for tours Web pages One page fact sheet Conferences and Special Events OneNASA (SMD) OneData (ESDIS booth) Cross data center Info providers web pages GCMD WIST/ECHO EMS HDF-EOS

12. ESDIS Opportunities Bldg 32 ProjectData/Info. Providers Partnerships REASONS Building 32 entrances, hallways, gallery, ops area Flags, Displays, Posters, Charts Data provider web pages ASF CDDIS GES DISC GHRC LaRC LPDAAC MODAPS/LAADS NSIDC OCBP ORNL PO.DAAC SEDAC Products Blue book (color) DSR sheets (one-color) What’s New (b/w) Targeted posters Animations One page/tri-fold fact/info sheet (ESDIS EDG, HDF-EOS, etc.) Outreach web pages Cross data center web pages (nasadaacs) DAAC Annual Web pages NASA HQ Mgrs. GSFC Mgrs. NASA and GSFC employees, contractors Potential employees Potential data users General public Weeklies Monthlies Special requests Nuggets Posters for tours Web pages One page fact sheet Conferences and Special Events OneNASA (SMD) OneData (ESDIS booth) Cross data center Info providers web pages GCMD WIST/ECHO EMS HDF-EOS

13. Reference Documentation Contents include: Remote sensors Data terminology Data Centers How to find and get data Data tools http://outreach.eos.nasa.gov

14. Questions?