1. AIRBUS Presentation Business Policy (MGMT 690)
Presented to: Dr. Ozelli
Presented by : Rajiv Sundar
Anagha Borawake
Amit Gutha
Shilpa Gupta
Robinson Cotney
Krupal Thakkar

2. History
Airbus was established in 1970 as an European consortium of French, German and later, Spanish and U.K companies.
The two full partners in the original consortium were Aerospatiale for France and Deutsche Aerospace for Germany.
In 1971 CASA of Spain became a full member of the GIE. (GIE moved to Toulouse in 1974.)
In 1979 British Aerospace became a full partner.

3. History (Continued)
Airbus’ first aircraft, the A300B, was launched at the 1969 Paris air show.
1974, the A300 had been certified on budget and ahead of schedule.
1975, Airbus had 10 per cent of the market and a total of 55 aircraft on order.
1979, Airbus had 256 orders from 32 customers and 81 aircraft in service with 14 operators.

4. Development YEAR MONTH HIGHLIGHT 1969 MAY A300
1970 DECEMBER CREATION OF AIRBUS INDUSTRY
1972 OCTOBER A300 FIRST FLIGHT
1974 MAY A300B2 ENTRY INTO SERVICE
1975 JUNE A300B4 ENTRY INTO SERVICE
1978 JULY A310 LAUNCH
AUGUST A300B4 CONVERTIBLE PASSENGER/ CARGO
1980 DECEMBER A SERIES GO-AHEAD
1982 APRIL A310 FIRST FLIGHT

5. Development (Continued)
YEAR MONTH HIGHLIGHT
1983 MARCH A GO-AHEAD
JULY A FIRST FLIGHT
1984 MARCH A320 LAUNCH
1985 DECEMBER A ENTRY INTO SERVICE
1987 FEBRUARY A320 FIRST FLIGHT
JUNE A330/A340 LAUNCH
DECEMBER A R FIRST FLIGHT
1988 FEBRUARY A320 CERTIFICATE
MARCH A320 DELIVERY
1989 NOVEMBER A321 LAUNCH

6. Development (Continued)
YEAR MONTH HIGHLIGHT
1991 OCTOBER A340 FIRST FLIGHT
1992 NOVEMBER A330 FIRST FLIGHT
DECEMBER A340 CERTIFICATION
1993 JANUARY A340 FIRST DELIVERY
MARCH A321 FIRST FLIGHT
JUNE A319 LAUNCH
OCTOBER A330 CERTIFICATION
DECEMBER A330 FIRST DELIVERY
A321 CERTIFICATION
1994 JANUARY A321 FRIST DELIVERY
SEPTEMBER A ST FIRST FLIGHT
1995 JANUARY A319 FIRST FLIGHT
SEPTEMBER A ST CERTIFICATION
NOVEMBER A LAUNCH

7. Development (Continued)
YEAR MONTH HIGHLIGHT
1996 JANUARY A ST ENTRY INTO SERVICE
APRIL A319 CERTIFICATION
A319 FIRST DELIVERY
1997 JUNE A /600 LAUNCH
A319 CORPORATE JET LAUNCH
1999 APRIL A318 LAUNCH
2001 JANUARY AIRBUS INTEGRATED COMPANY
APRIL A FIRST FLIGHT
2002 JANUARY A318 FIRST FLIGHT
FEBRUARY A FIRST FLIGHT
APRIL A380 (WORK IMPLEMENTATION)
MAY A CERTIFICATION
AUGUST A ENTRY INTO SERVICES
DECEMBER A CERTIFICATION

8. OWNERSHIP STRUCTURE SIMPLIFIED JOINT STOCK COMPANY UNDER FRENCH LAW
EADS (EUROPEAN AERONAUTIC DEFENCE & SPACE COMPANY)
AEROSPATIALE MARTA SA of FRANCE
DAIMLER CHRYSLER AEROSPACE AG of GERMANY
CONSTRUCCIONES AERONAUTICS SA of SPAIN
BAE SYSTEMS
U.K BASED

10. SBU’S STRUCTURE

11. FAMILY STRUCTURE

12. AIRBUS MILITARY

13. GEOGRAPHIC STRUCTURE OPERATIONS: SUBSIDIARIES FRANCE GERMANY U.K SPAIN
NORTH AMERICA CHINA JAPAN

14. Current Market Situation for Air Travel
1) Effects of Economic recession
Economic Growth ( GDP) is the prime driver of demand.
Fares are another Important Driver. Low cost “no frills” carriers are successful.

15. 2) Aftermath of September 11th, 2001

16. Affected Travel habits 0f Americans.
Airfreight traffic – historically more volatile then passenger Traffic.
Current Demand for Air Travel:
Huge Demand for Single Aisle 100 Seaters Such As (A 318’s etc)
Ever Expanding Route Network.
Hub System Replaces Point to Point System

17. 2) High Demand for Double Aisle Wide Bodies ( A 340-500 / 600)
Few Asian Destinations Will Support Direct Intercontinental
Air Service.

18. 3) Demand for Super Jumbos (A-380)
b) Evolving Service patterns will require a variety of Complementary Aircraft types (A 340,500/600)
3) Demand for Super Jumbos (A-380)
a) Hub to Hub Transportation.
b) Huge Capacity ( 35 % larger then ) with comparatively low Operating Costs Drive the Demand for A-380 over 747’s.

19. Global Market Forecast for Airbus ‘Vision 2020’ Worldwide demand for air transport will grow strongly

20. Travel growth will vary widely between different markets

21. (Continued) Airlines will significantly improve productivity.
The numbers of seats and dedicated freighter lift capacity will more than double.
The numbers of departures offered on existing and new.
passenger routes will increase by 86%.

22. The airlines will offer more seats per departure

23. The active passenger fleet will increase by more than 80% from the current fleet of 10,900 to 19,732 by 2020.

24. 36% of the current passenger fleet will be retired from active commercial service. To accommodate traffic growth and renew their fleets, the airlines will take delivery of 15,181 new passenger aircraft .

25. North American airlines will take the largest share of passenger aircraft deliveries, yet their share of world seats will be overtaken by that of airlines in Europe and Asia-Pacific.

26. The active world freighter fleet will grow to 3,338 aircraft with an average lift capacity of 55.6 tones from 1,540 aircraft with an average 46.9 tones capacity at end 2000.

27. The 15,887 new passenger aircraft and freighters to be delivered during the next twenty years represent a business volume of approximately $1.5 trillion* (2002 catalogue prices)

28. Wide bodies will increase their share of the world fleet

29. (Continued)

30. DEMAND Expected Demand for Passenger Fleet till 2020

31. (Continued)

32. 10,201 aircraft in the 100-, 125-, 150-, 175- and 210-seat categories, where Airbus has already established a strong and diverse customer base with the advanced and efficient A318, A319, A320 and A321;

33. 3,842 aircraft in the 250-, 300-, 350- and 400-seat categories, where the twin- and four-engine members of the A330/A340 family offer an unmatched combination of efficiency and freedom from operational restrictions, and;

34. 1,138 very large aircraft in size categories above 400 seats, where following the most successful civil aircraft launch campaign in history the all-new four-aisle A380 will enter service in 2006.

35. Demand for Freight Fleet

36. Demand for Basic Feeders ~ 956 Demand for Regional Freighters ~1231 Demand for long Range Freighters ~ 377 Demand for Large Freighters ~ 774

37. Killing Competition Design and Development of ‘A380 – the 747 Killer’.
Common Cockpit Design Technique.
Usage of “Fly-by-wire” Technology.
Discount Pricing.