1. FROM IMAGES TO ANSWERS ® Americas 2006-2007 “It’s Still All About Market Share…”

2. 2006 by the Numbers… 2006 Budget was $5.246MM Region Software $(%)Hardware $(%)Total $(%Goal) North America$3.025MM (86%) $0.429MM (12%) $3.513MM Latin America$0.230MM (50%)$0.228MM (49%)$0.463MM $3.255MM Total Americas $3.255MM (82%)$0.657MM (16%)$3.976MM (76%)

3. 2006 Revenue by Month America’s 2006 Revenue by Month

4. 2006 Revenue versus Prior Years

5. 2006 Revenue by Channel America’s Market Share 2006

6. Year-over-Year Revenue by Channel

8. 2006 Revenue by Territory Excluding Canada, Latin America & Media Direct

9. Year-over-Year Revenue by Territory Excluding Canada, Latin America & Media Direct

10. 2006 Media Revenue by Top 5 Performers

11. 2006 Media/QImaging Revenue by Top 10 Performers

12. 2006 QImaging/Media Revenue by Top 10 Performers

13. What’s Happening? Increased Competition requires Leveraging of Strengths Marketing Technology Sales Microscope Companies Leading with own Cameras and Software Microscope Companies Developing better software

14. What Can We Do? Hybridize ( Help People Who Help Us ) Marketing Technology Sales Become More Valuable to Customers Triage and Prioritize

15. What Can We Do? The Marketing Build Products Customers Want Industrial Applications like Materials & Metrology Niche Markets like Otoliths & C. Elegans Build Better Products Plug & Play, Walk Away ‘Nough Said Execute Ongoing Top-Down & Bottom-Up Strategy Olympus Leica But Don’t Ignore Nikon & Zeiss Why? Because There is no Plan B

16. What Can We Do? Technology We Own the Technology Space in our Segment PM + Q ~50% Market Share Media ~ 10%-25% Market Share based on US region As Market Leaders, We Should Define the Standards Make it Easy to do Business with Us Set the Bar Higher as a Barrier to Entry Give Customers What They Don’t Know They Need! Get Closer to the Customer We don’t know 85% of our Customers Take Chances

17. What Can We Do? Sales Leverage Our Strengths Share Our Successes & Failures Tribal Knowledge Lexicon Present a United Front “One Roper”

18. 2007 Initiatives Leverage our Brands Regional Reference Labs Cross-sell Customers Camera/Software Bundles More Cooperative Selling (Obj Img.) Increase units sold per sales (Facility Licensing) Tighter Software/Hardware Integration For Selected Configurations* *For Example, Use Turbo-Scan with AFA?

19. 2007 Tactical Initiatives Sales Action Plan Webinars Seminars More Face-to-Face Visits Farm Existing Customers From Database From Surveys

20. 2007 Tactical Initiatives Aggressive Software Upgrade Promotion Image-Pro InVivo/InVitro AutoQuant Target OEMs Genomics/Proteomics (AP/GP) Industrial (AQI) Life Science (IPP)

21. Competitive Feature Comparison Image-Pro MC Most Comprehensive Package in the Industry; No Charge for Drivers MetaMorph Extra Fee for Camera drivers, Hardware Drivers, 2D & 3D Blind Deconvolution & 3D Simple PCI Extra Fee for Automated Image Capture, Image Processing and Analysis, Dynamic Intensity Analysis, Motion Tracking and Analysis BD Bio Extra Fee for Ratio Plus, Fluorescence CV for Mac, MultiProbe for Win, Motion Control, Shutter & Filter Control OpenLab Extra Fee for 3D Module, Morphology Module, Ratio Module, FRET Module, Colocalization Module, Registration Module Intelligent Imaging Extra Fee for Ratio, TTL, 3D, 4D Tracking, Multiwell Plate Module, Statistics Package AxioVision Extra Fee for Z-Stack, Time Lapse, Tiling, Autofocus, Multichannel, Measurements, Imaging Plus

22. Competitive Feature Comparison Smart Camera Control YNNNNNN Zoom & Pan Images YNNNNNY Advanced Microscope Control YYYYYYY Tiling, Mosaic, Slide and Well Scanning YYYYYYY Multi-dimensional Acquisition YYYYYYY Multi-Color Imaging YYYYYYY Time Lapse Acquisition YYYYYYY Color 3D with Piezo Focus Y, $YNYNNN

23. Competitive Feature Comparison Advanced Morphometric Measurement, Analysis and Classification Colocalization, Translocation FISH, and Fluorescence Ratio Imaging FRET Analysis Cell Tracking Vital Systems Control & Measurement Signals and Systems Control Data Analysis, Recording, and Reporting 3D rendering and measurements 3D Time Lapse Analysis Analog Digital signals support Trend chart analysis Intensity tracking MCMMBD Bio 3ICompixAxioV YYYYYY YYYYYY YYYYYY YYYYYY YYNYYY YYNYNN YYNYNN YYYYYY YNNYNN YNNNNN YYNYYN YYYYYN

24. With Similar Features, How to Choose? Zeiss Loyal Base due to Highly Integrated Systems and Direct Sales Few User Choices Molecular Devices (formerly UIC) Loyal (but Frustrated Base) Vulnerable due to Ongoing Changes in Personnel and Direction? Intelligent Imaging Innovations Favored by Olympus; a Longtime Zeiss Collaborator (Strange Bedfellows) Reported to Have “More Mouse Clicks are Better” Syndrome Compix (div. of Hamamatsu Photonics, Inc.) Released v. 4.0 with New Features and Improvements Considered the Low Price Leader for Basic Image Capture and Microscope Control Scanalytics (div. of BD BioSciences) Dealer Channel Remains Weak with Limited Representation Products Lag Behind Leaders; Typically Partners with Researchers for New Products Nikon LIS (Czech Republic) now Majority-Owned by Nikon Strong Push by Nikon to Convert Meta-Morph to Elements

25. Updated Software Competitive Assessment Comparison Criteria: It is Impossible to Make an “Apples to Apples” Comparison (I wish There was) This Comparison is Based on Image Pro Plus-MC versus Comparable Features in Other Packages The Data were Obtained from Publicly Available Sources and Presumed to be Accurate as of April 2006..\My Documents\2006\Image Analysis Competitive Assessment 2006.xls

26. So What! What Do We Tell Customers? If You Have the Need for Speed: Choose InVivo for Fastest Acquisition when an External Device is Attached If You’re Prowling for Power: Choose Image-Pro ® Plus, the Most Powerful Analysis Package on the Planet If You Need Speed and Power: Choose a InVivo/IPA Bundle Combining the Speed of InVivo with the Horsepower of Image-Pro Sell “AMG Laboratory” “MS Office” analogy InVivo-IPP-AQIX-IQB-PM-Q- DualView bundle as one solution.

27. www.mediacy.com Silver Spring, MD (Headquarters) Worldwide Offices in: Boston, Pittsburgh & San Diego Leiden, The Netherlands Goettingen, Germany Wokingham, United Kingdom Singapore, Republic of Singapore Tokyo, Japan Shanghai, China

28. “Elvis Has Left the Building…”