1. Will Power Custom Arrangements & Compositions

2. Business Concept Will Power consults with ensemble directors to create custom arrangements and compositions that cater to the needs of their ensemble and its members Our Goal To offer modern/relevant music that is more accessible to the general public and appealing to the student population

3. Success Factors Personable Customer Service Affordable Product Pricing Product Accessibility Custom Products Product Quality

4. Financial Aspects PERSONNEL Core/Management – CEO (Personnel/PR/Telephone/Contracting ) – WebMaster (Sales/Traffic/Tech) – Marketing (Travel/Conventions/Advertising) Independent Contractors – Composers/Arrangers – Engravers EXPENSES Equipment – Computer(s) – Printer – Software – Binding Equipment Facility – Home Office Travel – Convention Fees – Transport/Lodging Marketing – Ad Space – Booths Office – Print Supplies – Shipping Supplies – Utilities (Telephone/Internet)

5. Income Earned – Stock Product Sales – Custom Product Sales – Consulting Services – Advertising

6. Strengths Minimal Staffing Requirements Custom Detail Inexpensive Personal Consulting Versatility/Flexibility Accessibility Previous Market Connections Weaknesses No Current Clients Inexperience Lack of Capital Limited Selling Season Narrow Market(s) Opportunities Threats Independent Contracting Opportunities for Expansion – Consulting Services – Arranging/Composing Services Outside Competition Lack of Funding in Music Education Decreased Artistic Interest

7. Competitive Analysis Competitors – Box Six Competitor Strengths – Established – Pricing – Client Base Weaknesses – Quality – Relevance Future Threats – Competing Companies – Decline of Music Education – Dissolution of School Music Programs

8. What We Offer Custom Ensemble Music – Marching Band Programs – Brass/Woodwind Arrangements – Percussion Battery/Front Ensemble Arrangements – Visual Design Consulting – Work with ensemble directors – Caters to specific needs of the ensemble