2.  The original version- The World ◦ Beach, Mountains, Rainforests, Arctic  Additional Sets Include:  Harry Potter  Dinosaur Evolution  Under The Sea  Disney Princess  & more! ◦ It’s a game of chance ◦ Gives you random trivia on the subject to help enrich your knowledge ◦ Concept ◦ Instructions

3.  Families of 3-5 ◦ Children ages 8-12-should be able to read ◦ Like variety and often have trouble deciding between games-our game allows them to purchase additional game sets at lower prices ◦ Love competition and fun, want family bonding ◦

4.  Original game board-$15.99 ◦ Penetration Pricing during first month sold- $9.99  Covers manufacturing and distributing the game  Still gives our company a profit of 50%  Each additional set will be $5.99  Consumer incentive to purchase-  Every 5 th set is free! Still have a profit of 30%

5.  Target market is families w/ children ages 8-12 ◦ Game is inexpensive- will accommodate their budgets ◦ If they receive Quest Original as a present, they can purchase additional games which are set at cheap prices  The game will be sold at local retailers ◦ Target & Wal-Mart: known for low prices ◦ Competition in the same price ranges; additional sets are lower than average game price- greater likeliness of purchase

6.  Sold in local retailers-Target/Wal-Mart ◦ Available at low prices-easily accessible by target market  School Book Fairs ◦ Children and families are in proximity- helps the image of the game to be at a school related place.  Online-Amazon.com ◦ Holiday shopping-shipped right to your door or as a present

7.  Nickelodeon Channel  Highlights & Nickelodeon Magazine  *Every 5 th one free  Target Ads

8.  New games available every month! ◦ Instead of buying a totally new board game, you can purchase an additional set for this one at a lower price ◦ Good quality, lasts through hundreds of games.  Never gets old!  Provides hours of fun for the entire family.  Learn bits of New Trivia with every game.